Wednesday 25th of November 2015



During the 2013 Super Bowl, Audi’s “Prom” commercial attracted a lot of buzz. Some groups believed the nature of the boy kissing the prom queen was more sexual assault rather than a daring moment. Giving some context to the ad for the Audi S6 sedan, we have no idea if there was some form of relationship or friendship between the couple. Aside from the content of the Super Bowl commercial, the Audi spot was highlighted by its use of crowdsourcing. A process where a brand or company allows audiences to dictate a product, crowdsourcing will determine the ending from three possible scenarios on YouTube. The ending used in the Super Bowl ad resulted from 24 hours of voting.

For what is going to be Audi’s biggest product placement for 2013, Iron Man 3 is nearing its theatrical release of May 3rd. In preparation for the guaranteed blockbuster, Iron Man creator Marvel Comics and Audi have engaged in an interactive web-based story. Similar to Audi’s commercial, crowdsourcing will play a part in deciding the outcome of the comic tale supported by the automaker and Marvel Comics.

The story titled “The Cold Run” appears in the website featuring an Audi R8 Spyder front and center through the comic. A largely straightforward Marvel comic adventure many comic book readers delighted reading as a kid, Blizzard (a lesser-known figure often portrayed as a villain in the Marvel universe) is chasing Tony Stark and his assistant Pepper Potts. Potts is driving an Audi R8 Spyder while Stark is manning his high-tech suits. Fighting to defeat Blizzard and protect Pepper Potts, the Iron Man “Steer The Story” digital comic book is slowly coming together with two chapters being posted. Two of the three chapters have already been posted leaving fans to decide between two specialized Iron Man suits. Through a Facebook, Twitter or Google+ account until April 22nd, a reader can choose if Tony Stark will don Arctic Armor or Spy-Tech Armor in order to fight Blizzard in the third and final chapter.

In addition to the vote for the armor, budding comic book artists and storytellers in the United States will have the opportunity to end Iron Man’s adventure. Through the guidance of two videos on how to draw aspects such as the Audi R8 and Iron Man’s helmet, fans will start submitting their panels through the Steer the Story contest once voting ends for the suit. To be judged on creativity, quality and cohesiveness to the previous two chapters, the winning third chapter will be posted on May 24th.

Besides contributing to the Iron Man comic “The Cold Run”, the grand prizewinner will receive an Iron Man 3 poster signed by actors and Marvel Judges, a signed Marvel Comic Book art board and a trip to San Diego for this year’s Comic Con. In addition to round-trip travel and a three-night hotel stay, two four-day passes to Comic Con 2013 will be provided. Two finalists will also receive an autographed Iron Man 3 poster.

Along with the Iron Man 3 movie where the Audi R8 e-tron will be part of the supporting cast, the fate of Tony Stark and Pepper Potts in “The Cold Run” should delight fans of the comic book character in its 50th year. Audi would likely want to acknowledge the existence of control rests in all of their vehicles.

Information and photo source: Audi AG, Marvel


A vehicle assembled at a maximum production run of 20-30 cars per day, the exotic mystique of the Audi R8 quattro supercar could sell itself on rarity. However, after five years of annual production capacity averaging 3,800 vehicles, the Audi halo car is now a bit less exclusive. For the higher social crowd that prefers to be noticed as unique individuals, performance and style tuner sources outside of the Audi factory can restore the unique allure of the favoured supercar.


TC Concepts R8 Toxique


A recent addition to the world of modified Audi R8s, the direction TC Concepts took with the German supercar aimed at creating a distinct automotive identity at an approachable price. Helping to keep customers from completely overextending their budgets, the TC Concepts R8 Toxique is created from the 4.2 liter V-8 version of the Audi R8 Coupe. Without involving any extraordinary engine enhancements other than a high-performance air filter and a reconfiguration of the engine electronics, TC Concepts positioned the bulk of the handiwork on the styling of the Audi R8.

Casting the supercar in their own image, the tuner group of TC Concepts dedicated themselves around the R8 supercar’s front end as well as the side panels. Given a racier look, the TC Concepts R8 Toxique’s enlarged front air intakes features recessed black mesh guarding. Subtracting the R8 Coupe’s body colour-contrasting side panels, a sleeker surfacing for the R8 Toxique plays host to more aggressive air openings reminiscent of the R8 Spyder. Exterior touches such as a fixed carbon fiber rear wing and TC Concepts Parle 7-spoke wheels completes the outer modification setting up the bewilderment of the R8 Toxique’s interior. Driver and passenger inside the TC Concepts R8 Toxique cabin will find a handsome use of Alcantara as well as carbon fiber surrounding them as they nestle into custom Bentley Beluga-Nero leather seats.


EDO Competition Audi R8


Furnishing the premium automotive marketplace with greater vehicle personalization, EDO Competition larger and growing portfolio of represented brands include BMW, Aston Martin, Porsche and Ferrari. EDO Competition also wrenches up the Audi R8 with some quaint but nonetheless mentionable modifications. Given a refined aerodynamic form on the outside through the generous application of carbon fiber, the EDO Competition Audi R8 increased downforce potential more effectively plants the supercar. Offering two sets of sport wheels, the Edo Competition Audi R8 can be fitted with either 19-inch or 20-inch forged stainless steel/aluminum rims. If Audi R8 owners desire an alternative from the metallic look, customers can request their selected EDO Competition sport wheels to be painted to a custom colour.

A modest power increase is acquired on the Edo Competition Audi R8 through the addition of lighter weight, sportier sounding stainless exhaust. Bumping horsepower from the 4.2 liter FSI engine to 442, the EDO Competition exhaust reduces the Audi R8’s total weight by 18 pounds.


STaSIS Audi R8 V-10 Challenge Extreme Edition


Almost $56,000 cost on top of the purchase price of the V-10 powered Audi R8, the American-based firm STaSIS unlocks what could be the maximum street-legal potential of the German supercar with the Challenge Extreme Edition.

Ultimately, the presentation of the STaSIS Audi R8 V-10 Challenge Extreme Edition initially pulls off the attitude of a ‘street sleeper’ as little more than Anthracite ultra-lightweight forged aluminum wheels define the vehicle as a modified creation. In the engine bay is where STaSIS feeds new life into the Audi R8. Boosting the 5.2 FSI engine, a 7.5 PSI Eaton / Magnusson TVS 2300 supercharger and CNC machined intake plenum is a performance keys that elevates horsepower to 710 horsepower. Promising 0 to 60-mile per hour acceleration times in just 3.1 seconds, the STaSIS Audi R8 V-10 Challenge Extreme Edition is one of the fastest launching examples of Audi’s finest sports car creation.

A more responsive suspension along with an improved braking system allows the STaSIS Audi R8 V-10 Challenge Extreme Edition to move with an increased confidence. Shown as lateral and brake acceleration both exceed 1.0 G, the STaSIS R8 V-10 Challenge Extreme Edition performance is beyond Audi factory specifications for the stock R8. Despite stretching the performance of the Audi R8, STaSIS stands behind the quality of their work with a 4-year, 50,000-mile warranty.




Unveiled at the 2011 Geneva Motor Show, ABT Sportsline ventured deep into the maximization of the standard V-10 powered Audi R8 Spyder. The ABT R8 GT S sports radical appearance and performance enhancements making the vehicle a true super supercar.

Decorated in two-tone bodywork combining red chrome with carbon fiber, the ABT R8 GT S projects an endearing high-performance look. Structurally, the ABT R8 GT S body panels have been optimized with carbon-reinforced polymer construction.

The gripping two-tone treatment displayed on the exterior of the ABT R8 GT S is a theme asserted to the two-seat cabin. Red and gray ABT seating is showcased along with an interior upholstered generously with leather. Gripping onto a carbon fiber steering wheel, the driver of the ABT R8 GT S will quickly realize the impact of 620 horsepower as the car is launched from 0 to 62 miles per hour in just 3.6 seconds. Motivated by an extra 95 horsepower over the stock 5.2 FSI V-10 engine, top speed for the R8 GT S supercar tops out at 200 miles per hour. Despite the extreme performance potential of the R8 GT S, ABT Sportsline claims the supercar is tempered enough for everyday driving.


MTM Audi R8 4.2 V-8


A company derived from the creation of a modified Audi Ur-quattro in 1985, performance tuner MTM GmbH has remained a faithful supporter of the VW Group vehicles. Centered on building functional but thrilling products, MTM magic is so brilliantly released on the Audi R8 supercar. Providing parts for both the V-8 and V-10 versions of the R8, MTM customization is opened to the coupe, Spyder as well as the Audi R8 GT.

Available for the 4.2 liter FSI V-8 engined version of the Audi R8 has the widest selection of pieces under MTM. Brembo brakes with 8-piston calipers, an electronic lowering kit and an unpainted carbon appearance kit is a sampling of clearly visible MTM enhancements. A choice of two 20-inch MTM Bimoto wheels completes the aesthetic enhancements the Audi R8. Guaranteed to the most invigorating MTM-sourced component optional for the Audi R8 supercar is the company’s supercharger kit worth 140 extra horsepower over the eight-cylinder stock counterpart. With horsepower elevated to 560 horsepower, the MTM Audi R8’s 0 to 62 mile-per hour acceleration is registered at 3.9 seconds (0.7 seconds better than the factory’s version). Capable of 188 miles per hour with the standard final gear, an available longer gear allows the MTM Audi R8’s velocity to almost approach 197 miles per hour.

Information and photo source: ABT Sportsline, EDO Competition, Motoren Technik Mayer GmbH, STaSIS, TC Concepts