As an evolving luxury car company, Audi has largely defined itself through modern technology. With exception to brief mention of the Auto Union era, the most historically recognized Audi vehicles are the Ur-quattro sports car. The first of a line of what is now over five million quattro all-wheel drive vehicles sold by Audi, the Ur-Quattro’s characteristics earned instant worldwide recognition for the German auto brand. Three years after the first Audi Ur-quattro was introduced, an upgraded variant was shown at the 1983 Frankfurt Motor Show. Classified as the... [Read more]

  This past weekend, the crown jewel of Audi’s 2013 racing season was campaigned. Making history last year as the first hybrid race car to win the 24-hour race, the Audi R18 e-tron quattro defended its accomplishment for a second-straight year at the Circuit de la Sarthe. Completing 348 laps worth 4742.89 kilometers around the 4.273-kilometer road course, Tom Kristensen, Allan McNish and Loïc Duval combined efforts to bring the #2 Audi prototype to a 12th win since the 2000 Le Mans race. As a team, Audi Sport Team Joest R18 e-tron quattro race machines... [Read more]

Details and pricing are finally announced on Audi’s first-ever S version of a Q model – the SQ5. Why should we be excited about this? Because it’s a freaking S version of a Q model! We’ll start with what we obviously care about the most: Performance The standard Q5 comes with a weakling 211 hp, 2.0-liter four-banger, or a more potent 274 hp, 3.0-liter powerplant for a 0-60 mph time of 6.0 and 7.0 seconds, respectively. If you decide to go the economical route and get the Q5 Hybrid, your 245 hp 2.0-liter will bag you 0-60 in 6.8 seconds. The... [Read more]

With a name that sounds like they make more adult films than cars, you’d expect a car from XXX Performance to be pretty wild. And to say the least, the Audi R8 V10 they’ve modified to their own needs looks the part. The Looks Not everyone’s going to go crazy over the looks of this thing – but you can’t please everyone. They’ve given the R8 V10 an almost entirely new body, as you can see, with their aggressive GT-X650 wide-body kit, then wrapped it in blue CFC chrome and fake carbon fiber accents. They’ve also added... [Read more]

In previous postings, the presence of Audi product placement in the recently released Iron Man 3 movie has been spotlighted. The involvement of Audi in the Marvel Comics based blockbuster was heavily publicized and (to a degree) blatant. Drawing a North American audiences to fork out 175.3 million dollars during the opening weekend, the success of Iron Man 3 and several related media appearances have placed vehicles like the Audi S7 Sportback as well as the R8 e-tron in view of maximum eyeballs. In contrast to the on-screen promotion of Iron Man 3 where Audis... [Read more]

  For a premium car company, Audi has devoted much attention to proving the practical side of their vehicles. From the Audi Ur-Quattro rally that dominated world rally during the 1980s to the technology-laden R18 e-tron quattro currently rolling to victory in sports car’s World Endurance Championship, Audi has demonstrated the extremes of quattro all-wheel drive and TDI diesel engines. However, like other automotive brands, Audi vehicles have enjoyed time to bask in the limelight of showbiz. This week, the highly anticipated North American release of Iron... [Read more]

  During the 2013 Super Bowl, Audi’s “Prom” commercial attracted a lot of buzz. Some groups believed the nature of the boy kissing the prom queen was more sexual assault rather than a daring moment. Giving some context to the ad for the Audi S6 sedan, we have no idea if there was some form of relationship or friendship between the couple. Aside from the content of the Super Bowl commercial, the Audi spot was highlighted by its use of crowdsourcing. A process where a brand or company allows audiences to dictate a product, crowdsourcing will determine... [Read more]

  Despite six years virtually unchanged, the Audi R8 supercar’s unaltered appearance continues dazzle. Whether in motion or at a standstill, the sculpted lines of the R8 have stood the test of time. When modernizing their supercar for the 2014 model year there was little sense for Audi to drastically change a cutting-edge vehicle. Still an image of the vehicle many in the sports car community have grown to Love, the 2014 Audi R8 Coupe and Spyder officially went on sale April 11th improving on their winning formula. Individuals with a minimum of $114,900... [Read more]

With an Audi vehicle selling every 22 seconds, the popularity of the four-ring badge has placed greater emphasis into making the right decisions for the German luxury brand’s future. A month ago, Chairman of the Board of Management of Audi AG Rupert Stadler presented an explicit presentation on the state of the German luxury car brand. As Audi utilizes new technologies and ideas, upcoming production models could be shaped with radical concepts. Rupert Stadler spoke proudly of the success of Audi as well as affiliate brands Lamborghini and motorcycle maker... [Read more]

The luxury car ownership lifestyle should not simply be time spent with a fancy vehicle. Every premium car brand has taken serious measures to create a specific identity to their customer’s automotive culture. One-make auto racing series and experiences such as the Ferrari Challenge series has proven popular. Growth as a global luxury car player has meant Audi places deeper focus on emerging markets such as India and China. For the potential vehicle buyers in those countries, the opportunity to present the luxury car world could present an even grander reality.... [Read more]