Other than “quattro“, an eye-catching badge many Audi buyers relish is “TDI“. A trademark shared across the Volkswagen and Audi cars, the turbocharged diesel engine become a fixture of the German luxury car brand in 1989. Finding the most effective market penetration in European where the high cost of gasoline has led to diesels selling as superiors on sale charts, dedicated Audi buyers in North America have given the TDI engined products a courteous welcome for over 20 years.
Thanks to Volkswagen Group’s immediate push with clean diesel technology that was introduced to production Audis in 2009, the TDI badge has retained a respected presence on the luxury car line (even in the United States). While many of the German luxury car brand’s 2013 model year products have lost their TDI versions, take solace in the knowledge that the 2012 Los Angeles Auto Show presentation for Audi has clean diesel technology preparing to flourish.
Just in time for the 2013 calendar year as well as a future where governments are expecting improved fleet-wide fuel economy and better emissions, Audi has a drastically revised their 3.0 TDI powerplant. A clean diesel powerplant with electronic controls that can make 2,000 decisions per second, the newly developed 3.0 TDI V6 has many notes of optimism for Audi diesel fans. Debuting on the 2013 model year Audi Q7 crossover vehicle that has been for sale since September, the new 3.0 TDI six-cylinder engine boasts a well-rounded improvement on the previous diesel powerplant. Weighing 55 pounds less than its predecessor (also a 3-liter six-cylinder powerplant), Audi’s 3.0 TDI is more bountiful on the power department. Finding an additional 15 horsepower, the 2013 Audi Q7 TDI is on even footing in that department with the Mercedes-Benz ML 350 BlueTEC diesel.
Coaxing added efficiency from their TDI engine design, the additional horsepower of the 3.0 liter turbocharged diesel powerplant is also married with crucial advancements in fuel economy and emissions. Audi’s new generation 3.0 TDI V6 is measured to provide fuel efficiency of 18 miles per gallon city and 28 miles per gallon highway. In combined city/highway driving, an additional three miles per gallon is possible with the 2013 Audi Q7 over the previous year’s model (Recorded by Audi as a 12 percent improvement). Complying with stricter diesel emissions criteria, Audi’s new 3.0 TDI is also slated to emit 30 percent less carbon dioxide than a near equal gasoline engine.
Premiering on the Q7, Audi’s appearance at the Los Angeles Auto Show will unveil A6, A7, A8 and Q5 variants powered by the 3.0 TDI V6 engine for the 2014-model year. The Audi A8 TDI will be the next model due to hit showrooms in spring of 2013. The remaining A6, A7 and Q5 will be added to the North American line-up in the fall of next year. Since the Audi Q7 is Audi’s heaviest production vehicle, better fuel economy will be possible from the assortment of 2014 model year vehicles. For the 2014 Audi A8 sedan, the new 3.0 TDI engine will provide average combined fuel consumption at 25 miles per gallon.
The TDI engine in North American Audi products appears alive and well into the future. Defeating diesel engine stigma in extreme ways with the Audi SQ5 (not currently available in North America), the four-ring emblem is intent to constantly reaffirm their TDI as a piece of machinery that can deliver premium quality performance with remarkable fuel efficiency.
Information and photo source: Audi AG
Audi is running with a new promotional technique in which they use cleaning agents to “paint” the sidewalks in New York City. A great choice in location, considering the cleanliness of the city.
The images created on the sidewalks depict how if only one-third of Americans drove clean diesel, we’d reduce our dependence on foreign oil by 1.5 million barrels a day. I’m glad Audi is really pushing the diesel thing, and now that driving a diesel vehicle is no longer a dirty and smelly experience, I’m really hoping that it catches on in America.
A few facts about diesel:
- Clean diesel engines reduce carbon emissions by 20% over gasoline and are 30% more fuel-efficient.
- One drop of diesel fuel has 12% more power than one drop of gasoline.
- If one-third of Americans switched to from gasoline to clean diesel, it would be the equivalent of planting 2.2 billion trees.
- Diesel is currently less expensive than gasoline nationwide. While this may change day-to-day, it does come back to the issue of America’s dependence on gasoline and being dependent on speculative commodity price fluctuations.
Below is a video released by Audi showing the benefits of diesel technology: