In less than three months, the 24 Hours of Le Mans should be an event providing the best fight in the prototype class in years. Provided through the 2014 FIA World Endurance Championship, the Le Mans race is also the pinnacle for which all teams want to win. The re-entry of Porsche’s new 919 Hybrid, Toyota’s improving program involves a refined TS040 Hybrid race car and, of course, there is Audi Sport Team Joest effort seeking to defend their domination of the top-tier LMP1 group. Ahead of practice and competition on the Circuit de la Sarthe, the... [Read more]

  Before the R8 supercar became the darling of Audi performance and passion-filled motoring, the TT stood as the driver-centric vehicle in the German luxury brand’s line-up. First offered as a roadster in 1998 with a hardtop coupe coming later, the Audi TT presented the design, performance and equipment to be a fun-loving beast on the road exhibiting the sharpest measure of quattro all-wheel drive. While the car’s eye-catching design and ample performance has remained, there has recently been a long wait for Audi’s response to improving on what has... [Read more]

  Once again, German luxury brand Audi has shelled out some serious Euros for a spot during the biggest annual television spectacle of the year; the Super Bowl. Introducing special, all-new television ads for ‘The Big Game‘, storylines in previous Audi Super Bowl commercials have involved partying vampires and memorable prom nights. The 2014 Audi commercial will promote the 2015 A3 compact by taking a bite out of the notion buyers of premium vehicles need to accept compromise. For 2014, the Audi Super Bowl spot starts with the contemplation of whether... [Read more]

If you are an Audi fan planning to attend the 2014 North American International Auto Show opening this Saturday, the German luxury car brand has brought an assorted selection of delights to express their growing faithful. For buyers searching for a new Audi purchase, an all-new Audi A8 and the long-awaited Q3 crossover are production vehicle premieres for United States audiences. For fans of the four rings wanting a little more whimsy, the Audi display will also offer a sight for satisfaction. What first appeared as a rendering of a multi-purpose two-door has materialized... [Read more]

As cars have grown increasingly more connected in this world over the past few years, the Consumer Electronic Show (CES) in Las Vegas has risen in clout. Even as the North American International Auto Show is set to occur the following week, auto companies are coming to the 2014 CES in droves ready to showcase their latest technological innovations. Making a splash last year with their autonomous driving concepts, Audi returns to the CES with even greater anticipation. Audi’s presence at the 2014 CES in Las Vegas starts the auto company’s Board of Management... [Read more]

  Winning six of the eight races on the 2013 schedule for the FIA World Endurance Championship, it would be easy to assume the Audi R18 e-tron quattro fielded by Audi Sport Team Joest was a dominant car in the LMP1 category. What does the LMP1 manufacturers’ championship winning mean to Audi? It is time for the German car brand to completely reengineer their race car. With the Toyota TS030 Hybrid proving to be a strong competitor and Porsche’s entrance to the LMP1 category on-course for next year, Audi simply cannot rest on their laurels. Keeping the... [Read more]

  The merger of the American Le Mans Series and the Grand Am Rolex Sports Car Series is certain to increase the overall profile of sports car racing in the United States. Closing in on the 2014 season opener at Daytona, the Tudor United SportsCar Championship is rapidly formulating for its first championship tour. A preliminary list has already been revealing a four-class series. The Ford EcoBoost/Riley, Mazda diesel and the Aston Martin V12 Vantage race cars are among 69 potential overall entries for the 24-hour race in Florida this upcoming year. The... [Read more]

  Detroit is slowly becoming a second home to the quattro. At last year’s North American International Auto Show, Audi unveiled the hyper-powered RS7 Sportback and a gasoline version of the SQ5 to the world. A stylish, all-wheel driveline of vehicles appearing during winter (who in Detroit wouldn’t go gaga over an Audi?). In preparations for the upcoming 2014 show in the Motor City, Audi has now presented some renderings of a crossover-style show vehicle. A creation lacking a name at this time, the Audi concept vehicle will introduces itself as a two-door... [Read more]

One reason gasoline engines have been able to evolve into an efficient, well-understood choice for a common automobile driver is participation in motorsports. As we are recognizing a new future for cars with electric power, an ambitious plan to showcase the performance of near-zero emissions motoring is set to become reality. An all-electric racing, the Formula E series will be inaugurated on September 20th of 2014 as one of the first professional forms of motorsports of its kind. An open wheel race car design similar to the vehicles in Formula 1 or IndyCar... [Read more]

  This weekend, Audi has taken another step in establishing the four-ring badge as an immortal entity. In the past several years, Audi has realized what great power rests in defining their vehicles in the future. Audi is considered one of the lead developers in autonomous vehicle technology with the conception of Piloted Driving systems. Besides car technology, Audi has also infused their presence into several futuristic movies. Successfully adapting itself into the world of 2035 with product placement in the Will Smith movie I, Robot, Audi‘s custom... [Read more]