Drawing inspiration on the recent vampire television and movie craze, the latest 60-second Audi Super Bowl commercial features the brand’s newest S7 Sportback. Though the ad features an exclusive cast of vampires, these Audi luxury car TV spot have not be the blood-like elixir fans of the myriad of romantic drama-based vampire flicks will enjoy.
Capturing the modern vampire depiction as young and stylish rather than the legendary Dracula, this latest Super Bowl advertisement has the popular nocturnal creatures partying in the woods around a bonfire. As the crowd of vampires celebrate in the darkness, one of their comrades was rushing to the party in the five-door coupe. Showing up with the vampire’s equivalent of a keg of beer (a cooler of blood), the 2013 Audi S7 Sportback illuminates the night with its available LED headlamps. Serving as one of the more recognizable features obtainable on Audi vehicles, the LED headlights are not only four times more efficient than convention halogen light but project a much higher intensity of white light. As the vampire drives his S7 Sportback to the ‘blood-sucker’s’ social gathering, the pure white light energy from the Audi S7 Sportback (an innovation that helped Audi win the 2010 and 2011 Le Mans 24-Hour race) resulted in a side-effect from the partying clan. Once arriving at his destination, the vampire driving his Audi S7 Sportback unknowingly brought a plague to forest. The bright light of the S7 Sportback’s LED headlamps destroyed almost every vampire around the bonfire.
The 2012 commercial isn’t the not time Audi has attempted to poke fun at pop culture signatures. In 2009, the automaker make light of the culture trend that made words like “Going Green: and “Carbon Footprint” a nemesis to many automobile fans.
In the commercial that ran during Super Bowl 44, Audi rose against a fictional force of near draconian environmentalist. The advertisement depicted an environmentally friendly world radically enforced by a large and forceful squad called the “Green Police”. To the musical background of a rerecorded version of the Cheap Trick classic “Dream Police”, the Green Police aggressively carried out arrests of people deemed to be making decisions harmful to the environment. At the end of the 2010 Super Bowl commercial, a Green Police member at a highway checkpoint observed the German luxury brand’s newest Audi A3 TDI Clean Diesel. Satisfied with the clean diesel powerplant, the Audi A3 TDI was allowed to proceed.
The 2012 Super Bowl advertisement is the 5th year that Audi has provided a car commercial during the most-watched annual sporting event on television. Since launching this promotion during an American football broadcast, their objective has always been to break into the lucrative United States premium car market. Achieving record sales in 2011, Audi has shown a winning ability to score touchdowns in the marketplace.
Information and photo source: Audi USA
An exotic flavour reserved for the European market, the Audi RS3 made its premiere early this year as a 340-horsepower interpretation of their compact car. Assuming the form of the unimposing five-door Audi A3 Sportback, the RS3 asserts itself in 0 with 62 mile per hour acceleration in only 4.6 seconds. While North Americans receive only the word of this hyper-powered A3-based car’s existence, the commuters on the Autobahn are able to indulge in the full thrill of this quattro all-wheel drive powered RS3 factory sport compact. With less than a year on the market, there is one performance tuner so bold to believe they could pull even more from the Audi RS3 Sportback.
Residing little more than a seven kilometer traveling distance from the Ingolstadt headquarters of Audi, MTM (Motoren-Technik-Mayer GmbH) began building supped-up versions of the premium auto brand’s quattro since 1985. Envy beyond envy, German aftermarket performance house MTM has approached the Audi RS3 Sportback thinking how they can make something great even better. Augmenting the five-door car to the tastes of even finer performance tuning, the MTM RS3 Sportback 2.5 TFSI is born by the small-volume vehicle producer.
Strikingly similar to the Audi RS3 Sportback in exterior and interior looks (with exception to the multi-colour paint scheme assembled on the MTM RS3 Sportback 2.5 TFSI show vehicle), the treatment conducted by the Ingolstadt performance tuner is limited largely to performance gains. Playing with the Audi 2.5 TFSI engine (found in the RS3 as well as the TT RS), MTM enhances their version of the compact Sportback with 472 horsepower. Credited for pushing up the output from the 2.5 liter five-cylinder engine by 132 horsepower are some tweaks MTM made to the turbocharger unit, high-flow air intake and some optimized spark plugs. The MTM RS3 Sportback 2.5 TFSI is also given a unique voice with a new exhaust system.
As 472 horsepower funnels through the sport-oriented quattro all-wheel drive system, MTM made special modifications to the A3-based sport compact. An adjustable air suspension system is added for improved sport handling and electronic lowering. The MTM RS3 Sportback 2.5 TFSI rides on bimoto alloy wheels featuring a 9-spoke racing-inspired design. Enhancing the dynamic performance, the MTM RS3 Sportback 2.5 TFSI strengthens the stopping power of the quattro driven wheels. Eight-piston Brembo brake calipers supplies firm, controlled vehicle deceleration of the super-tuned compact car.
A 15-hour procedure, the conversion to the MTM RS3 Sportback 2.5 TFSI costs 10,600 euros (equal to about $14,180 US) in addition to the stock Audi RS3 Sportback’s retail price.
Information source: Audi AG, MTM
Photo source: MTM
The investment into a premium vehicle is not necessarily reserved for millionaires. Unless you’re a major celebrity and corporate executive gifted with exotic, expensive cars, a new or even a pre-owned Audi product is something each individual owner will respect. An investment in good taste, buyers of the premium Audi car should continuously stride to insure their transformation is maintained in the best possible shape.
In a world where we are used to instant on-line bill payment, automated meter reading and even control systems inside of automobiles, maintenance chores is still required to keep your luxury car reliable as appreciated. Whether caring for an Audi A3 or Audi R8, the preservation of a vehicle within the German luxury brand requires a four-ring approach to get the best resale value and overall satisfaction.
1. Know Your Audi Vehicle
Before purchasing your Audi vehicle, take time to carefully study the product you intend to buy. Consulting with the Audi website for the newest information on car and crossover vehicles is the popular start for many buyers.
Entering ownership with a foreign-built automobile presents some special considerations down the road in the case of maintenance and service. The search for a reliable mechanic is something deemed for inconvenient when an issue exists with an Audi vehicle. For newer Audi vehicle, the problem is compounded by the engineering philosophy. Due to some major mechanical design differences from the Volkswagen brand, many parts and components are unique only to Audi products. Because foreign cars are naturally found in lower numbers, vehicle components are very expensive for the reason of importation and due to short supplies in general. Conducting research beforehand on auto service centers can relieve headaches as well as second-guessing when an Audi needs special attention.
2. Accept an Audi as Family
While too many motorists accept a vehicle as a machine, the true reality is that thousands of pieces used to construct a mere single machine makes an automobile a near living being. Appreciation luxury cars have for their exotic rides often insures an Audi the respect it deserves.
Purchasing a desirable luxury brand vehicle is also a good chance to introduce yourself to the car’s family. Joining a car club can be an enriching experience as an exotic car owner to connect and share information on a lower production volume vehicle. For the United States and Canada, Audi Club North America has been uniting owners of the four-ring logo since 1984. A recreational car club is also a terrific source for exclusive special events and vehicle information relating to your Audi vehicle.
3. Acquire an Extended Warranty
When owning a luxury vehicle that extends beyond the standard warranty period, some owners could soon be bombarded by hefty bills for repairing failed or malfunctioning components.
Assuring an Audi owner will not be confronted by inconvenient, unscheduled repairs, an extended warranty could be the best investment to occupy your vehicle. With many private warranty programs on the market, factory-promoted Audi Pure Protection Extended Service Plans for vehicles exceeding the new car warranty involves several levels of defense against unplanned events. These plans cost into the thousands for several years extended protection but comes with the peace of mind that an Audi product can be repaired quickly. Depending on the extended warranty program, this assurance plan could be transferable in the event your Audi is sold assisting vehicle resale value.
4. Perform and Record Standard Vehicle Service
Extemporary engineering and construction goes a long way in preserving Audi vehicles for a long lifespan on the road. However, with all of the aluminum body panels, maintaining scheduled service is necessary for keeping an Audi in tip-top shape.
Adhere to Audi factory recommendation for oil change intervals and follow all other preventive maintenance chores. When performing all regular or unscheduled maintenance, there is a major advantage for an owner keep continuous records relating to a vehicle. Setting up a vehicle maintenance log book, collect all auto service bills storing any relevant information.
Information source: Audi Club North America, Audi USA
Photo Source: Chris Nagy
Debuting at the 2010 Paris Motor Show, Audi’s entrance into the popular sub-category where sedans and coupes merge. A premium car grouping popularized with the entrance of the Maserati Quattroporte and the Mercedes-Benz CLS, vehicle designs began to conceive the sporty athleticism of a coupe with more than the conventional two passenger doors.
Audi is considered a late adopter to the bold fusion trend waiting this year to enter the unique vehicle segment. Creating the captivating, new A7 Sportback five-door coupe, the new Audi was presented to the United States with a 310 horsepower supercharged V-6 powerplant. Capable of delivering luxury comfort and excitement, Audi fans awaited the high-powered version of the A7 Sportback. Dropping a V-8 engine into their five-door coupe, the Audi S7 Sportback unleashes heightened performance in concert with the slippery shape.
Unlike the S6 and S8 cars debuting to the public alongside at the 2011 Frankfurt Motor Show, the Audi S7 Sportback has no previously established benchmark. The premiere of a high-performance five-door coupe, the Audi S7 Sportback starts on the aggressively elegant exterior design of the A7 featuring Audi’s extensive use of aluminum body panels. Depending on only subtle, shiny enhancements to dress up the modern vehicle look, detailing is provided to the grille, front and rear bumper as well as to the side mirrors of the Audi S7 Sportback. Admirers of the Audi S7 Sportback will also take note of the vivid badging identifying the special vehicle with ‘V8 T’ and ‘S7’ markings. A diffuser is integrated with the S7 Sportback’s rear companioning with the fastback window. Presented in 9 exterior colours, Estoril Blue and Prism Silver is added to the S7 Sportback edition selection list. While the colours give the Audi S7 Sportback definition during daylight, night time has powerful xenon headlamps and LED signals.
The meat of the Audi S7 Sportback allure comes with the introduction of a 4-liter twin turbocharged engine. Much stronger than the A7’s 3-liter engine, Audi’s 4.0 TFSI powerplant belts out 420 horsepower and just under 406 foot-pounds of torque under the S7 Sportback’s hood. Contrary to the powerful nature of the 4.0 TFSI engine, cylinder on demand and direct injection insures highly evolved fuel consumption. Average fuel economy for the Audi S7 Sportback is above 24 miles per gallon.
Audi’s quattro all-wheel drive performance is the centerpiece to the S7 Sportback’s handling package. Audi has lent the adaptive air suspension for a driver tailored ride through standard 19-inch aluminum wheels. Optional sets of 19 and 20 inch wheels are available on the Audi S7 Sportback customizing the exterior look. Standard equipped four-wheel disc braking can also be upgraded to carbon-ceramic units.
With the 4.0 TFSI and the quattro all-wheel drive system working in concert, the Audi S7 Sportback is a certified performer. Accelerating from 0 to 62 miles per hour in 4.9 seconds, the S7 Sportback registers a time about 0.3 seconds faster than the Audi A7 model. Top speed of the Audi S7 Sportback is 155 miles per hour limited electronically.
Providing motorists with an option for how they wish to experience the merger of performance and luxury, the Audi S7 Sportback’s cabin projects a wide-open space. Featuring special S brand trim, buyers can opt for two types of wood, aluminum or even carbon inlays to modify the interior appearance of this Audi Sportback model. Despite reasonable rear seat comfort and the firm comfort of sport seats for the forward passenger, the driver experiences the real pleasure of the Audi S7 Sportback. Taking full advantage of the S7 Sportback’s performance reach, the driver punches through Audi’s S Tronic gearbox. Audi’s MMI system is included with a full range of control functions. An additional feature the Audi S7 Sportback delivers is something few would except from a 155-mile per hour vehicle. With the rear seats folded down, there is 49.1 cubic feet of cargo storage room inside the sizable cabin.
Expected stateside by 2012, further details on the Audi S7 Sportback including pricing will be provided at a later date.
Information and photo source: Audi AG
Preparing to show off the radical urban concept design at the 2011 Frankfurt Motor Show, Audi’s inventive look to a motoring future could be seen as a little too distant. For North American motorists in particular, the small, ultralight concept car would instantly come into conflict with the desire for cargo room and passenger space. Planning a sensational arrangement of production and design evaluations for the auto show at Frankfurt, Audi has recently announced the addition of a compact, electric vehicle fitting more easily into today’s driving lifestyle. Registered as a concept car, the Audi A2 explores advanced technology integrating with contemporary automotive fashion.
Residing within tight quarters, the Audi A2 concept car advocates the incredible packaging potential of an electric powertrain platform. A total length of 3.8 meters (149.61 inches), the A2 concept is 19.37 inches shorter than the smallest North American Audi, the A3. Featuring Audi’s aluminum construction techniques along with a dark glass roof, the A2 concept is a four-door hatchback configured with a mature sport utility crossover gracefulness.
An all-electric powertrain on the Audi A2 concept keeps items such as the battery and motors positioned to maximize interior space. Though a small vehicle, four passengers are still positioned comfortably inside the Audi A2 concept. Thin seats manufactured using plastic blow molding is positioned individually in the cabin. Also included in the Audi concept vehicle‘s cabin is a center storage spot ideal for carrying a bicycle with front wheels removed. A flat floor area made of recycled polyester covers beneath the feet of the passengers of the Audi A2 concept car while gentle light enters overhead through the glass roof with press button operation. Inside the minimalist cabin, touch control panels and a 7-inch screen continues to inspire innovation of the Audi A2 concept.
Beyond exhibiting effective of space, the Audi A2 concept is highlighted by charming illumination inside and outside. Employing LED lighting for the headlamps and taillights, Audi touts their presence as “the next phase” in the technology‘s development. Positioned in what is known as a matrix beam, the headlamp construction involves diodes combined with microreflectors to create a better quality view of the road. In assisting other motorists, a rear fog light incorporating laser diodes provides superior warning to following drivers. With the use of lasers diodes, a warning triangle projected by the A2 concept can penetrate even inclement weather conditions such as fog.
Along with the LEDs found in the conventional lit positions of the Audi A2 concept, an application known as dynamic light. A pair of light bars runs under the A2 concept’s side windows delivering a number of functions. An extension of turn signal lighting when the vehicle is motion, Sensors included within Audi’s dynamic light assemblies offer driver and passengers touchless entrance through simple gestures.
A design exercise at the Frankfurt Motor Show for 2011, the implementation for a production-based compact Audi electrified powerplant has been a topic of automotive rumour mills. During the 2010 Geneva Motor Show, Audi revealed an A1 concept utilizing the company’s e-tron plug-in hybrid technology. Recent tests of a converted version of previous generation A2 compact showed immense potential. Said to have crossed a distance of 372 miles on a single charge, the experimental A2 was powered off an experimental battery created by Mirko Hannemann. Assembled through a partnership between Lekker Energie and DBM Energy, their Audi A2 electric was not an official factory prototype leaving uncertainty if Audi AG engineers have realized the battery technology for the new concept car.
Joining the urban concept and three new ranges of the Audi S model family debuting at the International Motor Show in Frankfurt starting September 15th, the A2 concept shows another dimension of the premium German brand’s automotive expression.
Information source: Audi AG, Engadget.com
Photo source: Audi AG
Away from its regular role as a commuter for diplomats and other dignitaries, Audi’s largest sedan has been given the change to venture into super sedan territory since 1994. Available in the United States since 1999, the Audi S8 became a high-powered extension of the Germany premium car brand’s biggest four-door. Success of the first generation model brought forth the second generation S8 in 2006 utilizing the Audi’s quattro drive amongst many performance tweaks for an all-out battle with BMW M and Mercedes-Benz AMG competitors.
With the base A8 receiving a modernization during the 2011 model year, Audi left observers waiting a year until presenting the third and latest generation of the S8 sedan. Worth the wait, the Audi S8 debuts at the 2011 Frankfurt Motor Show ahead of its upcoming release.
Designed on the refreshed lines of the Audi A8, the S8 sports sedan is shaped with an abundance of aluminum. The look of aluminum is accented within the Audi S8’s front grille, mirrors and along the vehicle’s bumper. Apart from the look of aluminum surfaces, the Audi S8 comes in 13 exterior colour tones including Daytona Gray and Prizm Silver (two colours not available on the A8 model). A diffuser insert is found on the backside of Audi S8 with twin oval exhaust pipes presented on the rear corners. The Audi S8 wears S-line exclusive 20-inch wheels as standard with an optional choice of 21-inch wheel and tire combination available. LED headlights and taillights are equipped on all Audi S8 models are standard.
Driver and passengers in the lavish sports sedan will appreciate the fine leather seating as well as the performance trim pieces including aluminum-look pedals. The Audi S8 is handsomely equipped with many of the A8 sedan’s optional items as well as some S model exclusive touches. A 360 degree parking camera, Audi’s MMI with navigation, adaptive cruise control and a 19-speaker Bang & Olufsen Advanced Sound System are all standard S8 equipment.
The heart and soul of the newest Audi S8 is the return to a V-8 engine. Debuting with a 340 horsepower, 4.2 liter V-8 powerplant in the S8‘s first generation, the Audi sedan performance upgrade added a larger, more powerful engine the second generation. Competing in a German battle of high cylinder count with the previous generation BMW M5 and Mercedes-Benz S63 rivals, the Audi S8 upgraded from a V-8 to a 5.2 liter V-10 powerplant in the 2006 model year. Propelled by 450 horsepower, the past V-10 variation of the Audi S8 delivered unhindered performance and fair fuel economy through FSI gasoline direct injection rated at almost 18 miles per gallon average by the auto company.
For the third-generation Audi S8, the newly developed V-8 engine features the highest horsepower-per-liter ratio of any incarnation of the German luxury car brand’s top four-door. A 520 horsepower engine using twin-turbochargers, the 4.0 TFSI powerplant of the Audi S8 engine accounts for 130 horsepower per single liter of engine displacement. Pounding out 70 horsepower more than its replacement engine, the 4.0 TFSI also delivers over 479 pounds-feet of torque through the A8’s quattro drivetrain. A high output engine combining the multiple turbochargers with gasoline direct injection for dynamite performance, the Audi S8’s 4.0 TFSI layout contributes to more efficient power creation. Cylinder deactivation and start-stop systems assure the new S8 muscular performance is available at just the right time. For the rest of the driving journey, the Audi S8 sedan accomplishes vastly improved fuel economy compared to its predecessor. Rated in consuming 23 percent less fuel than the 2010 model Audi S8, 4.0 TFSI V-8 engine of the latest S8 moves the 4,354-pound super sedan an average of 23 miles per gallon.
Channelling the 520 horsepower through an eight-speed tiptronic gearbox, the Audi S8 supplies the driver with a sensation of sport driving while also respecting luxury car smoothness. The all-wheel drive quattro system is supported by two differentials including the added sport differential added to the rear axle of the S8 for ideal wheel movement. Calibrated specially for the S8, Audi has fitted their adaptive air suspension with variable tuning that can be driver adjusted to an ideal ride quality. When tapping into the performance zenith of the car, the Audi S8 acceleration provides a take-off from 0 to 62 miles per hour in just 4.2 seconds. Top speed is electronically limited on the sedan at 155 miles per hour on the Audi S8 sedan.
Information and photo source: Audi AG
Talking non-stop about hybrid power and even zero emission vehicles, premium automotive brand Audi painted a rich picture for electric propulsion in a future line-up. Promoting e-tron and even prepared to display a bold ultra light Urban Concept at the 2011 Frankfurt Motor Show, the environmentally conscious luxury car fan has probably become unsettled that an electric-assist production car had yet to come to materialize.
Finally, the promise of the Audi A6 hybrid brought partially electric propulsion to German luxury car line. Introduced for Europe and recently announced for the United States, the Audi A6 hybrid is eagerly anticipated for what will be an expanding product selection of vehicles. Audi’s second production vehicle inflates not only the hybrid car portfolio but expands to the A8 flagship promising more than 36-mile per gallon driving.
Moving the big 2012 Audi A8 hybrid sedan is the same gasoline/electric powertrain combination being demonstrated on the newly released hybrid-equipped A6. Main power will be sourced from the 2.0 TFSI four-cylinder gasoline engine. Along producing 211 horsepower, the TFSI engine works in concert with a 40-kilowatt electric motor. A permanent magnet synchronous motor, the electric assist unit for the Audi A8 hybrid is packaged securely between the two-liter engine and the eight-speed tiptronic transmission. Combined, the gasoline and electric powerplants generate a sufficient amount of momentum to move the over 202-inch long sedan. The Audi A8 hybrid maximum performance output is 245 horsepower with a total 345 pounds-feet of torque.
Though horsepower may not be as impressive as the 4.2 liter V-8 or the 6.3 liter W-12 powerplants, the 2012 Audi A8 hybrid’s configuration is calibrated for robust fuel economy. Burning less than 6.4 liters per 100 kilometers, the Audi A8 hybrid’s fuel consumption for an American road translates to 36.75 miles per gallon in average driving. Compared to the current V-8 powered Audi A8 sedan, the hybrid model delivers average gas mileage allowing the large four-door to roll 14 miles longer after every gallon of gasoline.
Thanks to the heavily modified 8-speed transmission of the Audi A8 hybrid, a special wet, multi-plate clutch acts as an intelligent conductor between the two power units. Using ideal coordination between the TFSI engine and the electric motor, the Audi A8 hybrid operates under five operating modes. Of these propulsion options is an electric only mode that draws power directly from a lithium-ion battery. Through acceleration, the Audi A8 hybrid can be pushed to 100 kilometers per hour (62 miles per hour) purely on electric power. At speeds of 60 kilometers per hour (37.3 miles per hour), battery capacity will allow the sedan to move 3 kilometers (1.86 miles per hour). A water-cooled lithium-ion battery, the electrical storage for the powertrain is climate-controlled for optimal performance.
With all the changes performed out of sight, this latest hybrid is nonetheless a typical 2012 Audi A8 sedan. Unique touches to the Audi A8 hybrid (for the most part) is low-tone at first glance with only ‘hybrid‘ badges immediately informing observers. Astute Audi fans will be able to identify some A8 hybrids through an optional Arctic White colour available only on the 2012 hybrid sedan model. Turbine blade design 18-inch and optional 19-inch alloy wheels spin will exclusively spin the A8 hybrid sedan‘s tires. The Bose audio system, three-zone automatic climate control and LED headlamps are standard equipment catered not only for luxury enjoyment but also to optimize the A8 hybrid’s energy usage.
Announced only for European markets for sometime in 2012, this ultra-efficient Audi A8 hybrid could be in the United States in just a matter of time due to stricter CAFÉ fleet fuel economy standards.
Information and photo source: Audi AG