Saturday 28th of November 2015

Audi S7 Sportback AU017034

Noting this website could be a bit biased towards the products branded with the four-ring badge, few can argue Audi has been making one winning move after another. Product after product introduced by Audi has been well-received by the press and, most importantly, by a growing customer base. With a long-running history for combining engineering and design in an unconventional fashion, the unique character that beckons through Audi is now popular among a mainstream luxury crowd.

In 2011, Audi pressed the limits of their sport and modern luxury fusion to boundaries few other cars have gone. The Audi A7 Sportback blurred the attributes of sport sedan, sport coupe and hatchback into a single, debonair figure. A big hit, the A7 Sportback also exhibited styling cues that would be applied across their line-up in new and refreshed models. Three years since the vehicle to later spawn the S7 Sportback and RS7 Sportback, the Audi A7 Sportback is receiving some noticeable tweaks.


A New, Sporty Look

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With source material provided from the United Kingdom version of the new A7 Sportback, the new styling of Audi’s radical five-door sports car is likely the shape found across the globe for the 2015 model year. After the first A7 Sportback inspired the Audi line-up, it is now the time for the vehicle to be inspired. Gazing upon the front of the new Audi A7 Sportback, touches of the new TT and R8 is giving the five-door a meaner face. Audi’s Singleframe grille on the A7 Sportback model features a more pronounced hexagonal shape found on the S7 and RS7 models. Headlights on the new A7 Sportback draw inward to a narrower height projecting a more sinister look. The UK version of the new Audi A7 Sportback’s headlights receives some extra substance to the new styling. High-tech LED headlights will be standard accompanying the already existing LED daytime running lights. Audi’s Matrix LED headlights will also be available on the new A7 Sportback.


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Inside the new Audi A7 Sportback, new materials and colors will be present within the four or five-passenger cabin. On the S Line model of the Audi A7 Sportback, a new Lunar Silver color option is available in addition to Black. Audi’s MMI Navigation plus is joined by optional Audi Connect system that will offer Internet connectivity at LTE 4G speeds. Enhanced safety features offered on the A7 Sportback includes an improved Night Vision Assistant and refined Audi Active Lane Assist.


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More Robust TDI Clean Diesel and V-8 Powerplants


For the new UK version of the Audi A7 Sportback, a new turbocharged diesel TDI engine is a highlight. The 3.0 TDI clean diesel engine is being applied to an “Ultra” model of the A7 Sportback with front-wheel drive. Generating about 268 horsepower, the Ultra powerplant is slated to deliver more than 60 miles per gallon (using the measurement system used in Europe). A more potent biturbo version of the 3.0 TDI power unit will also be available mated to an eight-speed automatic transmission. The Twin-turbocharged 4.0 liter V-8 gasoline engine found on the upcoming S7 Sportback is also mentioned to receive a horsepower boost to over 443 horsepower (A 23 horsepower improvement over the current version of the powerplant). The UK version of the new Audi A7 Sportback will also drop the Multitronic CVT replacing it with a dual-clutch transmission.

This new Audi A7 Sportback is slated for release in the fourth quarter of this year.


Information and photo source: Audi AG




As 2013 is still in its infancy, Audi has been moving with the momentum of being shot out of a cannon. Firming up their 2013 auto racing plans in December, the month of January has been like a second Christmas for Audi fans. Two world premieres are set for the 2013 North American International Auto Show (the already-announced Audi SQ5 and another product yet released), the 2013 International Consumer Electronics Show in Las Vegas was a bustling scene for the four-ring auto brand.

Kicking off Monday ahead of CES with the announcement that their Audi TTS self-driving vehicle was granted a license to operate on Nevada roads, the auto company’s presence around the Las Vegas Convention Center display give fans of the brand famous for quattro drive a lot to be excited about this past week. With so many great pieces of future technology inside, Audi displayed new LED lighting, 3-D sound and the hands-free, voice-operated text messaging system set for inclusion on the upcoming Audi A3. However, where Audi stole the 2013 CES was with an exhibit of a working prototype in an outside parking garage.

Demonstrating a concept the brand calls piloted driving, Audi venturing into bold avenues in automotive technology. Piloted driving is actually the integration of driving assist self-driving properties being examined by Audi as ways to improve the experience behind the wheel. Adaptive cruise control, active lane assist and Audi pre sense name products already aiding drivers of the latest premium German branded vehicles by predicting actions on the road. The next monumental display of Audi’s piloted driving is systems that can responsibility assume tasks for brief moments with full autonomy.




When an Audi vehicle fitted with the brand’s concept of piloted driving enters a traffic jam, the technology will bring relief to the taxing ordeal of stop and go driving. Acceleration, braking and steering is electronically-controlled through Audi’s piloted driving to safely guide the vehicle through traffic jams at speeds under 60 kilometers per hour (37.3 miles per hour). Eight ultrasonic sensors, two radar sensors, a laser scanner and a wide-angle camera work together on the piloted driving vehicle scanning the road. Audi’s piloted driving technology in traffic situations is not the only auto brand looking at this problem. Ford Motor Company has been testing a similar system called Traffic Jam Assist Technology with the same objective to improve individual as well as overall vehicle moving patterns.

However, the most buzz in regards to Audi piloted driving is the ability to park itself. Going beyond parallel parking assist systems that Lexus brought to market several years ago, piloted driving can effectively take the driver out of the equation after the program is initiated. In Las Vegas, a specially equipped Audi A7 was guided in and out of parking spots autonomously. Like something you would have seen in a James Bond movie, the procedure behind Audi piloted parking is not out of the scope of modern reality. The Audi A7 piloted driving vehicles was controlled through a central computer transmitting over a wireless connection to precisely guide the car to a free parking space. In this peak into the perhaps not-so-distant future, Audi articulates drivers can operate the piloted parking system through a smartphone or key fob remote control.

Operating in a paradox with less control by the driver is actually more control, Audi’s piloted driving proposes a greatly different luxury car experience. Audi’s case history of bringing bold automotive technology to the premium vehicle marketplace is proven with all-wheel drive and turbodiesel powerplants. After the 2013 CES appearance, we can expect a lot more from the German luxury car magnate.

Information, photo and video source: Audi AG