The Car that Rebuilt Audi

Riding in such unity, the four-rings representing the Audi brand has never been more collected and determined in the premium vehicle marketplace. Audi car sales shot up considerably in 2010 with 1,092,400 vehicles sold worldwide (a 15 percent increase over the previous year). Last year for the first time, Audi surpassed the 100,000 vehicle sold mark in the United States signifying a refreshing global acceptance that is also quickly gripping China. A brand existing on the image of cars that balances performance and luxury, high-tech drivetrains employing gasoline direct injection and quattro all-wheel drive have made the car producer a staple. Looking back just over 45 years, before the aluminum construction and quattro, the Audi fought to start this modern journey. Though the Audi automaker was established in 1909, most of its significant pre-world war two success occurred when the corporation became part of the Auto Union in the 1930s. Attached to evolutionary front-wheel drive cars between 1933 and 1940, the Audi name would go dormant during and well after the Second World War. Through the 1950s, Auto Union (owned at the time by Daimler-Benz) was struggling for survival as the company struggled to maintain profitably selling vehicles under the DKW name. DKW automobiles were far from stellar performers powered by antiquated two-stroke engines. In 1964, a monumental change came as German rival Volkswagen bought into the Auto Union...

Read More