The luxury car ownership lifestyle should not simply be time spent with a fancy vehicle.
Every premium car brand has taken serious measures to create a specific identity to their customer’s automotive culture. One-make auto racing series and experiences such as the Ferrari Challenge series has proven popular. Growth as a global luxury car player has meant Audi places deeper focus on emerging markets such as India and China. For the potential vehicle buyers in those countries, the opportunity to present the luxury car world could present an even grander reality. While shopping for used cars in Pune could be a motoring adventure, Audi India introduced something extra special to explore the splendors of quattro all-wheel drive and German engineering.
Since 2008, fans of Audi vehicles in the United States could experience high performance test drives of vehicles like the R8 supercar. Called the Audi Sportscar Experience, the program’s goal was to allow Audi owners or potential customers to discover the thrill of high-speed driving. The Audi Sportscar Experience is an opportunity to drive the German luxury car brand’s best performance products on international road courses. In the United States, the Audi Sportscar Experience takes place on 2.52-mile Sonoma Raceway about 30 minutes outside of San Francisco. Last year, the Audi Sportscar Experience was introduced to India. Those taking in the Indian edition of the Audi Sportscar Experience will unleash their passion on the Buddh International Circuit. Opened in 2011 as a home for Indian Grand Prix Formula 1 event, the 3.192-mile Buddh International Circuit racecourse is quickly challenged by Audi showroom products.
With almost 400 participants signing into the program in the first year, the Audi Sportscar Experience was exceptionally well received in India. former Formula 1 driver Karun Chandhok, football star Baichung Bhutia and co-driver of Audi’s class winning effort at the 24 hours of Nurburgring Aditya Patel were part of the 2012 edition of the Audi Sportscar Experience. “It is always exciting to drive Audi sportscars, and this is a great initiative for enthusiasts. It is a fantastic way for anyone to experience the thrill of circuit driving using refined techniques, and a glimpse of what lies ahead in motorsport”, said Chandhok. Audi is restarting their performance driving classes for 2013 with a notable tweak.
For 2013, the Audi Sportscar Experience will prove gentler on the pocketbooks of Indian residents at 30,000 INR (equating to $547.32 in American funds). The 2013 entry fee to the Audi Sportscar Experience is significantly lower than the inaugural year’s cost. For the price of admission to the 2013 Audi Sportscar Experience, student drivers are treated to a series of instructed lessons on performance motoring. A variety of four sensuous Audi performance vehicles is on-hand for the 2013 edition of the performance driving school. Audi S4, Audi TT, Audi RS5 and the Audi R8 V10 plus serves as exciting educational tools for learning points of finer performance driving. Ranging from 211-horsepower to 550-horsepower, professional instructors will instil participants with the confidence of slalom and lapping the Buddh International Circuit at maximum speed.
Two phases of the Audi Sportscar Experience is presented. The first phase called the Audi Racetrack Experience introduces drivers to the basic points of performance handling of a vehicle. Instructors will assist drivers in honing the skills with training in sectors of the track. The second level is the Audi Racetrack Experience Advanced teaching drivers about racing lines to clock safe, consistent laps.
Audi stresses event attendance numbers will be limited. The exclusivity of the 2013 Audi Sportscar Experience is done to maximum the time devoted to individual lessons.
Information and photo source: Audi AG
To celebrate the release of (and get the word out about) the all-new Audi Q5 crossover, Audi will be holding an Audi Driving Experience event in five cities across the United States. See the schedule below:
- April 3-5: Washington, DC – FedEx Field, Landover, MD
- April 17-19: New York – Nassau Veterans Memorial Coliseum, Long Island, NY
- April 24-26: Chicago – Soldier Field, Chicago, IL
- May 1-3: Miami – Gulfstream Park, Hallandale Beach, FL
- May 15-17: Los Angeles – Hollywood Park, Los Angeles, CA
The event is free, of course, and consists of a three-hour program with a product presentation of the Q5 and hands-on driving experience in one of the 30 Q5s that will be at each location.
It’s a really good idea to hold these events like this, and hopefully it will catch on for new model releases with other brands as well. It is a much more in-depth look at the crossover SUV than what you would get at the dealership, and without the sales pressure, allowing you to evaluate the Q5 and ask questions to product experts.