Audi sport quattro laserlight concept car AU018453 550x373 What Does Audi Have Planned for CES 2014?

As cars have grown increasingly more connected in this world over the past few years, the Consumer Electronic Show (CES) in Las Vegas has risen in clout. Even as the North American International Auto Show is set to occur the following week, auto companies are coming to the 2014 CES in droves ready to showcase their latest technological innovations.

Making a splash last year with their autonomous driving concepts, Audi returns to the CES with even greater anticipation. Audi’s presence at the 2014 CES in Las Vegas starts the auto company’s Board of Management Rupert Stadler delivering a keynote address. Set to take place on Monday at 8:30 pm Pacific Standard Time, Audi has divulged some of the innovations Stadler is expected to talk about while rumours circulate something even more exciting will be presented as well.

What Audi has confirmed is their 2014 CES presentation will present a heightened level of illumination on a new type of lighting. Featured on the 560-horsepower Audi Sport quattro concept car, a laserlight headlight assembly will be exhibited as the next evolution for driving at night or through dark surroundings. The laserlight headlights with Matrix LED concept can create a brighter view. One of the leaders in full LED headlighting that is only beginning to catch on, Audi’s research into another form of illumination has the potential of allowing motorists to clearly see the road almost 500 meters away. Once again using motorsports to prove technology, Audi’s first public field test of the technology will take place on the new Audi R18 e-tron quattro prototype class sports car.

While the laserlight technology on the outside of Audi products is adequately wetting the appetites of automotive technology seekers, what could be going on inside future cars from the premium German auto brand is generating the most curiosity. Announcing an enhanced MMI system, some believe we are only being teased for the meantime with details ahead of bigger news. What Audi has stated clearly is the new infotainment technology will run on a Nvidia Tegra 30 processor and present operators with a large, high-resolution TFT display to interact with. The new system also promises to offer better voice control and navigation guidance.

The persisting rumours are the system will be based on Google’s Android operating system. Potentially, Audi products equipped with an Android operating system infrastructure could provide occupants with an experience similar to that of a smartphone or computer tablet. For several years, Audi has employed Google Maps for the navigation software of their vehicles. Automakers are scrambling to create solution where occupants can interact with mobile apps with much approaches consisting of piggybacking in-car solutions with a smartphone for functionality. Audi at the 2014 CES could reveal plans for a full-function computer into a vehicle for use by the driver or passengers. Researching the Nvidia family of processors, the term Android does come up a lot. Offering 4G LTE connections on the 2015 Audi A3, an Android-enabled infotainment system will provide a great benefit to occupants.

Audisite.com will keep full tabs on news coming out at the 2014 CES in Las Vegas.

Information and photo source: Audi AG

audi sport quattro concept 1 Audi Fires Up the Sport Quattro Concept in Frankfurt 2013

As an evolving luxury car company, Audi has largely defined itself through modern technology. With exception to brief mention of the Auto Union era, the most historically recognized Audi vehicles are the Ur-quattro sports car. The first of a line of what is now over five million quattro all-wheel drive vehicles sold by Audi, the Ur-Quattro’s characteristics earned instant worldwide recognition for the German auto brand.

Three years after the first Audi Ur-quattro was introduced, an upgraded variant was shown at the 1983 Frankfurt Motor Show. Classified as the Audi Sport Quattro S1, the result was a steroid-infused version of the original vehicle. Similar to the Plymouth Superbird and the Mercedes-Benz CLK-GTR, the Audi Sport Quattro S1’s presence as a production car was only a formality so the brand could compete with a better race car. Featuring cutting-edge carbon fiber body panels and an all-aluminum turbocharged engine generating 444 horsepower in competition trim, the car also existed as an early application of Audi’s now common S badging. Thirty years since the premiere of the first Sport Quattro, Audi is reviving the legacy for a concept design modernized and depicting future trends for the German premium car make.

 

audi sport quattro concept show shot Audi Fires Up the Sport Quattro Concept in Frankfurt 2013

 

Looking at the Audi Sport Quattro Concept, car enthusiasts with good memories should be comforted with the knowledge they are not suffering from déjà vu. Celebrating the 30th anniversary of the Ur-quattro in 2010, Audi revealed a modern retelling of their memorable performance car. The Audi Quattro Concept was even considered for limited production but the plan was derailed last year. Broken-hearted Audi Ur-quattro lovers might find the 2013 Audi concept car as a difficult creation to admire in risk of traumatizing themselves further. For some who were awaiting the splashy tribute sports car, the presence of the Audi Sport Quattro Concept borders on cruelty. It is already noted as unlikely that the Sport Quattro Concept will evolve much further than an amusing prototype.

 

audi sport quattro concept 2 Audi Fires Up the Sport Quattro Concept in Frankfurt 2013

The only major stylized difference from the 2010 Quattro Concept to the 2013 Sport Quattro Concept is the front end is identical to Audi’s current production machines. The use of carbon fiber aerodynamic elements provide a splitter and diffuser honour their past as well as impressing 21st century counterparts. A vehicle weighing 4,078 pounds, the Sport Quattro Concept’s engineers has pursued the advantages of high strength steel and aluminum in creating a solid composition for the vehicle. The hood is detailed with louvers on the passenger side corner. Outlet ducts behind the front tires servers as one of the final characteristics used to define the Audi Sport Quattro Concept from the 2010 concept look-a-like. Borrowed from the new A8 sedan, Matrix LED lighting is employed all around the Sport Quattro Concept incorporating diodes delivering custom illumination based on a wide range of conditions. The two-seat concept vehicle dimensions present a wide vehicle at 54.57 inches.

A racing-oriented interior included with the Audi Sport Quattro Concept places the driver first. Equipped with a multi-function steering wheel providing the quick access control layout that a Formula 1 driver would receive, the Sport Quattro Concept also provides the operator with a heads-up display and a digital instrument panel. The original Ur-quattro is regarded as a pioneer for utilizing the then-space age LCD electronic instrument cluster on a production car. Operating using an available Race mode, the Audi Sport Quattro Concept’s display provides the driver with a central speedometer as well as race track information. Interior focus on racing also includes attention to luxury appointments. The Audi Sport Quattro Concept is an air conditioning system integrated into the vents for pinpoint accuracy.

 

audi sport quattro concept interior Audi Fires Up the Sport Quattro Concept in Frankfurt 2013

 

Powering the 2013 Audi Sport Quattro Concept, something more ambitious than a 306-horsepower turbocharged engine beats under the hood. Running on a quattro all-wheel drive platform, the concept vehicle operates as a plug-in hybrid. A 110-kilowatt electric motor fed from a lithium-ion battery pack allows the Sport Quattro Concept to travel 31 miles without a single drop of gasoline. However, when gasoline power is called upon with the Audi Sport Quattro Concept, a twin-turbocharged, 4-liter V8 engine is summoned to life providing 560 horsepower and 516 pounds feet of torque. This eight-cylinder gasoline engine is the same powerplant propelling the Audi RS7 Sportback. When working in unison, a collective effort of 700 horsepower will be transmitted through the quattro drive system. 0 to 60-mile per hour acceleration for the Audi Sport Quattro Concept is estimated at 3.7 seconds. Top speed for the hybrid vehicle is appraised at 189.5 miles per hour.

Ahead of the 2013 Frankfurt Motor Show, several retro-themed show cars have top billing. Like Audi, Volvo revisited their P1800 design with their Concept Coupe. In both cases, flashbacks of past legends include a forward-look into what is expected to be powerplants for future performance cars.

Information and photo source: Audi AG