Month: March 2014

New Look Audi Prototype Takes to the Streets of Le Mans

  In less than three months, the 24 Hours of Le Mans should be an event providing the best fight in the prototype class in years. Provided through the 2014 FIA World Endurance Championship, the Le Mans race is also the pinnacle for which all teams want to win. The re-entry of Porsche’s new 919 Hybrid, Toyota’s improving program involves a refined TS040 Hybrid race car and, of course, there is Audi Sport Team Joest effort seeking to defend their domination of the top-tier LMP1 group. Ahead of practice and competition on the Circuit de la Sarthe, the 2014 Audi...

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Third-Generation Audi TT Makes Global Premiere in Geneva

  Before the R8 supercar became the darling of Audi performance and passion-filled motoring, the TT stood as the driver-centric vehicle in the German luxury brand’s line-up. First offered as a roadster in 1998 with a hardtop coupe coming later, the Audi TT presented the design, performance and equipment to be a fun-loving beast on the road exhibiting the sharpest measure of quattro all-wheel drive. While the car’s eye-catching design and ample performance has remained, there has recently been a long wait for Audi’s response to improving on what has been the winning formula known as the TT sports car. Teasing a view of the new TT’s interior at the 2014 Consumer Electronics Show among their showcase at the exhibition earlier this year, Audi has removed the covers off the entire vehicle for the 2014 Geneva Motor Show. Premiering as the third-generation Audi TT to the world, the Geneva introduction of the new vehicle is realized as a stouter performer and a beacon for Audi’s innovative technology. As is the case of iconic automobiles such as the Porsche 911 and Ford Mustang, the Audi TT must have presented a touchy situation for car designers. With the traditional TT look being so acclaimed, any attempts to modify the appearance had to be performed for a greater good. In addition, too much change would alienate the crowd who had adored the...

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