Audi recently released a new advertising campaign centered around the “Green Police” – a fictional police force focusing on environmental concerns (see video below.) A clever campaign that quickly backfired when one blogger pointed out that the Green Police was an unofficial name given to a group that was affiliated with Nazi persecution called the Ordnungspolizei. They were given the name Green Police by some because of the green uniforms they wore.
The term Ordnungspolizei, however, translates literally into “Order Police,” not Green Police. “Jeffrey Kuhlman, the chief communications officer for Audi of America, told AutoblogGreen that he personally talked to two Jewish leaders – Abraham Foxman, head of the Anti Defamation League, and Fred Zeidman, Chairman of the U.S. Holocaust Memorial and Museum – about the green police ads and that they did not see a problem with the spot.”
Yet people are still quite up in arms about the ad campaign, to the point where Audi may have to pull it altogether. Despite the fact that Audi had done (what one would think was) more than enough research on the name and implications, there is still an outrage regarding the Green Police.
My thoughts? Get over it, people. It clearly has absolutely nothing to do with the Nazis, it’s “green” as in environmental. Why twist it around and make drama over something irrelevant?