For a company associated heavily with aluminum construction, why does Audi involve themselves with iron? Part of the first two Iron Man films adapted from the Marvel comic book franchise, the premium car company happily lent its trendy products. Making several cameo appearances, Audi vehicles contributed to the style of the movies (note Iron Man’s eyes when looking at the headlamps of an Audi car). Robert Downey Jr’s character Tony Stark drove a coupe as well as the Spyder variant of the Audi R8 in Iron Man and Iron Man 2. The Audi A8 sedan and Q7 crossover also received screen time during the action-adventure series. The third movie in the current blockbuster Iron Man series will again have Audi products on display.
Serving as the all-wheel drive chariot for high-energy, fictional billionaire Tony Stark will be a white Audi R8 e-tron supercar. In addition, Stark‘s girlfriend Virginia “Pepper” Potts (played by Gwyneth Paltrow) is receiving her own set of Audi quattro wheels. Potts will be seen driving an Audi S7 Sportback in the 2013 film.
First applied to the Audi R8 in 2010, the e-tron powerplant layout pitched the company’s first experiment in production-oriented electric car. Premiering in 2009 at the Frankfurt Motor Show, the R8 e-tron was a 313-horsepower concept was heavily Audi. Even Audi’s quattro all-wheel drive in a zero-emissions car was present in an all-electric setup. While the electric powerplant is now as powerful as a conventional 4.2 liter V8-powered R8, the Audi R8 e-tron’s roughly 1,000-pound weight reduction provided compensation. Acceleration of the R8 e-tron from 0 to 62 miles per hour was estimated at 4.8 seconds.
Since introduction, the Audi R8 e-tron supercar could be seen under evaluation at places including the Nurburgring. Despite optimism and excitement to compare an all-electric Audi supercar, limited production originally planned for the R8 e-tron for late 2012 is now indefinitely delayed. An appearance in Iron Man 3 at least preserves some hope that the e-tron philosophy hasn’t been abandoned by Audi. Perhaps, if Tony Stark lent Audi the power capacity of an arc reactor, the future of an R8 e-tron sports car would reach fruition.
In addition to the Audi R8 e-tron, the Marvel universe revolving around Iron Man already brought a concept car to fictional streets. In the 2012 blockbuster “The Avengers”, a yet-to-be publicly released Acura NSX convertible appeared. Decked out in a red resembling part of Iron Man’s colour scheme, Tony Stark was seen giving Dr. Banner (A.K.A. The Hulk) a ride following their battle to save the world.
The return of Audi’s Marvel universe appearance in Iron Man 3 is quickly approaching. United States release of the highly-anticipated film is May 3rd.
Spoiler Alert: One excerpt of the recent Iron Man 3 trailer shows the untimely demise of an Audi R8 when Stark’s mansion is under attack. At the 1-minute, 31-second mark of the trailer, the white Audi R8 e-tron is seen falling with other debris. If harm simply comes to that car as result of an evil force, that is reason enough for Iron Man to send some repulsor blasts flying.
Information, photo and video source: Audi AG, Marvel
If Audi has taught observers and fans one thing when comes to their approach in motorsports, know that the company is never keen about long waits for success. Last year, Audi made its debut in the Grand-Am Rolex Sports Car Series’ GT category with two customer-fielded R8 supercars. Recording an overall finishing position of 44th and 45th in the 2012 Rolex 24 at Daytona, the debut of the Audi R8 Grand-Am race machine was nowhere near the competition level spectators were used to seeing from the German brand’s sports car effort. One year later, the Audi R8 Grand-Am brigade arrived at Daytona International Speedway with a decisively bolder ambition in 2013; capture GT class victory after 24 hours of racing.
Accepting the previous year as a test, Audi removed several barriers to secure a powerful showing at the 2013 Rolex 24 at Daytona. Doubling their force of Audi R8 Grand-Am cars this time around, all four vehicles would again be campaigned by so-called customer teams. However, the 2013 showing at Daytona for the R8 Grand-Am race cars were visibly supported by a much greater presence from Audi Sport. Firstly, the Audi R8 Grand-Am driver line-ups bolstered some notable names including DTM Series stars Felipe Albuquerque, Edoardo Mortara, Oliver Jarvis, Frank Biela and Markus Winkelhock who sport detailed resumes employed by the auto company. In addition, the APR Motorsport, Alex Job Racing and Rum Bum Racing were receiving other forms of aid throughout the weekend. During the race, pit crewmembers from the Audi Sport Team Joest operation were servicing at least one of the R8 Grand-Am cars. Face-to-face with the Porsche GT3 Cup, Chevrolet Camaro and Ferrari 458 machines in the GT category, the would competition perhaps realize prior to the green flag in qualifying Friday that the Audi R8 Grand-Am cars are planning to leave with Rolex watches (the victory trophy for the Rolex 24 at Daytona).
While a fleet of Porsches prevailed in qualifying, 24 hours around the 3.56-mile Daytona International Speedway’s road course would greatly play into the hands of the Audi R8 Grand-Am and its 5.2 liter V-10 engines. The mechanical problems that hindered the Audi R8 Grand-Am’s performance last year was nowhere to be found in 2013 competition. However, the lack of mechanical problems did not mean a runaway for the Audi R8 Grand-Am race cars. The #13 Rum Bum Racing, #24 Alex Job Racing and #52 APR Motorsport vehicles would each face time penalties for a range of incidents. For the #24 Audi R8 Grand-Am car, there was a 30-second time penalty levied following a spin by driver Edoardo Mortara. During the dawn of the morning sun, the #52 APR Motorsport R8 Grand-Am (shared by Ian Baas, Marc Basseng, René Rast and Frank Stippler) was hit by one of the faster Daytona Prototype machines.
Working hard against the setbacks through the 24-hour period, the Audi R8 Grand-Am race cars would prove too much for the other GT class competitions. At the checkered flag, the Alex Job Racing #24 Audi R8 Grand-Am car claimed class victory at Daytona. Consisting of the driving team of Edoardo Mortara, Dion von Moltke, Filipe Albuquerque, and Oliver Jarvis the #24 completed 678 laps and over 2,400 miles at Daytona to a roughly 1.5-second advantage over the #52 Audi R8 Grand-Am APR Motorsport car. Audi’s first victory at Daytona as well as their first Grand-Am Sports Car Series win, Alex Job Racing has been to GT class victory at the 24-hour race in 1999.
A one-two finish was the biggest achievement for the Audi teams competing at the 2013 Rolex 24 at Daytona. Honourable mention also goes to the two other Audi R8 Grand-Am cars that completed the full time distance in the Daytona sports car racing event. The #13 Rum Bum Racing Audi R8 featuring the driving partnership of Frank Biela, Christopher Haase, Matt Plumb and Markus Winkelhock finished seventh place in GT. The #51 Audi, a second campaigned by APR Motorsport, came home 12th in the GT class completing 668 laps. Matt Bell, David Empringham, John Farano, Alex Figge and Dave Lacey were teamed up in the #51 Audi R8 Grand-Am car.
As Audi continues to advance and compete with their prototype R18 e-tron Quattro race cars, the German premium carmaker is quickly starting to mobilize their produced-based racing program again. This year’s Rolex 24 at Daytona victory is the latest accolade for the production-based Audi R8. In the past 12-month period, the Audi R8 in the hands of several teams have been on a tear in worldwide endurance. Similarly prepped Audi R8 LMS have already won 24-hour races at the Spa-Francorchamps, Zolder and the Nurburgring.
Honouring the prototype R8 race car that instrumentally built Audi’s ongoing sports car racing dynasty, the production-based R8 is quickly constructing its own legacy.
Information and photo source: Audi AG, Grand Am
Purchasing the latest 2013 model vehicles, it seems that any car buyer should brace themselves to take a loss with every passing mile. However, as much as some of us attempt to believe that automobile ownership is not emotional, it definitely is emotional. Particularly a case with some Audi owners who have fallen in love with their German engineered machine, we’ll enjoy our quattro all-wheel drive or TDI engines as long as possible. However, the truth is that your beloved is susceptible to devaluing of the used car market. For Audi vehicle leasers want to purchase their car or crossover, you must contemplate the potential of spending more overall than an automobile is worth. Thankfully for an Audi owner, car lease deals are aided by the fact some vehicle models of the four-ring badge hold their value better than competitors.
In a 14th annual forecast published by the ALG (Automotive Lease Guide) shaped as the Residual Value Awards, one 2013 Audi product is expected to hold its resale market value better than every competing vehicle in its luxury car class. Recognized with an annual award for holding the highest rated in the Premium Midsized Utility Vehicle category, the Audi Q7 is predicted to retain an impressive residual value after a three-year ownership period. The ALG Residual Value Awards is assessed through a widespread forecast examining many elements that would contribute to the retention of higher resale value including previous vehicle history and the popularly of a vehicle in the current automotive sales industry to help compute possible product prices in the future.
While the Audi Q7 managed to grab a standalone category ALG Residual Value Award for the 2013 model year, the recent results also paints a positive picture for the Germany luxury car division as a whole. Audi is rated third among premium automobile brands after a two-year gap of residual value. Behind ALG’s top rated premium brand Acura and second-place Infiniti, Audi was able to beat last year’s category winner Lexus in the ranking.
The 14th running of the ALG Residual Value Award continues to show the Audi brand’s capability in the premium car category. Last year, Audi had received three awards for their 2012 model vehicles. The Audi Q7 was joined by the S5 coupe and A6 sedan on the previous Residual Value Awards listing.
Promising information to know for someone looking into buying an Audi product or considering buying out lease cars, the residual value study shows that desirability will give justification to your quattro love.
Information source: ALG
Photo source: Audi AG
Heading into the final run for the year that was 2012, the future regarding sports car competitions measured in hours has been a focus of announcements by Audi. Activities surrounding the Audi R18 e-tron quattro prototype race car set again to be the premium car brand’s focus in 2013. A three-car effort at the historic 24 Hours of Le Mans will be part of another endeavour into the full FIA WEC (World Endurance Championship) schedule.
For United States Audi customers and fans, loyalists will be awarded with another season of competition on the horizon in coming months.
Audi R18 e-tron quattro Doubles Up on US Appearances in 2013
The United States stint of the 2012 season was highlighted with the Audi R18 TDI cruising to victory at the Mobil 1 Twelve Hours of Sebring. The triumph by driving team of Allan McNish, Tom Kristensen and Dindo Capello was the 10th time since 2000 that Audi claimed top honours at the Sebring International Raceway. In the case of 2012, the Sebring 12-hour win supplied momentum that allowed Audi Sport Team Joest to not only take the 24 Hours of Le Mans but the 2012 FIA World Endurance Championship’s LM class title.
The past few years, the technological prototype effort from Audi Sport Team Joest was sparsely featured on North American soil. Showing up for only the 2012 Mobil 1 Twelve Hours of Sebring as part of the FIA WEC, the Audi R18 LMP1 category machines will return to Sebring with an updated version of the e-tron quattro diesel-electric hybrid on somewhat a bittersweet note for March 16th of 2013.
Indications the 2013 Sebring race could be last for the Audi prototype effort as the Grand-Am Series and American Le Mans Series will form a new sports car championship in 2014. Audi Motorsport Dr Wolfgang Ullrich suggested, “We’d really like to use this chance and say goodbye to the fans with a nice showing after our fantastic success story in recent years.”. Bringing some much-needed relief to a rather somber declaration regarding competition at Sebring, a 2013 WEC date added to the Austin, Texas Circuit of the Americas on September 22nd. The goodbye could also be premature depending on the structure of the 2014 North American Sports Car Championship. It is possible the class rules could extend an olive branch to the high-tech prototype racers.
Audi R8 Grand-Am Car Reloaded for 2013 Campaign
In Grand-Am Rolex Sports Car Series, 2012 marked the debut of a customer team driven effort in the tour’s GT category with the Audi R8 Grand Am racer. Converting the Audi R8 LMS competition car to conform to the Grand-Am class vehicle regulations, a rather toilsome debut at the Rolex 24 Hours of Daytona did provide valuable notes used to improve the R8 Grand Am sports car’s effort continuing through the 2012 season. At the season finale race at Lime Rock Park, the #51 APR Motorsport fielded Audi R8 Grand-Am finished a close second-place in the GT class.
Progress from 2012 is giving optimism that the 2013 Grand-Am Rolex Sports Car Series could result in the Audi R8 being a more consistent force for the GT category. As of late December, the entry list for the 2013 Rolex 24 Hours of Daytona have to Audi customer effort consisting of four cars. APR Motorsport has a two-car team while there will also be single Audi R8 entrants from Rum Bum Racing and Alex Job Racing will compete in the daylong race in late January.
The growing sales of Audi road cars in North America compels the German auto brand to make a memorable impact on the upcoming United States races in 2013. When the auto racing season commences, it will be up to the drivers and crews behind the Audi R18 e-tron quattro as well as the Audi R8 Grand-Am car to make the hours of 2013 count.
Information source: Audi AG, FIA, Grand-Am
Photo source: Audi AG, Grand-Am
Other than “quattro“, an eye-catching badge many Audi buyers relish is “TDI“. A trademark shared across the Volkswagen and Audi cars, the turbocharged diesel engine become a fixture of the German luxury car brand in 1989. Finding the most effective market penetration in European where the high cost of gasoline has led to diesels selling as superiors on sale charts, dedicated Audi buyers in North America have given the TDI engined products a courteous welcome for over 20 years.
Thanks to Volkswagen Group’s immediate push with clean diesel technology that was introduced to production Audis in 2009, the TDI badge has retained a respected presence on the luxury car line (even in the United States). While many of the German luxury car brand’s 2013 model year products have lost their TDI versions, take solace in the knowledge that the 2012 Los Angeles Auto Show presentation for Audi has clean diesel technology preparing to flourish.
Just in time for the 2013 calendar year as well as a future where governments are expecting improved fleet-wide fuel economy and better emissions, Audi has a drastically revised their 3.0 TDI powerplant. A clean diesel powerplant with electronic controls that can make 2,000 decisions per second, the newly developed 3.0 TDI V6 has many notes of optimism for Audi diesel fans. Debuting on the 2013 model year Audi Q7 crossover vehicle that has been for sale since September, the new 3.0 TDI six-cylinder engine boasts a well-rounded improvement on the previous diesel powerplant. Weighing 55 pounds less than its predecessor (also a 3-liter six-cylinder powerplant), Audi’s 3.0 TDI is more bountiful on the power department. Finding an additional 15 horsepower, the 2013 Audi Q7 TDI is on even footing in that department with the Mercedes-Benz ML 350 BlueTEC diesel.
Coaxing added efficiency from their TDI engine design, the additional horsepower of the 3.0 liter turbocharged diesel powerplant is also married with crucial advancements in fuel economy and emissions. Audi’s new generation 3.0 TDI V6 is measured to provide fuel efficiency of 18 miles per gallon city and 28 miles per gallon highway. In combined city/highway driving, an additional three miles per gallon is possible with the 2013 Audi Q7 over the previous year’s model (Recorded by Audi as a 12 percent improvement). Complying with stricter diesel emissions criteria, Audi’s new 3.0 TDI is also slated to emit 30 percent less carbon dioxide than a near equal gasoline engine.
Premiering on the Q7, Audi’s appearance at the Los Angeles Auto Show will unveil A6, A7, A8 and Q5 variants powered by the 3.0 TDI V6 engine for the 2014-model year. The Audi A8 TDI will be the next model due to hit showrooms in spring of 2013. The remaining A6, A7 and Q5 will be added to the North American line-up in the fall of next year. Since the Audi Q7 is Audi’s heaviest production vehicle, better fuel economy will be possible from the assortment of 2014 model year vehicles. For the 2014 Audi A8 sedan, the new 3.0 TDI engine will provide average combined fuel consumption at 25 miles per gallon.
The TDI engine in North American Audi products appears alive and well into the future. Defeating diesel engine stigma in extreme ways with the Audi SQ5 (not currently available in North America), the four-ring emblem is intent to constantly reaffirm their TDI as a piece of machinery that can deliver premium quality performance with remarkable fuel efficiency.
Information and photo source: Audi AG
Propelling the Audi division to new heights of recognition in the luxury car class, the road-going version R8 supercar was just the ingredient needed for the German brand’s ultimate thrust into becoming a global player. After more than a decade where fans of the four-ring badge were begging to see quattro drive and Audi’s technologically driven engineering, the R8 Coupe’s introduction in 2007 was an instant hit. The rollout of the Audi R8 Spyder for 2010 as a 2011 model year only sweetened the decedent taste of the supercar. In truth sharing many components with the Italian-badged Lamborghini Gallardo, the Audi R8’s ability to create a distinct personality for itself has given it a fierce roar in the face of fellow home country rivals Porsche 911 and the Mercedes-Benz SLS AMG. Tweaking their halo car for 2013, the Audi R8 package receives a gentle retuning.
Is it a reinvention of the Audi R8 supercar? No. In fact, the changes to the exterior are largely negligible to the 2012 model. A mild retouch to the front grille offers additional detail to the R8’s air intakes. The one major expression of advancement in 2013 is the range-wide implementation of the all-LED headlamps. The highly responsive lighting is also found towards the rear of the 2013 Audi R8 vehicles. A factory-installed carbon fiber front splitter is optional on the standard 2013 Audi R8 Coupe and Spyder models.
According to Audi announcement for their 2013 models of the R8 V8 versions, the standard wheels will be downgraded to 18-inches from 19 inches equipped on the 2012 car. The 19-inch wheels will be included on the V10 variants of the Audi R8 for 2013. The braking system on the vehicle has been reworked to reduce almost 4.5 pounds without sacrificing stopping performance.
For the performance of movement, the 430-horsepower 4.2 FSI V-8 and the 525-horsepower 5.2 liter V-10 powerplants return to availability in both the Coupe as well as the Spyder models of the Audi R8 for 2013. Trusted in transferring the 430-horsepower through the Audi R8 V8’s quattro all-wheel drive system will be a standard 6-speed manual gearbox. For 2013, a new 7-speed S tronic transmission has been added as optional on the V8 and standard on the V10 models of the Audi R8. Providing an additional gear over the previous S tronic gearbox found in the R8 supercar, the 7-speed allows darts from 0 to 62 miles per hour in just 3.6 seconds with the V10 Coupe.
The biggest addition in 2013 comes as a ‘plus’ to Audi R8 buyers. A 550-horsepower propelled top model, the new Audi R8 V10 plus model is almost the equal of the current R8 GT. In acceleration from 0 to 62 miles per hour, the Audi V10 plus model storms in 3.5 seconds with the 7-speed S tronic transmission. A 6-speed manual is also available with the V10 plus model sacrificing acceleration for a higher top speed of 198 miles per hour. The performance-loaded, 550-horsepower supercar package also includes carbon fiber front splitter, mirrors and for the engine compartment area. A specially tuned suspension system designed to help drivers master the Audi R8 plus while the occupants ride in sport bucket seats. The 2013 Audi R8 plus will only is available as a coupe. Inside, a Carbon Sigma inlays is standard on the Audi R8 plus with personalization options also in reach for owners allowing their supercar to specifically speak to individual tastes.
United States pricing for the 2013 Audi R8 line is yet to be announced.
Information, video and photo source: Audi AG
The ever-expanding range of performance edition Audi models is becoming a tantalizing treat to the European car lovers all over the world. Making use of the ‘S’ and ‘RS’ branding at a heightened frequency to corner the growing high performance models from Mercedes-Benz AMG division as well as BMW’s M line, Audi has been showing exceptional ambition in flourishing the go-fast attitude vehicles wearing the four-ring emblem. Creating coupes, convertibles, sedans and Avant wagons to match performance-seeking tastes, Audi’s latest venture with the S model badge is a departure from the current menu of vehicles.
Popularizing diesel as a performance engine ever since their R10 prototype sports car won the 2006 24 Hours of Le Mans, Audi has been tempted to for a while to bring the technology to the street. Several years ago, much speculation surrounded a TDI version of the Audi R8 supercar but it never materialized. The first S model vehicle to feature one of Audi’s crossover vehicles has the basis for performance enhancements, the SQ5 will be most noteworthy as the premiere of TDI engine technology for this sport application. The Audi SQ5 will be powered by what will be the highest output TDI powerplant to be featured in the car brand‘s street-legal vehicle collection. Generating a forceful 313 horsepower, the Audi SQ5’s six-cylinder 3.0 TDI engine incorporates many touches for optimized diesel performance such as twin turbochargers. Compared to the Porsche Cayenne Diesel built by Audi’s VW Group sister brand, the SQ5 is 63 horsepower more powerful also pushed by 73 additional feet-pounds of torque.
The Audi SQ5’s hood, the 3.0 TDI performance diesel is joined to an 8-speed tiptronic gearbox. Channelled through Audi’s quattro permanent all-wheel drive technology, the SQ5’s true nature comes with impressive acceleration. Launching from 0 to 62 miles per hour in just 5.1 seconds, the diesel-powered Audi SQ5 is a formidable performer against even some performance V-8 crossover vehicles. A top speed of 155 miles per hour is obtainable with the Audi SQ5 crossover. Spinning 245/45 tires, 20-inch and optional 21-inch wheels circulate tied to a sport-tuned suspension system. With the Audi SQ5 quattro providing torque vectoring, the crossover vehicle is additionally controlled through an extra cost Audi select drive system that offers dynamic steering.
With the 313-horsepower 3.0 TDI powerplant mated to quattro drive provides the necessary physical prowess of an Audi S model vehicle, the next area of improvement to the Q5 is making the crossover look aggressive enough to earn a sport moniker. The trademark front Audi grille on the SQ5 is treated with a platinum gray to create the appearance of aluminum. The side mirror covered with aluminum-like detail complements a high gloss package around the windows on the Audi SQ5 crossover giving the vehicle a unique glimmer. Modified bumper covers and a rear spoiler completes the accentuation of the Audi SQ5 to its friskier character.
Playing along the similar styling theme of the exterior, the Audi SQ5 cabin receives attention. Interior paneling of the Audi SQ5 provides the owner with a choice of Carbon Atlas, Piano finish and the new Aluminum/Beaufort wood black trim pieces. Brushed aluminum inlays and the S badge advertising completes an ultra-modern interior appearance. Power adjustable sport seats within a two-tone, leather-upholstered cabin insures comfort for the Audi SQ5’s passenger behind the high-performance diesel engine.
The Audi SQ5 TDI crossover vehicle will be made available in European dealerships by early 2013. There has not been an announcement if the sale of the Audi SQ5 will extend into North America.
Information and photo source: Audi AG
At the 2012 Geneva Motor Show, the European-targeted three-door version of the 2013 Audi A3 encapsulates renewed passion for pushing the boundaries of what can be expected from an entry-level compact.
The 2013 model year A3 is greatly refreshed to reflect Audi’s technology advancement and refined styling DNA. Premiering in Geneva, the 2013 Audi A3 three-door hatchback is immediately eye-catching as a sophisticated yet youthful design. Just slightly longer than the previous European-sold three-door model at 4,237 millimeters (166.81 inches), the 2013 A3 grows outward by 22 millimeters (0.866 inches) bumper cover-to-bumper cover. Despite the longer dimensions, Audi’s “ultra lightweight construction principle” utilizing aluminum and high strength steels present the new Audi A3 weighing 80 kilograms (176.4 pounds) less than its predecessor.
The reshaped front end features more dynamic looking front headlamps housings. Optional bi-xenon headlights also combine LED strips for daytime running lighting. Deep contour lines travel along the hood and side panels of the 2013 Audi A3 relaying a higher sense of detail. At the rear, a three-dimensional contouring and LED taillights anchors the attention of A3 followers. A total of 13 exterior paint colours will be sold with the 2013 Audi A3. Other bodywork enhancements will also be made possible by the S Line styling package.
Chassis of the new Audi A3 receives a suspension system engineered to be responsive and comfortable. An electronic limited-slip differential is included alongside the Audi A3’s electronic stability control program for improved handing and safety while driving. To exploit higher tolerances of the A3’s driving dynamic, an optional sport suspension firmer ride drops the Audi compact by 0.59 inches. A more radical S Line Suspension will also available on the Audi A3. Featuring wheels sizes between 16 and 18 inches, the Audi A3’s stylish rims will ride within low rolling resistance tires that will maximize fuel economy without affecting handling.
Featuring three-power plant option, the 2013 Audi A3 will be sold in Europe with two turbocharged gasoline and one turbodiesel engine choice. The pair of TFSI gasoline engines available on the Audi A3 includes the 1.4 liter, 122-horsepower and the 180-horsepower 1.8 liter. European Audi A3 customers will also have the highly fuel-efficient 2.0 TDI powerplant rated for generating 236 pounds feet of torque. Six-speed manual gearboxes will be matched standard with the 1.4 TFSI and 2.0 TDI engines while a dual-clutch, 7-speed S Tronic is included with the 1.8 liter Audi A3 model. The Audi A3 three-door presented at the 2012 Geneva Motor Show is a front-wheel drive model. A quattro all-wheel drivetrain is a guarantee by Audi for the newest compact car.
Complementing the exterior focus of the 2013 Audi A3, the three-door hatchback’s interior plays particularly well to the premium sport compact theme. The driver of the Audi A3 receives a control panel designed towards enriching a sense of motoring authority when holding the steering wheel. Paddle shifters and multifunctional steering wheel controls are available on the Audi A3. Interior design choices for the 2013 Audi A3 are coupled with two-tone colouring as well as leather/alcantara trim provided as factory add-ons. Accommodating five-passengers with a reasonable 365 liters (12.9 cubic feet) of interior cargo space, the volume of the new Audi A3 three-door expands to 1,100 liters (38.85 cubic feet) when the rear seat is folded down.
Oriented towards to youth market, the 2013 Audi A3 three-door hatchback will be the compact vehicle luring the performance look seeker. The new A3 line-up presented at the 2012 Geneva Motor Show will offer something for every premium entry-level customer.
Information and photo source: Audi AG
Included below in this post is the 2012 Geneva Motor Show unveiling of the Audi A3. Please be aware the interviews are in German.
One negative of entering a new year in the northern hemisphere on Earth is being plunged right into the worst driving weather. Fortunately, with each passing day, the horizon of spring grows closer eventually allowing the icy, snow-covered roads to clear. Just in time to exploit the bare pavement surfaces in 2012, Audi has prepared their latest, refreshed high-performance street machines. Premiering their new S Line S6, S7 and S8 models at the past Frankfurt Motor Show for public release later this year, 2012 welcomes the infectiously dashing Audi RS5. Both a personal luxury coupe and a high-performance car, the Audi RS5 is reborn this spring.
Featuring Audi’s new fleet-side exterior design DNA, the 2013 model year RS5 is furiously serious about its intent to face off against the Mercedes-Benz C63 AMG coupe. Still making a firm statement for Audi’s modern luxury, the new affirmative angles of the sport coupe insures the vehicle will be an unmistakable speed demon (at the appropriate obeying the rules of the road). The refreshed Xenon plus headlamps featuring a strip of LED daytime running lights reins forward the Audi RS5 appearance. An optional Carbon design package can upgrade the RS5 sport coupe outer look and engine compartment.
Interior of the Audi RS5 continues to project the blend of performance/luxury grace the ‘RS’ badge has grown accustomed to providing to enthusiasts. The use of leather and Alcantara fills for the two-door’s cabin of the Audi RS5. Driver and front passengers sit in climate-controlled sport seats overlooking the best view of the yet-to-be conquered road. The Audi MMI navigation and entertainment system can be added as an option.
At the center of a largely stylistic revision for the 2013 model year, the Audi RS5’s naturally aspirated, direct-injected FSI 4.2 liter V-8 engine returns with all 450 horsepower. Accelerating from 0 to 62 miles per hour in a stout 4.6 seconds, top speed of the 2013 Audi RS5 can crest at just under 174 miles per hour when the electronic limiter is removed from the FSI 4.2 liter powerplant.
Moving with the 7-speed S Tronic transmission, drivers transitioning from the past Audi RS5 to the 2013 model will have one mechanical change coming from a new center differential. A crown-gear set-up engineered to work in conjunction with the quattro driver coupe’s electronic torque vectoring, Audi’s use of the self-locking differential provides the RS5 improved traction.
Audi’s recognition for the importance of North American auto sales has caused the luxury vehicle brand to relent to consumer pressures in bringing many products indigenous to Europe stateside. Kicked off with sale of the 360-horsepower TT-RS sports car, Audi has continued to reward their growing United States fan base with cars like the Audi R8 GT and most recently the A4-based Audi Allroad.
With American buyers excepting the redesigned Audi A5/S5 expected soon, it’s only be a matter of time until select North American motorists can realize the sensation of the quattro-driven RS5 sport coupe.
Information and photo source: Audi AG
Drawing inspiration on the recent vampire television and movie craze, the latest 60-second Audi Super Bowl commercial features the brand’s newest S7 Sportback. Though the ad features an exclusive cast of vampires, these Audi luxury car TV spot have not be the blood-like elixir fans of the myriad of romantic drama-based vampire flicks will enjoy.
Capturing the modern vampire depiction as young and stylish rather than the legendary Dracula, this latest Super Bowl advertisement has the popular nocturnal creatures partying in the woods around a bonfire. As the crowd of vampires celebrate in the darkness, one of their comrades was rushing to the party in the five-door coupe. Showing up with the vampire’s equivalent of a keg of beer (a cooler of blood), the 2013 Audi S7 Sportback illuminates the night with its available LED headlamps. Serving as one of the more recognizable features obtainable on Audi vehicles, the LED headlights are not only four times more efficient than convention halogen light but project a much higher intensity of white light. As the vampire drives his S7 Sportback to the ‘blood-sucker’s’ social gathering, the pure white light energy from the Audi S7 Sportback (an innovation that helped Audi win the 2010 and 2011 Le Mans 24-Hour race) resulted in a side-effect from the partying clan. Once arriving at his destination, the vampire driving his Audi S7 Sportback unknowingly brought a plague to forest. The bright light of the S7 Sportback’s LED headlamps destroyed almost every vampire around the bonfire.
The 2012 commercial isn’t the not time Audi has attempted to poke fun at pop culture signatures. In 2009, the automaker make light of the culture trend that made words like “Going Green: and “Carbon Footprint” a nemesis to many automobile fans.
In the commercial that ran during Super Bowl 44, Audi rose against a fictional force of near draconian environmentalist. The advertisement depicted an environmentally friendly world radically enforced by a large and forceful squad called the “Green Police”. To the musical background of a rerecorded version of the Cheap Trick classic “Dream Police”, the Green Police aggressively carried out arrests of people deemed to be making decisions harmful to the environment. At the end of the 2010 Super Bowl commercial, a Green Police member at a highway checkpoint observed the German luxury brand’s newest Audi A3 TDI Clean Diesel. Satisfied with the clean diesel powerplant, the Audi A3 TDI was allowed to proceed.
The 2012 Super Bowl advertisement is the 5th year that Audi has provided a car commercial during the most-watched annual sporting event on television. Since launching this promotion during an American football broadcast, their objective has always been to break into the lucrative United States premium car market. Achieving record sales in 2011, Audi has shown a winning ability to score touchdowns in the marketplace.
Information and photo source: Audi USA