Since the start of 2013, American Audi enthusiasts have been receiving an array of new vehicles. A 354-horsepower Audi SQ5 and the Audi RS7 Sportback delivering a mammoth 560 horsepower have stood out on the 2013 auto show circuit. Arrival of the Audi Q3 in North America is imminent as is a refreshed version of the A3 Sportback. Though the Audi A3 Sportback serves comfortably as a premium, athletic urban vehicle since 2006, the United States luxury car marketplace changed a lot over this time. Compact luxury cars, once existed as a niche segment, is now... [Read more]

  For a company associated heavily with aluminum construction, why does Audi involve themselves with iron? Part of the first two Iron Man films adapted from the Marvel comic book franchise, the premium car company happily lent its trendy products. Making several cameo appearances, Audi vehicles contributed to the style of the movies (note Iron Man’s eyes when looking at the headlamps of an Audi car). Robert Downey Jr’s character Tony Stark drove a coupe as well as the Spyder variant of the Audi R8 in Iron Man and Iron Man 2. The Audi A8 sedan and Q7... [Read more]

Last year, the DTM Series premiered a trio of new vehicles constructed to a brand-new set of specifications. Designed to create better, more affordable competition in the popular German-based motorsport championship, the 2012 christening of the BMW M3, Mercedes-Benz C-Class Coupe and the Audi A5 DTM car was a mission accomplished with five drivers winning events during the 10-race regular series. The Audi A5 captured two of those wins in the 2012 DTM Series; both with Italian driver Edoardo Mortara at the wheel. Mortara victories were the only Audi triumphs at... [Read more]

  Bidding goodbye to an outstanding 2012 calendar year that saw an 11.7 percent global sales climb that amounted to roughly 1,455,100 vehicles, Audi enters 2013 in a position where even greater opportunity exists. Creating a product line-up that has nailed the current marketplace looking for modern, premium vehicles that marries old-school luxury comfort with innovative technology, the German auto brand’s most iconic feature celebrates an impressive milestone continuing to speak to Audi’s success. After 33 years, the five-millionth version of Audi’s... [Read more]

If Audi has taught observers and fans one thing when comes to their approach in motorsports, know that the company is never keen about long waits for success. Last year, Audi made its debut in the Grand-Am Rolex Sports Car Series’ GT category with two customer-fielded R8 supercars. Recording an overall finishing position of 44th and 45th in the 2012 Rolex 24 at Daytona, the debut of the Audi R8 Grand-Am race machine was nowhere near the competition level spectators were used to seeing from the German brand’s sports car effort. One year later, the Audi... [Read more]

  Introduced in 2011, the A7 Sportback immediately presented a unique attitude for Audi. A German luxury car manicured using the athletic yet aerodynamic proportions of a sports car, the five-door product proved popular. Aside from the North American version of the Audi SQ5 crossover presented in Detroit, the 2013 North American International Auto Show played host to the world debut of the next step up for the premium five-door. Attracting great buzz, the 2014 Audi RS7 Sportback met the media and prepares to be greeted by car-loving crowds ahead of its retail... [Read more]

  As 2013 is still in its infancy, Audi has been moving with the momentum of being shot out of a cannon. Firming up their 2013 auto racing plans in December, the month of January has been like a second Christmas for Audi fans. Two world premieres are set for the 2013 North American International Auto Show (the already-announced Audi SQ5 and another product yet released), the 2013 International Consumer Electronics Show in Las Vegas was a bustling scene for the four-ring auto brand. Kicking off Monday ahead of CES with the announcement that their Audi TTS... [Read more]

While those vehicles often receive credit for serving the interests of performance or utility, one vehicle being added to European roadways has been a fusion of qualities. Audi’s first production crossover to be decked out with S treatment, the SQ5 crossover was also the first vehicle of the brand to incorporate a TDI engine in their sport trim. With Audi performance models always desired in the United States marketplace, the buzz surrounding the 313-horsepower SQ5 was more vociferous as ever. Despite the fact Audi’s TDI engines has existed as a major advocate... [Read more]

  It used to a major event in a teenager’s life when they earned their right to drive an automobile on public roads. Though the far-reaching capacity of mobile computer technology for items such as smartphones and tablets have contributed to the open road being less sought-after of today’s youth, it appears soon the an Audi vehicle will decide it can drive itself taking you along as a passenger. In a recent announcement delivered as part of a presentation at the 2013 Consumer Electronic Show (CES) in Las Vegas, a unique Audi configured with sensors and... [Read more]

A new car is only new once. The old adage that a car loses ten percent of its value once it leaves the lot is very close to reality. Purchasing the latest 2013 model vehicles, it seems that any car buyer should brace themselves to take a loss with every passing mile. However, as much as some of us attempt to believe that automobile ownership is not emotional, it definitely is emotional. Particularly a case with some Audi owners who have fallen in love with their German engineered machine, we’ll enjoy our quattro all-wheel drive or TDI engines as long as possible.... [Read more]