Audi e-tron

Audi is working especially hard recently to bring electric power to their lineup. Initially, we thought the launch of the e-tron electric sports car was a one model deal, but it turns out Audi is calling “e-tron” their “brand name for electric mobility.” The electric sports car they showed will be launched first, in late 2012 in limited numbers, but will be followed by other models powered by an electric powertrain.

The Audi A1 e-tron, for example, will likely be the next step. Audi is calling the A1 e-tron a “Mega City Vehicle,” and with a power output of 102 hp, gets 31 miles out of its electric motor. A small rotary engine serves as a range extender, giving the A1 e-tron an extra 124 miles. Audi says the car will get around 124 mpg with both the gasoline and electric motors.

Audi is also applying the electric concept to developing full hybrid vehicles. The Audi Q5 hybrid will be on the market as early as late 2010, and the A8 hybrid in being displayed as you read this at the 2010 Geneva Motor Show. The A8 Hybrid Concept is more of an engineering study than a preview, but the idea is solid. The concept car is equipped with a 2.0-liter turbo engine, and along with the electric motor, gets an output of 245 hp and 354 lb-ft of torque.