Drawing inspiration on the recent vampire television and movie craze, the latest 60-second Audi Super Bowl commercial features the brand’s newest S7 Sportback. Though the ad features an exclusive cast of vampires, these Audi luxury car TV spot have not be the blood-like elixir fans of the myriad of romantic drama-based vampire flicks will enjoy.
Capturing the modern vampire depiction as young and stylish rather than the legendary Dracula, this latest Super Bowl advertisement has the popular nocturnal creatures partying in the woods around a bonfire. As the crowd of vampires celebrate in the darkness, one of their comrades was rushing to the party in the five-door coupe. Showing up with the vampire’s equivalent of a keg of beer (a cooler of blood), the 2013 Audi S7 Sportback illuminates the night with its available LED headlamps. Serving as one of the more recognizable features obtainable on Audi vehicles, the LED headlights are not only four times more efficient than convention halogen light but project a much higher intensity of white light. As the vampire drives his S7 Sportback to the ‘blood-sucker’s’ social gathering, the pure white light energy from the Audi S7 Sportback (an innovation that helped Audi win the 2010 and 2011 Le Mans 24-Hour race) resulted in a side-effect from the partying clan. Once arriving at his destination, the vampire driving his Audi S7 Sportback unknowingly brought a plague to forest. The bright light of the S7 Sportback’s LED headlamps destroyed almost every vampire around the bonfire.
The 2012 commercial isn’t the not time Audi has attempted to poke fun at pop culture signatures. In 2009, the automaker make light of the culture trend that made words like “Going Green: and “Carbon Footprint” a nemesis to many automobile fans.
In the commercial that ran during Super Bowl 44, Audi rose against a fictional force of near draconian environmentalist. The advertisement depicted an environmentally friendly world radically enforced by a large and forceful squad called the “Green Police”. To the musical background of a rerecorded version of the Cheap Trick classic “Dream Police”, the Green Police aggressively carried out arrests of people deemed to be making decisions harmful to the environment. At the end of the 2010 Super Bowl commercial, a Green Police member at a highway checkpoint observed the German luxury brand’s newest Audi A3 TDI Clean Diesel. Satisfied with the clean diesel powerplant, the Audi A3 TDI was allowed to proceed.
The 2012 Super Bowl advertisement is the 5th year that Audi has provided a car commercial during the most-watched annual sporting event on television. Since launching this promotion during an American football broadcast, their objective has always been to break into the lucrative United States premium car market. Achieving record sales in 2011, Audi has shown a winning ability to score touchdowns in the marketplace.
Information and photo source: Audi USA
Last month, an article was posted on Audisite.com noting that German luxury car Audi would entering into 2012 without a wagon or Avant version of their vehicle for the United States. Considering the fact that Audi was a long-time hold-out in the crossover vehicle arena, it was becoming far more likely that the auto company was giving up on presenting car-based wagons stateside. Just as a minor crisis was developing for the lovers of the Avant products, Audi made a New Year’s resolution at the 2012 North American International Auto Show in Detroit to bring a brand new wagon to the United States. More than just a basic Avant wagon, the Audi reintroduced the more aggressive Allroad vehicle as a 2013 model year product.
At the beginning of the sport utility vehicle surge in the United States auto market in 1999, Audi addressed the craze in a rather European manner. Instead of developing a truck-like vehicle, the Audi company created specialized version of the A6 Avant called the Allroad. Making more aggressive use of the quattro all-wheel drivetrain, the Audi Allroad defined itself as a rougher terrain luxury vehicle with matte black body panels and a raised ride height accomplished through an air suspension system. Though the Allroad would continue to be sold in Europe, the disappointing sales of the innovative wagon caused Audi to pull the vehicle from North America. Audi would concede to the conventional wisdom in the North American marketplace by adding their full-sized Q7 crossover vehicle in 2005. As Audi added the Q5 as well as the Q3 in the future product portfolio for the United States, the ever-changing complexion of the crossover vehicle market has grown to appreciate characteristics that made station wagons popular from the 1950s through to the 1980s. Changing automotive consumer tastes and a luxury car marketplace seeing companies, as such Audi, carrying a record-high product line-up has given the German brand encouragement that the Allroad could make meaningful inroads into the current United States auto environment.
While many crossover vehicles claim to have a car-like ride and handling, the Audi Allroad position as a car instantly enters it in a situation of advantage. Built on the updated Audi A4 platform, the new Allroad is a bigger, wider vehicle than the A4 Avant predecessor. This third generation Allroad is the first version to utilize the Audi A4 after previously versions of the model were offered as relatives to the A6. Smart and sophisticated, the 2013 Audi Allroad stands 1.5 inches taller in ground clearance rated at around 5.7 inches. Like the last time the North American market saw the Audi Allroad, the new all-terrain wagon receives the distinguishing matte black finish along with bumper covers and flared wheel arches. Audi owners not in favour of the noticeable bodywork touches can opt to coordinate the Allroad matte black surfaces to match the other bodywork at an additional price. Stainless steel skid plates, aluminum-optic roof rails and 18 or 19-inch wheels complete the 2013 Audi Allroad utilitarian look. For a little vanity and natural light inside of the Allroad’s cockpit, Audi will include a standard panoramic sunroof on every version of the unique wagon.
Powered by a 2-liter TFSI inline-4 engine, the 2013 Audi Allroad provides usable performance without jeopardizing fuel economy. The Allroad’s standard quattro all-wheel drive churns with 211 horsepower and 258 pounds-feet of torque from the turbocharged, direct-injected powerplant. An eight-speed tiptronic transmission insures the power is well managed from the Audi TFSI engine. Fuel economy for United States bound 2013 Audi Allroad has yet to be assessed by the EPA, but expect it to come within the average range of 25 miles per gallon.
As can be expected from the interior of a wagon, the Audi Allroad is spacious even with 5-passenger seating. With a full capacity of occupants, 27 cubic feet worth of cargo can be secured inside of the 2013 Audi Allroad. Only 2.1 cubic feet less than the Q5 crossover featuring a similar full passenger layout, the Allroad’s initial interior cargo space is roomier than the Acura TSX Sport Wagon and Mercedes-Benz R-Class. When the rear seats are folded down, the Audi Allroad will offer 50 cubic feet of cargo capacity.
With quattro all-wheel drive optimized with increased ride height and ample cargo capacity, Audi engineering has found plenty of room to infuse luxury into the Allroad wagon’s interior. The 2013 Audi Allroad features Aluminum Trigon inlays along with 8-way power seats as standard. Choices of wood trim, heated seats and front seats power adjustable for up to 12 ways can be optioned on the Allroad for extra interior enjoyment.
Beyond the simpler luxury comfort items, the Audi Allroad’s high-tech array of available features is extensive. Bang & Olufsen supplies the Audi Allroad an optional 505-watt sound system. Providing factory-installed wireless internet access, Audi connect relays important driving information relating to weather, traffic and even gas prices in the driver’s area. Audi connect is also designed to handle up to eight mobile wireless devices at the same time inside the Allroad. Powered through Google, map information can be downloaded directly to the Audi MMI Navigation System.
Pricing for the 2013 model year Audi Allroad is expected ahead of its United States introduction later in 2012.
Information and photo source: Audi AG