Winning six of the eight races on the 2013 schedule for the FIA World Endurance Championship, it would be easy to assume the Audi R18 e-tron quattro fielded by Audi Sport Team Joest was a dominant car in the LMP1 category. What does the LMP1 manufacturers’ championship winning mean to Audi? It is time for the German car brand to completely reengineer their race car. With the Toyota TS030 Hybrid proving to be a strong competitor and Porsche’s entrance to the LMP1 category on-course for next year, Audi simply cannot rest on their laurels. Keeping the... [Read more]

  The merger of the American Le Mans Series and the Grand Am Rolex Sports Car Series is certain to increase the overall profile of sports car racing in the United States. Closing in on the 2014 season opener at Daytona, the Tudor United SportsCar Championship is rapidly formulating for its first championship tour. A preliminary list has already been revealing a four-class series. The Ford EcoBoost/Riley, Mazda diesel and the Aston Martin V12 Vantage race cars are among 69 potential overall entries for the 24-hour race in Florida this upcoming year. The... [Read more]

  Detroit is slowly becoming a second home to the quattro. At last year’s North American International Auto Show, Audi unveiled the hyper-powered RS7 Sportback and a gasoline version of the SQ5 to the world. A stylish, all-wheel driveline of vehicles appearing during winter (who in Detroit wouldn’t go gaga over an Audi?). In preparations for the upcoming 2014 show in the Motor City, Audi has now presented some renderings of a crossover-style show vehicle. A creation lacking a name at this time, the Audi concept vehicle will introduces itself as a two-door... [Read more]

One reason gasoline engines have been able to evolve into an efficient, well-understood choice for a common automobile driver is participation in motorsports. As we are recognizing a new future for cars with electric power, an ambitious plan to showcase the performance of near-zero emissions motoring is set to become reality. An all-electric racing, the Formula E series will be inaugurated on September 20th of 2014 as one of the first professional forms of motorsports of its kind. An open wheel race car design similar to the vehicles in Formula 1 or IndyCar... [Read more]

  This weekend, Audi has taken another step in establishing the four-ring badge as an immortal entity. In the past several years, Audi has realized what great power rests in defining their vehicles in the future. Audi is considered one of the lead developers in autonomous vehicle technology with the conception of Piloted Driving systems. Besides car technology, Audi has also infused their presence into several futuristic movies. Successfully adapting itself into the world of 2035 with product placement in the Will Smith movie I, Robot, Audi‘s custom... [Read more]

As an evolving luxury car company, Audi has largely defined itself through modern technology. With exception to brief mention of the Auto Union era, the most historically recognized Audi vehicles are the Ur-quattro sports car. The first of a line of what is now over five million quattro all-wheel drive vehicles sold by Audi, the Ur-Quattro’s characteristics earned instant worldwide recognition for the German auto brand. Three years after the first Audi Ur-quattro was introduced, an upgraded variant was shown at the 1983 Frankfurt Motor Show. Classified as the... [Read more]

  This past weekend, the crown jewel of Audi’s 2013 racing season was campaigned. Making history last year as the first hybrid race car to win the 24-hour race, the Audi R18 e-tron quattro defended its accomplishment for a second-straight year at the Circuit de la Sarthe. Completing 348 laps worth 4742.89 kilometers around the 4.273-kilometer road course, Tom Kristensen, Allan McNish and Loïc Duval combined efforts to bring the #2 Audi prototype to a 12th win since the 2000 Le Mans race. As a team, Audi Sport Team Joest R18 e-tron quattro race machines... [Read more]

Details and pricing are finally announced on Audi’s first-ever S version of a Q model – the SQ5. Why should we be excited about this? Because it’s a freaking S version of a Q model! We’ll start with what we obviously care about the most: Performance The standard Q5 comes with a weakling 211 hp, 2.0-liter four-banger, or a more potent 274 hp, 3.0-liter powerplant for a 0-60 mph time of 6.0 and 7.0 seconds, respectively. If you decide to go the economical route and get the Q5 Hybrid, your 245 hp 2.0-liter will bag you 0-60 in 6.8 seconds. The... [Read more]

With a name that sounds like they make more adult films than cars, you’d expect a car from XXX Performance to be pretty wild. And to say the least, the Audi R8 V10 they’ve modified to their own needs looks the part. The Looks Not everyone’s going to go crazy over the looks of this thing – but you can’t please everyone. They’ve given the R8 V10 an almost entirely new body, as you can see, with their aggressive GT-X650 wide-body kit, then wrapped it in blue CFC chrome and fake carbon fiber accents. They’ve also added... [Read more]

In previous postings, the presence of Audi product placement in the recently released Iron Man 3 movie has been spotlighted. The involvement of Audi in the Marvel Comics based blockbuster was heavily publicized and (to a degree) blatant. Drawing a North American audiences to fork out 175.3 million dollars during the opening weekend, the success of Iron Man 3 and several related media appearances have placed vehicles like the Audi S7 Sportback as well as the R8 e-tron in view of maximum eyeballs. In contrast to the on-screen promotion of Iron Man 3 where Audis... [Read more]