new audi logo Audi Gets a New Logo

Audi just gave their logo a refresh. The old logo, which you can see below was already a modern version of their four rings logo they’ve had since 1932 and featured a three-dimensional depth and shadowing. The new logo gives the rings a new shine resembling polished chrome, much like you see on the front of all new Audis.

old audi logo 300x187 Audi Gets a New LogoThe font has also been updated from the odd-looking text to a new, more symmetrical and sans-serif font, and is also moved to the left instead of centered. The update reflects design trends of the 21st century and keeps the brand looking fresh.

The new logo has already been implemented on the Audi Media site, but has not yet been updated on customer-facing sites such as AudiUSA.com or Audi.co.uk. Expect the new logo to be rolled out on all websites and documentation soon.