Audi sport quattro laserlight concept car AU018453 550x373 What Does Audi Have Planned for CES 2014?

As cars have grown increasingly more connected in this world over the past few years, the Consumer Electronic Show (CES) in Las Vegas has risen in clout. Even as the North American International Auto Show is set to occur the following week, auto companies are coming to the 2014 CES in droves ready to showcase their latest technological innovations.

Making a splash last year with their autonomous driving concepts, Audi returns to the CES with even greater anticipation. Audi’s presence at the 2014 CES in Las Vegas starts the auto company’s Board of Management Rupert Stadler delivering a keynote address. Set to take place on Monday at 8:30 pm Pacific Standard Time, Audi has divulged some of the innovations Stadler is expected to talk about while rumours circulate something even more exciting will be presented as well.

What Audi has confirmed is their 2014 CES presentation will present a heightened level of illumination on a new type of lighting. Featured on the 560-horsepower Audi Sport quattro concept car, a laserlight headlight assembly will be exhibited as the next evolution for driving at night or through dark surroundings. The laserlight headlights with Matrix LED concept can create a brighter view. One of the leaders in full LED headlighting that is only beginning to catch on, Audi’s research into another form of illumination has the potential of allowing motorists to clearly see the road almost 500 meters away. Once again using motorsports to prove technology, Audi’s first public field test of the technology will take place on the new Audi R18 e-tron quattro prototype class sports car.

While the laserlight technology on the outside of Audi products is adequately wetting the appetites of automotive technology seekers, what could be going on inside future cars from the premium German auto brand is generating the most curiosity. Announcing an enhanced MMI system, some believe we are only being teased for the meantime with details ahead of bigger news. What Audi has stated clearly is the new infotainment technology will run on a Nvidia Tegra 30 processor and present operators with a large, high-resolution TFT display to interact with. The new system also promises to offer better voice control and navigation guidance.

The persisting rumours are the system will be based on Google’s Android operating system. Potentially, Audi products equipped with an Android operating system infrastructure could provide occupants with an experience similar to that of a smartphone or computer tablet. For several years, Audi has employed Google Maps for the navigation software of their vehicles. Automakers are scrambling to create solution where occupants can interact with mobile apps with much approaches consisting of piggybacking in-car solutions with a smartphone for functionality. Audi at the 2014 CES could reveal plans for a full-function computer into a vehicle for use by the driver or passengers. Researching the Nvidia family of processors, the term Android does come up a lot. Offering 4G LTE connections on the 2015 Audi A3, an Android-enabled infotainment system will provide a great benefit to occupants.

Audisite.com will keep full tabs on news coming out at the 2014 CES in Las Vegas.

Information and photo source: Audi AG

AU130243 small 550x389 The Future of Audi: According to Chairman Rupert Stadler


With an Audi vehicle selling every 22 seconds, the popularity of the four-ring badge has placed greater emphasis into making the right decisions for the German luxury brand’s future. A month ago, Chairman of the Board of Management of Audi AG Rupert Stadler presented an explicit presentation on the state of the German luxury car brand. As Audi utilizes new technologies and ideas, upcoming production models could be shaped with radical concepts.

Rupert Stadler spoke proudly of the success of Audi as well as affiliate brands Lamborghini and motorcycle maker Ducati. Highlighting several new products, the Audi A3 and Audi A3 e-Tron was enthusiastically pitched. A model line responsible for over three-million Audi products sold, the new Audi A3 has already been confirmed for the United States. In addition to the Audi A3 e-tron combining an electric motor with a gasoline engine, the compact car will also be sold in a variant burning natural gas. Audi’s Stadler also spoke in depth about research into e-gas, e-diesel and e-ethanol. Derived largely from carbon dioxide, the potential with this fuel source category is a renewable product that can reduce dependency on the Earth’s reserves or farmland.

Audi still takes great pride in the construction of performance-oriented vehicles such as the newly-introduced Audi RS7 Sportback and SQ5 crossover. Stadler points out how the premium car maker delivered four new RS models during the 30th year of quattro all-wheel drive. Recent and radical vehicle introductions was the Audi RS Q3 crossover. Audi has assessed that one of every four premium vehicle sold in now a crossover or sport utility vehicle. Expecting the number to increase by 2020, the Audi RS Q3 and the SQ5 products were reactions to a growing luxury car trend.

AU120754 small 550x389 The Future of Audi: According to Chairman Rupert Stadler


Beyond the energy source driving future Audi products, Rupert Stadler mentioned how vehicles could be driven in the future. With many young drivers proficient in the use of their smartphone even before they receive their practice permit, the piloted driving puts vehicle control into a more familiar platform. A major attraction at the 2013 Consumer Electronics Show in Las Vegas, Audi’s piloted driving technology demonstrated the promise of computer-aided travel under some circumstances. After the January showcase of the system, Stadler gave a bold decoration about Audi’s piloted driving technology. Rupert Stadler is confident aspects of piloted driving will become part of production automobiles in the next decade. In his annual press conference, a more pragmatic tone recognizes the challenges for the computer-guided system. Stadler pointed to the current lack of consistent operating standards for autonomous systems like Audi’s piloted driving as a hurdle. Audi and the German government is in talks with constructing a legal consciences in the use of computer-guided driving in

With the company intending to sell two million cars by the year 2020, manufacturing capacity was a dominating topic in the final one-third of Rupert Stadler’s speech. The chairman of Audi AG has plans to commit 11 billion euros (14.4 million United States dollars) into enhancements to production facilities around the world. Stadler provided an update on Audi’s Mexican plant slated to be up and running by 2016. The future home of the Audi Q5 crossover, the auto company has already begun taking on employees in key management positions for the San José Chiapa facility. The auto plant in Mexico will be Audi’s first manufacturing facility outside of Europe used to exclusively produce vehicles for the global vehicle marketplace.

Improved fuel economy, increased production capacity and the reality we are bordering on autonomous driving is part of Audi’s future.

Information and photo source: Audi AG