Audi sport quattro laserlight concept car AU018453 550x373 What Does Audi Have Planned for CES 2014?

As cars have grown increasingly more connected in this world over the past few years, the Consumer Electronic Show (CES) in Las Vegas has risen in clout. Even as the North American International Auto Show is set to occur the following week, auto companies are coming to the 2014 CES in droves ready to showcase their latest technological innovations.

Making a splash last year with their autonomous driving concepts, Audi returns to the CES with even greater anticipation. Audi’s presence at the 2014 CES in Las Vegas starts the auto company’s Board of Management Rupert Stadler delivering a keynote address. Set to take place on Monday at 8:30 pm Pacific Standard Time, Audi has divulged some of the innovations Stadler is expected to talk about while rumours circulate something even more exciting will be presented as well.

What Audi has confirmed is their 2014 CES presentation will present a heightened level of illumination on a new type of lighting. Featured on the 560-horsepower Audi Sport quattro concept car, a laserlight headlight assembly will be exhibited as the next evolution for driving at night or through dark surroundings. The laserlight headlights with Matrix LED concept can create a brighter view. One of the leaders in full LED headlighting that is only beginning to catch on, Audi’s research into another form of illumination has the potential of allowing motorists to clearly see the road almost 500 meters away. Once again using motorsports to prove technology, Audi’s first public field test of the technology will take place on the new Audi R18 e-tron quattro prototype class sports car.

While the laserlight technology on the outside of Audi products is adequately wetting the appetites of automotive technology seekers, what could be going on inside future cars from the premium German auto brand is generating the most curiosity. Announcing an enhanced MMI system, some believe we are only being teased for the meantime with details ahead of bigger news. What Audi has stated clearly is the new infotainment technology will run on a Nvidia Tegra 30 processor and present operators with a large, high-resolution TFT display to interact with. The new system also promises to offer better voice control and navigation guidance.

The persisting rumours are the system will be based on Google’s Android operating system. Potentially, Audi products equipped with an Android operating system infrastructure could provide occupants with an experience similar to that of a smartphone or computer tablet. For several years, Audi has employed Google Maps for the navigation software of their vehicles. Automakers are scrambling to create solution where occupants can interact with mobile apps with much approaches consisting of piggybacking in-car solutions with a smartphone for functionality. Audi at the 2014 CES could reveal plans for a full-function computer into a vehicle for use by the driver or passengers. Researching the Nvidia family of processors, the term Android does come up a lot. Offering 4G LTE connections on the 2015 Audi A3, an Android-enabled infotainment system will provide a great benefit to occupants.

Audisite.com will keep full tabs on news coming out at the 2014 CES in Las Vegas.

Information and photo source: Audi AG