Audi. The name says it all. The car brand that is renowned for sporty and powerful luxury cars may be getting a new overhaul.

On November 19, 2014 at the Los Angeles Auto Show, Audi will present the first concept vehicle of Marc Lichte, newly appointed Head of Audi Design. Mr. Lichte and Professor Dr. Ulrich Hackenberg are set to unveil the proclaimed “most revolutionary concept car” Audi has ever produced. With it’s sleek curves and well-integrated technological advances, Audi has built a reputation for being at the forefront of automotive design. It comes with no surprise that because of their reputation, Audi’s concept car is generating quite a buzz.

This will be the first concept car release for the newly appointed head of design, Lichte, following his newly dubbed title in February 2014. At just 45 years old, Lichte is no stranger to the automotive world. Beginning as a student at Pforzheim University in 1996, Lichte joined Volkswagen AG where he worked as an exterior designer. In 2006 he was appointed Head of the Exterior Design Studio where he worked on Volkswagen’s Golf 5, 6, and 7, the Passat 6, 7, and 8, as well as, the Touareg and Phaeton. He is well respected in the automotive industry for his forward-thinking and innovative design trends. But as Head of Audi Design, he now has full concept control and the world is patiently waiting for his sure-to-be spectacular unveiling.

The newly designed Audi will certainly feature sportiness, a lightweight design, and Audi’s signature quattro drive. But what the world is most looking forward to is how Lichte will move the brand’s exterior and interior design style into the new era of luxury vehicles. Just how far forward will Lichte take Audi beyond its current designs? And, how will the world react to one of the most highly anticipated unveilings in recent history? Tune into the Los Angeles Auto Show on November 19 and find out.