Once again, German luxury brand Audi has shelled out some serious Euros for a spot during the biggest annual television spectacle of the year; the Super Bowl. Introducing special, all-new television ads for ‘The Big Game‘, storylines in previous Audi Super Bowl commercials have involved partying vampires and memorable prom nights. The 2014 Audi commercial will promote the 2015 A3 compact by taking a bite out of the notion buyers of premium vehicles need to accept compromise.
For 2014, the Audi Super Bowl spot starts with the contemplation of whether a couple’s decision on a dog could be solved by cross-breeding a Doberman and Chihuahua. Creating the “Doberhuahua“, viewers of the commercial are quickly given an idea to the wacky notion of such an animal. The computer-generated dog appears like Jim Carrey’s dog in 1995 movie “The Mask” during a brief time the four-legged creature wore the magical mask. Adding to the comedic element of the one-minute Audi commercial is the appearance of musician/songwriter Sarah McLachlan. Popular for her serious PSA spots defending against mistreated or neglected animals, McLachlan’s role is played for humorous intend with this commercial for the fictional Doberhuahua.
The lesson Audi wants to convey in this year’s “Doberhuahua” Super Bowl ad is the A3’s ability to combine performance, design and luxury. Scheduled for release in the United States this spring, the Audi A3 starting with the sedan. An Audi A3 cabriolet and A3 TDI Clean Diesel is slated for late 2014. The Audi A3 will be one of the first vehicles in its segment to offer 4G LTE connectivity and will also introduce Audi’s long-touted e-tron technology to the marketplace with an available plug-in hybrid.
This 2014 commercial will not be the first time the A3 will play a starring role in the Audi’s Super Bowl presence. In 2010, Audi dispatched the Green Police in full force aggressively pursuing environmental infractions. Near the end of Audi’s Green Police Super Bowl ad, an Audi A3 TDI Clean Diesel was permitted to proceed through a road checkpoint that held-up so many other vehicles.
In case you miss the commercial during Sunday’s Super Bowl, here is the 2014 Audi “Doberhuahua” spot.
Information, photo and video source: Audi AG
Since the start of 2013, American Audi enthusiasts have been receiving an array of new vehicles. A 354-horsepower Audi SQ5 and the Audi RS7 Sportback delivering a mammoth 560 horsepower have stood out on the 2013 auto show circuit. Arrival of the Audi Q3 in North America is imminent as is a refreshed version of the A3 Sportback. Though the Audi A3 Sportback serves comfortably as a premium, athletic urban vehicle since 2006, the United States luxury car marketplace changed a lot over this time. Compact luxury cars, once existed as a niche segment, is now a major part a premium brand’s line-up. Of late, vehicles such as the Cadillac ATS, Acura ILX and the Mercedes-Benz CLA elevated the refinement bar in the compact premium vehicle category. Audi has chosen the 2014 model year is the ideal time to bring the A3 sedan to North America.
Headlining Audi’s presentation at the 2013 New York International Auto Show, the Audi A3 Sedan and the S3 Sedan aims to heighten the expectations that premium vehicle drivers can expect from smaller vehicles. Assembled in a four-door notchback body style, the Audi A3 Sedan rests within a 175.5-inch bumper-to-bumper length. The 2015 Audi A3 sedan is 6.5 inches longer than the outgoing Audi A3 Sportback. Despite the sizeable lengthening, the 2015 A3 sedan is still well-placed as a compact car. In fact, the new A3 sedan stands closer to the size of many subcompact cars including the Chevrolet Sonic and Nissan Versa.
Styling of the new Audi A3 Sedan sports a higher sophistication than it predeceasing vehicle. Confirming with the image of the Audi A4 and A6 four-door models, the 2015 A3 sedan exhibit’s a mature, sporty exterior appearance. A picture perfect depiction of luxury and performance in an entry-level vehicle, Audi suggests their new 2015 S3 sedan channels the attitude of the original Audi A4. Audi’s next-generation styling wears the well-defined, trademark Singleframe grille and a pair of HID headlamps casting an animal-like stare. Full-LED headlights will be optional equipment for the first time on a compact luxury car. The Audi A3 sedan’s chiselled side and rear-end detail possession a sharp flow projecting sport sedan finesse. Flooding the interior with ambient light, the 2015 Audi A3 sedan comes with a standard panoramic glass sunroof.
Inside a leather-upholstered interior, the Audi A3 sedan oozes with high quality charm. Plastics, leather and aluminum trim accents of the 2015 A3 sedan’s cabin richly corresponds with Audi’s personality for merging racing and luxury. When natural light from the panoramic sunroof is limited, optional LED interior lighting package brightens the Audi A3 sedan’s interior with a dazzling glow.
In addition to the instant sensation of luxury, occupants of the 2015 Audi A3 sedan will find technology bringing the riding experience to a zenith. Graphic processing technology from reputable company NVIDIA provides the structure to handle powerful three-dimensional images. Operating from a seven-inch, center-mounted touchscreen, Audi’s MMI technology supplies an immersive method for entertainment and convenience features. Audi connect is also available on the new 2015 Audi A3 sedan offering several improvements. The Audi connect technology adds 4G/LTE data transfer abilities and a Picture Navigation service integrated with Google navigational systems. One of the standout features included on the 2015 A3 sedan’s equipment list is Audi phone box. An interesting new technology that works with a connected mobile phone, Audi phone box can extend broadcasting coverage through a specialized antenna. There is also a new app integration program that will allow hands-free access to smartphone apps. A 14-speaker Bang & Olufsen Sound System is also available for 705 watts of audio performance.
Power for the 2015 Audi A3 sedan will comprises of gasoline and diesel powerplants. A 170-horsepower 1.8 TFSI, two version of a 2.0 TSFI and a 2.0 TDI Clean Diesel engine will be available on new compact sedan. A six-speed S Tronic gearbox will be standard with all 2015 A3 sedan powerplant options. Front-wheel drive or Audi’s quattro all-wheel drive can be used to deliver engine power to the ground.
Beyond the performance of the Audi A3 sedan, the S3 sedan explores top echelons in compact motoring. The 2015 Audi S5 sedan combines quattro all-wheel drive with a high output version of the 2.0 TFSI engine. Though horsepower figures for the North American version of the 2015 Audi S3 sedan is unconfirmed, the European models defines performance output at 300 horsepower. The 2015 Audi S3 sedan will also include additional enhancements such as a lowered suspension, 18-inch wheels and Audi drive select vehicle dynamics system.
The 2015 A3 sedan is also making big news for alternative powertrains in Audi products. The e-tron name will be worn on a plug-in hybrid version of the 2015 Audi A3 sedan. A 1.8 liter TFSI engine is joined to a 75-kilowatt electric motor on the Audi A3 sedan e-tron. This will mark the very first time the e-tron badge will be worn on an Audi production car.
With increased competition in the entry-level luxury car market in North America, Audi’s 2015 A3 sedan may be a well-timed launch.
Photo and information source: Audi AG