During the 2013 Super Bowl, Audi’s “Prom” commercial attracted a lot of buzz. Some groups believed the nature of the boy kissing the prom queen was more sexual assault rather than a daring moment. Giving some context to the ad for the Audi S6 sedan, we have no idea if there was some form of relationship or friendship between the couple. Aside from the content of the Super Bowl commercial, the Audi spot was highlighted by its use of crowdsourcing. A process where a brand or company allows audiences to dictate a product, crowdsourcing will determine... [Read more]

  Despite six years virtually unchanged, the Audi R8 supercar’s unaltered appearance continues dazzle. Whether in motion or at a standstill, the sculpted lines of the R8 have stood the test of time. When modernizing their supercar for the 2014 model year there was little sense for Audi to drastically change a cutting-edge vehicle. Still an image of the vehicle many in the sports car community have grown to Love, the 2014 Audi R8 Coupe and Spyder officially went on sale April 11th improving on their winning formula. Individuals with a minimum of $114,900... [Read more]

With an Audi vehicle selling every 22 seconds, the popularity of the four-ring badge has placed greater emphasis into making the right decisions for the German luxury brand’s future. A month ago, Chairman of the Board of Management of Audi AG Rupert Stadler presented an explicit presentation on the state of the German luxury car brand. As Audi utilizes new technologies and ideas, upcoming production models could be shaped with radical concepts. Rupert Stadler spoke proudly of the success of Audi as well as affiliate brands Lamborghini and motorcycle maker... [Read more]

The luxury car ownership lifestyle should not simply be time spent with a fancy vehicle. Every premium car brand has taken serious measures to create a specific identity to their customer’s automotive culture. One-make auto racing series and experiences such as the Ferrari Challenge series has proven popular. Growth as a global luxury car player has meant Audi places deeper focus on emerging markets such as India and China. For the potential vehicle buyers in those countries, the opportunity to present the luxury car world could present an even grander reality.... [Read more]

  Since the start of 2013, American Audi enthusiasts have been receiving an array of new vehicles. A 354-horsepower Audi SQ5 and the Audi RS7 Sportback delivering a mammoth 560 horsepower have stood out on the 2013 auto show circuit. Arrival of the Audi Q3 in North America is imminent as is a refreshed version of the A3 Sportback. Though the Audi A3 Sportback serves comfortably as a premium, athletic urban vehicle since 2006, the United States luxury car marketplace changed a lot over this time. Compact luxury cars, once existed as a niche segment, is now... [Read more]

  For a company associated heavily with aluminum construction, why does Audi involve themselves with iron? Part of the first two Iron Man films adapted from the Marvel comic book franchise, the premium car company happily lent its trendy products. Making several cameo appearances, Audi vehicles contributed to the style of the movies (note Iron Man’s eyes when looking at the headlamps of an Audi car). Robert Downey Jr’s character Tony Stark drove a coupe as well as the Spyder variant of the Audi R8 in Iron Man and Iron Man 2. The Audi A8 sedan and Q7... [Read more]

Last year, the DTM Series premiered a trio of new vehicles constructed to a brand-new set of specifications. Designed to create better, more affordable competition in the popular German-based motorsport championship, the 2012 christening of the BMW M3, Mercedes-Benz C-Class Coupe and the Audi A5 DTM car was a mission accomplished with five drivers winning events during the 10-race regular series. The Audi A5 captured two of those wins in the 2012 DTM Series; both with Italian driver Edoardo Mortara at the wheel. Mortara victories were the only Audi triumphs at... [Read more]

  Bidding goodbye to an outstanding 2012 calendar year that saw an 11.7 percent global sales climb that amounted to roughly 1,455,100 vehicles, Audi enters 2013 in a position where even greater opportunity exists. Creating a product line-up that has nailed the current marketplace looking for modern, premium vehicles that marries old-school luxury comfort with innovative technology, the German auto brand’s most iconic feature celebrates an impressive milestone continuing to speak to Audi’s success. After 33 years, the five-millionth version of Audi’s... [Read more]

If Audi has taught observers and fans one thing when comes to their approach in motorsports, know that the company is never keen about long waits for success. Last year, Audi made its debut in the Grand-Am Rolex Sports Car Series’ GT category with two customer-fielded R8 supercars. Recording an overall finishing position of 44th and 45th in the 2012 Rolex 24 at Daytona, the debut of the Audi R8 Grand-Am race machine was nowhere near the competition level spectators were used to seeing from the German brand’s sports car effort. One year later, the Audi... [Read more]

  Introduced in 2011, the A7 Sportback immediately presented a unique attitude for Audi. A German luxury car manicured using the athletic yet aerodynamic proportions of a sports car, the five-door product proved popular. Aside from the North American version of the Audi SQ5 crossover presented in Detroit, the 2013 North American International Auto Show played host to the world debut of the next step up for the premium five-door. Attracting great buzz, the 2014 Audi RS7 Sportback met the media and prepares to be greeted by car-loving crowds ahead of its retail... [Read more]