Audi. The name says it all. The car brand that is renowned for sporty and powerful luxury cars may be getting a new overhaul. On November 19, 2014 at the Los Angeles Auto Show, Audi will present the first concept vehicle of Marc Lichte, newly appointed Head of Audi Design. Mr. Lichte and Professor Dr. Ulrich Hackenberg are set to unveil the proclaimed “most revolutionary concept car” Audi has ever produced. With it’s sleek curves and well-integrated technological advances, Audi has built a reputation for being at the forefront of automotive... [Read more]

  Sparing you the suspense of reading the entire article to find out the outcome of the 2014 24 Hours of Le Mans, the race was once more another highpoint to the legacy of Audi’s prototype sports car racing program. Taking first place as well as second place on the overall leaderboard after a day of racing, the Audi R18 e-tron Quattro LMP1 race cars retook the position of triumph. For 2014, the winning Audi Sport Team Joest line-up consisted of Marcel Fässler, André Lotterer and Benoît Tréluyer. Unlike past years where near-perfect Audi Sport Team... [Read more]

Noting this website could be a bit biased towards the products branded with the four-ring badge, few can argue Audi has been making one winning move after another. Product after product introduced by Audi has been well-received by the press and, most importantly, by a growing customer base. With a long-running history for combining engineering and design in an unconventional fashion, the unique character that beckons through Audi is now popular among a mainstream luxury crowd. In 2011, Audi pressed the limits of their sport and modern luxury fusion to boundaries... [Read more]

  If you were buying a new vehicle, how important is the results from popular crash test assessments? Keeping in mind that every vehicle made by a major automaker in most developed countries are required to adhere to a set of basic safety standards, many of us want to purchase the safest vehicle possible. Inundated by phases such as “Five-Star Rated” and “Top Safety Pick”, car advertisements know what it takes to draw in the safety conscious. Audi is one of many brands that proudly tout its achievements in safety. Both the 2014 Audi A4 and A6 boasts... [Read more]

    The crossover vehicle has presented many automakers an opportunity to explore different dimension of design. While some crossover designs seek optimal practicality, others re-imagine luxury in the larger interior confides. In the most radical form, the styling theme of crossover vehicles has consisted of threading sportiness into designs. The BMW X6, Acura ZDX and the Porsche Cayenne are a few production crossovers that have attempted to find a perfect marriage of performance car appearance with the proportions of a taller, utilitarian shape. At... [Read more]

In less than three months, the 24 Hours of Le Mans should be an event providing the best fight in the prototype class in years. Provided through the 2014 FIA World Endurance Championship, the Le Mans race is also the pinnacle for which all teams want to win. The re-entry of Porsche’s new 919 Hybrid, Toyota’s improving program involves a refined TS040 Hybrid race car and, of course, there is Audi Sport Team Joest effort seeking to defend their domination of the top-tier LMP1 group. Ahead of practice and competition on the Circuit de la Sarthe, the... [Read more]

  Before the R8 supercar became the darling of Audi performance and passion-filled motoring, the TT stood as the driver-centric vehicle in the German luxury brand’s line-up. First offered as a roadster in 1998 with a hardtop coupe coming later, the Audi TT presented the design, performance and equipment to be a fun-loving beast on the road exhibiting the sharpest measure of quattro all-wheel drive. While the car’s eye-catching design and ample performance has remained, there has recently been a long wait for Audi’s response to improving on what has... [Read more]

  Once again, German luxury brand Audi has shelled out some serious Euros for a spot during the biggest annual television spectacle of the year; the Super Bowl. Introducing special, all-new television ads for ‘The Big Game‘, storylines in previous Audi Super Bowl commercials have involved partying vampires and memorable prom nights. The 2014 Audi commercial will promote the 2015 A3 compact by taking a bite out of the notion buyers of premium vehicles need to accept compromise. For 2014, the Audi Super Bowl spot starts with the contemplation of whether... [Read more]

If you are an Audi fan planning to attend the 2014 North American International Auto Show opening this Saturday, the German luxury car brand has brought an assorted selection of delights to express their growing faithful. For buyers searching for a new Audi purchase, an all-new Audi A8 and the long-awaited Q3 crossover are production vehicle premieres for United States audiences. For fans of the four rings wanting a little more whimsy, the Audi display will also offer a sight for satisfaction. What first appeared as a rendering of a multi-purpose two-door has materialized... [Read more]

As cars have grown increasingly more connected in this world over the past few years, the Consumer Electronic Show (CES) in Las Vegas has risen in clout. Even as the North American International Auto Show is set to occur the following week, auto companies are coming to the 2014 CES in droves ready to showcase their latest technological innovations. Making a splash last year with their autonomous driving concepts, Audi returns to the CES with even greater anticipation. Audi’s presence at the 2014 CES in Las Vegas starts the auto company’s Board of Management... [Read more]

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