The kick-off to the world indoor auto show season, 2011 is the lucky biennial year where automotive enthusiasts get to relish in the spectacle of the Frankfurt Motor Show. Guaranteed already to be a showcase of new ideas in the ever-evolving auto industry, production and concept vehicles are presented in abundance for the 2011 Frankfurt Motor Show even as more than two weeks separate the exhibit’s grand opening. A motor show of world intrigue, Ford Motor Company, Toyota, Mercedes-Benz and BMW have been wetting the appetites of potential show goers through previews of their Frankfurt Motor Show presentations. An exhibition based in their home country, Volkswagen’s luxury car brand Audi will also be making a strong showing on September 15th.
In preparation for the 2011 Frankfurt Motor show, Audi has a history of bringing profound guidance for where they want to take their brand’s image. In the last Frankfurt show in 2009, Audi presented their e-tron concept for the very first time to the public. Since the showing almost two years ago, Audi’s continuing development of e-tron is likely to directly lead to a production-based vehicle. Audi also publicly premiered the R8 Spyder at the 2009 show generating some more tradition open-motoring performance buzz. As their world sales increased by 15 percent in 2010 (just one year following the Audi’s last Frankfurt display), the German auto company’s success will garner more focus on their upcoming Frankfurt Motor Show plans. Supplying samples for performance and low-impact driving, Audi seems ready to entertain the German city’s crowd.
Presented in early to mid August, Audi’s prospect for exploiting a full city car design led to the urban concept brainchild. The urban concept car was unveiled ahead of the Frankfurt show in illustrated form ahead of the lightweight 1+1 passenger vehicle’s presentation in real life. Since the debut of the Audi urban concept sketches on August 10th, Audi immediately followed-up the early images with an open top version of the unique smaller car. The Spyder version of the urban concept shares the impressive sport style in a small, electric vehicle package.
Aside from the debut of a radical new way of motoring, Audi will use Frankfurt as the official public introduction of three new models of their S performance line. Added to the 2012 Audi portfolio, the S6 (including the S6 Avant) and the large S8 sedan will debut as new generation vehicles. For the first time since its introduction last year, the Audi A7 Sportback receives its initial taste of S line enthusiasm. Receiving its first eight-cylinder powerplant, the S7 Sportback, along with the S6 and S8, will receive a new generation engine engineered to provide top performance along with improved fuel economy.
Taking a similar approach as with Mercedes-Benz and BMW by consolidating engines used in their performance line-ups, a new 4.0 liter V-8 engine will beat under the hood of all three S models. Smaller than the S line’s previous benchmark, the more compact Audi engine is just as exciting as the next generation models. Providing up to 520 horsepower of sheer driving excitement, the S6, S7 Sportback and the S8 will be guided by Audi’s quattro all-wheel drive system.
As a third separate feature ready to attract spectators at the Audi pavilion, the 2011 Frankfurt Motor Show will debut a concept version of the A2. The Audi A2 concept displays a compact car form optimizing cargo space thanks to an electric powertrain. Just recently announced, the Audi A2 concept has become the latest edition to a flashy auto show presentation.
Starting September 15th, the 2011 Frankfurt Motor Show will play host to more than 850,000 spectators and over 13,000 members of the esteemed media. With only two weeks remaining until Audi’s near and distant future vision of premium motoring is unveiled to the public, Audisite.com will provide fans of the German luxury brand with in-depth information on the vehicles being profiled.
Information and photo source: Audi AG
Higher end automotive are always under the test of social ideals and economic factors. Emerging as a challenge for future auto industry is limiting environmental impact. The reality of incorporating for fuel-efficient products into future vehicle line-ups is causing all luxury carmakers to envision their brand images much different forms.
While Mercedes-Benz allows the Smart car to advertise some type of more urban-directed content, BMW has most recently pressed the start of their electrified vehicle-oriented BMW i sub brand into the 2014 model year. For the 2010 Los Angeles Auto Show, American car company Cadillac explored more conservative proportions with their Urban Luxury Concept. In these cases, the premium carmakers, often challenged to prove their vehicles to be the best examples in the world, has risen to the occasion building smaller, lighter, fuel-efficient designs while preserving the best of their brand identity. Entering itself in a position to best what the world premium car industry has to offer, Audi will show up the latest edition in their e-tron electric vehicles in the smallest possible shape. Debuting a practical two-passenger concept at the 2011 Frankfurt Motor Show upcoming in September, the Audi Urban Concept car launches Audi onto an all-new wave of thought.
Existing in such a small confide the Urban Concept vehicle appears brilliantly relay common Audi exterior qualities. Though actual dimensions are not defined at this time, the Audi Urban Concept is certain to measure as one of the smallest design concept ever conceived by the Germany luxury brand. Likely to be more aesthetic than functional, the large simple front grille opening boldly holds the Audi rings. Primarily light silver exterior in the images issued by Audi, the Urban Concept is accented by a red stripe traveling upwards along each side of the vehicle. Massive 21-inch wheels complete the Audi Urban Concept further enhancing the sense of smallness for the design study.
Audi has been one of the leading auto brands in the implementation of lightweight technology throughout their product line. Relying on the properties of aluminum in creating the structure of current production vehicles, Audi ventures into design exploration with carbon fiber reinforced polymer (CFRP) creating the small Urban Concept car. The use of CFRP applied to the small vehicle should guarantee a relatively feather-light existence compared to production cars.
Powerplant has only been announced as featuring two electric motors propelled by energy stored in a lithium-ion battery. Benefiting from Audi’s e-tron program, the range and speed of the Audi Urban Concept was yet to be provided ahead of the unveiling at Frankfurt.
Opening up the interior through the movement of a single panel, the Audi Urban Concept introduces an interesting cabin layout. Called a 1+1 seat vehicle, the passenger sits slightly further back than the driver‘s position. Providing the passenger with a performance feel, the design should also be helpful in furnishing a greater field of view to the driver of the Audi Urban Concept.
Audi fans and small car enthusiasts can expect more information on the Urban Concept design to be revealed at the Frankfurt exhibit.
Information and photo source: Audi AG