For the third year in a row, Audi will be advertising on the Super Bowl. For the first year, Audi premiered a clever Godfather-style ad for the R8. Last year, they made a short action film based around the A6. This year Audi will feature the A3 TDI – awarded “Green Car of the Year” by Green Car Journal. Can you tell the direction the auto industry is heading here? Featuring the A3 TDI is a very smart move on Audi’s part, and will likely bring in a lot of buyers. This will also help out the diesel market in general, which will be a positive step, especially in the US market.
The Super Bowl ad will feature 70’s rock band Cheap Trick reinterpreting one of their old songs for the ad. Interesting.
The Audi A3 TDI gets an incredible 42 MPG on the highway, which is into hybrid-level territory without the hybrid price premium. The A3 TDI accounts for 53% of the United States’ A3 sales, showing positive movement towards diesel returning to the mainstream.