Month: November 2013

Potential Circuit Breaker: Audi is Entering Formula E

One reason gasoline engines have been able to evolve into an efficient, well-understood choice for a common automobile driver is participation in motorsports. As we are recognizing a new future for cars with electric power, an ambitious plan to showcase the performance of near-zero emissions motoring is set to become reality. An all-electric racing, the Formula E series will be inaugurated on September 20th of 2014 as one of the first professional forms of motorsports of its kind. An open wheel race car design similar to the vehicles in Formula 1 or IndyCar Series, the open class setup of Formula E provides any willing company an opportunity to innovate near-zero emissions performance. With almost every major automaker trying to prove the merits of their electrified drivetrain development, Formula E could be the first application of the old “Race on Sunday, sell on Monday” adage for electric cars. Having fielded a hybrid diesel/electric prototype sports car for victorious outings at Le Mans, Audi has thrown its hat into the ring for the new world auto racing class. Providing a rendering of a vehicle‘s livery, Audi will be led into the Formula E series by ABT Sportsline starting in 2014. Though a private entity, ABT Sportsline’s has a long-running relationship with modifying Audi and Volkswagen Group vehicles to be greater performers. ABT Sportsline and Audi already have an established partnership in motorsports...

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Audi’s Delivers Virtual Role in Ender’s Game Movie

  This weekend, Audi has taken another step in establishing the four-ring badge as an immortal entity. In the past several years, Audi has realized what great power rests in defining their vehicles in the future. Audi is considered one of the lead developers in autonomous vehicle technology with the conception of Piloted Driving systems. Besides car technology, Audi has also infused their presence into several futuristic movies. Successfully adapting itself into the world of 2035 with product placement in the Will Smith movie I, Robot, Audi‘s custom made film car, the RSQ, gained some valuable screen time. With the...

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