Audi is running with a new promotional technique in which they use cleaning agents to “paint” the sidewalks in New York City. A great choice in location, considering the cleanliness of the city.
The images created on the sidewalks depict how if only one-third of Americans drove clean diesel, we’d reduce our dependence on foreign oil by 1.5 million barrels a day. I’m glad Audi is really pushing the diesel thing, and now that driving a diesel vehicle is no longer a dirty and smelly experience, I’m really hoping that it catches on in America.
A few facts about diesel:
- Clean diesel engines reduce carbon emissions by 20% over gasoline and are 30% more fuel-efficient.
- One drop of diesel fuel has 12% more power than one drop of gasoline.
- If one-third of Americans switched to from gasoline to clean diesel, it would be the equivalent of planting 2.2 billion trees.
- Diesel is currently less expensive than gasoline nationwide. While this may change day-to-day, it does come back to the issue of America’s dependence on gasoline and being dependent on speculative commodity price fluctuations.
Below is a video released by Audi showing the benefits of diesel technology: