Author: Chris Burdick

Audi’s New Era Begins November 19

Audi. The name says it all. The car brand that is renowned for sporty and powerful luxury cars may be getting a new overhaul. On November 19, 2014 at the Los Angeles Auto Show, Audi will present the first concept vehicle of Marc Lichte, newly appointed Head of Audi Design. Mr. Lichte and Professor Dr. Ulrich Hackenberg are set to unveil the proclaimed “most revolutionary concept car” Audi has ever produced. With it’s sleek curves and well-integrated technological advances, Audi has built a reputation for being at the forefront of automotive design. It comes with no surprise that because...

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Beating the Clock: Audi Outlasts Competition at 2014 Le Mans Race

Sparing you the suspense of reading the entire article to find out the outcome of the 2014 24 Hours of Le Mans, the race was once more another highpoint to the legacy of Audi’s prototype sports car racing program. Taking first place as well as second place on the overall leaderboard after a day of racing, the Audi R18 e-tron Quattro LMP1 race cars retook the position of triumph. For 2014, the winning Audi Sport Team Joest line-up consisted of Marcel Fässler, André Lotterer and Benoît Tréluyer. Unlike past years where near-perfect Audi Sport Team Joest form was on display at the 8.469-mile Circuit de la Sarthe, the 2014 edition of the 24 Hours of Le Mans was not a complete runaway for Audi. In fact, the 2014 version of the classic endurance affair contained the German team’s hardest-earned effort in memory. For 2014, the feat is extra-memorable for Audi as the LMP1 class featured not one but two viable competitors against the R18 e-tron quattro. Winning the first two races in the 2014 FIA World Endurance Championship (WEC), Toyota was more energized than ever in the quest to capture a long sought-after overall victory at Le Mans. Claiming first and third in qualifying positioned the Japanese manufacturer in a favoured spot. The LMP1 category at the 24 Hours of Le Mans was also invigorated by the return of...

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Audi A7 Sportback Deepens It’s Sport Content for 2015

Noting this website could be a bit biased towards the products branded with the four-ring badge, few can argue Audi has been making one winning move after another. Product after product introduced by Audi has been well-received by the press and, most importantly, by a growing customer base. With a long-running history for combining engineering and design in an unconventional fashion, the unique character that beckons through Audi is now popular among a mainstream luxury crowd. In 2011, Audi pressed the limits of their sport and modern luxury fusion to boundaries few other cars have gone. The Audi A7 Sportback blurred the...

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UK Audi Dealers Facing Criticism Over Crash Rating Claims

If you were buying a new vehicle, how important is the results from popular crash test assessments? Keeping in mind that every vehicle made by a major automaker in most developed countries are required to adhere to a set of basic safety standards, many of us want to purchase the safest vehicle possible. Inundated by phases such as “Five-Star Rated” and “Top Safety Pick”, car advertisements know what it takes to draw in the safety conscious. Audi is one of many brands that proudly tout its achievements in safety. Both the 2014 Audi A4 and A6 boasts five-star overall ratings in NHTSA (National Highway Traffic Safety Administration) crash testing. The IIHS (Insurance Institute for Highway Safety) has recognized the new 2015 Audi A3 sedan as a 2014 Top Safety Pick+ as it gained “Good” ratings in all tests.  You can view the details, in depth on onesureinsurance.co.uk.  However, in Europe the sale of safety pertaining to some Audi vehicles has gotten the United Kingdom arm of the German luxury car brand into hot water. A BBC watchdog investigation has gathered several accounts from customers of Audi dealerships in the United Kingdom where some of the car company’s product line was misidentified as holding the top safety rating of the Euro NCAP (New Car Assessment Programme). A voluntary safety standard within the European Union, Euro NCAP is considered a valued...

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Audi Debuts Sporty TT Offroad Concept in Beijing

  The crossover vehicle has presented many automakers an opportunity to explore different dimension of design. While some crossover designs seek optimal practicality, others re-imagine luxury in the larger interior confides. In the most radical form, the styling theme of crossover vehicles has consisted of threading sportiness into designs. The BMW X6, Acura ZDX and the Porsche Cayenne are a few production crossovers that have attempted to find a perfect marriage of performance car appearance with the proportions of a taller, utilitarian shape. At the 2014 Beijing Motor Show, Audi has lent the TT sports car nameplate to the German luxury brand’s conceptual study for their sport-oriented crossover. A four-door crossover coated with Sonora Yellow paint, the Audi TT Offroad Concept spans 4.39 meters in length and 1.53 meters tall. The height of the concept vehicle is lower than that of the Audi Q5 and just 6 centimeters taller than the A4 Allroad. Utilizing the Audi Space Frame consisting of aluminum and steel construction, the Audi TT Offroad Concept is provided with an almost sedan-like appearance. Aspects seen on the 2015 Audi TT also radiate over the entire composition of the show car. The arching of the roof for the crossover concept vehicle is very much attributed to the new TT coupe.     The Audi TT Offroad Concept functions as a plug-in hybrid embodying e-tron technology configured around...

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New Look Audi Prototype Takes to the Streets of Le Mans

In less than three months, the 24 Hours of Le Mans should be an event providing the best fight in the prototype class in years. Provided through the 2014 FIA World Endurance Championship, the Le Mans race is also the pinnacle for which all teams want to win. The re-entry of Porsche’s new 919 Hybrid, Toyota’s improving program involves a refined TS040 Hybrid race car and, of course, there is Audi Sport Team Joest effort seeking to defend their domination of the top-tier LMP1 group. Ahead of practice and competition on the Circuit de la Sarthe, the 2014 Audi R18 e-tron quattro prototype made a public engagement. Sharing the same name as the 2013 competition car, the 2014 Audi R18 e-tron quattro is technically a completely different vehicle. Changed through FIA rules and by the ingenuity of Audi, this year’s race car is designed to be safer as well as capable of utilizing a greater amount of electric assisted propulsion. Arriving at Le Mans ahead of the 2014 FIA WEC season even starts, Audi took the new R18 e-tron on a recreational journey on French streets in the hands of legendary driver Tom Kristensen. The initial 10-kilometer trip on public streets involved the media along with numerous spectators who acquired what might be the closest contact general citizens will receive to a running 2014 Audi R18 e-tron quattro. Later, Kristensen...

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Third-Generation Audi TT Makes Global Premiere in Geneva

Before the R8 supercar became the darling of Audi performance and passion-filled motoring, the TT stood as the driver-centric vehicle in the German luxury brand’s line-up. First offered as a roadster in 1998 with a hardtop coupe coming later, the Audi TT presented the design, performance and equipment to be a fun-loving beast on the road exhibiting the sharpest measure of quattro all-wheel drive. While the car’s eye-catching design and ample performance has remained, there has recently been a long wait for Audi’s response to improving on what has been the winning formula known as the TT sports car....

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Audi Unleashes “Doberhuahua” to Promote A3 During Super Bowl

  Once again, German luxury brand Audi has shelled out some serious Euros for a spot during the biggest annual television spectacle of the year; the Super Bowl. Introducing special, all-new television ads for ‘The Big Game‘, storylines in previous Audi Super Bowl commercials have involved partying vampires and memorable prom nights. The 2014 Audi commercial will promote the 2015 A3 compact by taking a bite out of the notion buyers of premium vehicles need to accept compromise. For 2014, the Audi Super Bowl spot starts with the contemplation of whether a couple’s decision on a dog could be...

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ZF AutoShowMe App Guides Audi Fans at 2014 Detroit Auto Show

If you are an Audi fan planning to attend the 2014 North American International Auto Show opening this Saturday, the German luxury car brand has brought an assorted selection of delights to express their growing faithful. For buyers searching for a new Audi purchase, an all-new Audi A8 and the long-awaited Q3 crossover are production vehicle premieres for United States audiences. For fans of the four rings wanting a little more whimsy, the Audi display will also offer a sight for satisfaction. What first appeared as a rendering of a multi-purpose two-door has materialized as the Audi Allroad Shooting...

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What Does Audi Have Planned for CES 2014?

As cars have grown increasingly more connected in this world over the past few years, the Consumer Electronic Show (CES) in Las Vegas has risen in clout. Even as the North American International Auto Show is set to occur the following week, auto companies are coming to the 2014 CES in droves ready to showcase their latest technological innovations. Making a splash last year with their autonomous driving concepts, Audi returns to the CES with even greater anticipation. Audi’s presence at the 2014 CES in Las Vegas starts the auto company’s Board of Management Rupert Stadler delivering a keynote...

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Audi R18 e-tron quattro is Reenergized for 2014

Winning six of the eight races on the 2013 schedule for the FIA World Endurance Championship, it would be easy to assume the Audi R18 e-tron quattro fielded by Audi Sport Team Joest was a dominant car in the LMP1 category. What does the LMP1 manufacturers’ championship winning mean to Audi? It is time for the German car brand to completely reengineer their race car. With the Toyota TS030 Hybrid proving to be a strong competitor and Porsche’s entrance to the LMP1 category on-course for next year, Audi simply cannot rest on their laurels. Keeping the Audi R18 e-tron...

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Five Audi R8s Commit to United SportsCar Championship

The merger of the American Le Mans Series and the Grand Am Rolex Sports Car Series is certain to increase the overall profile of sports car racing in the United States. Closing in on the 2014 season opener at Daytona, the Tudor United SportsCar Championship is rapidly formulating for its first championship tour. A preliminary list has already been revealing a four-class series. The Ford EcoBoost/Riley, Mazda diesel and the Aston Martin V12 Vantage race cars are among 69 potential overall entries for the 24-hour race in Florida this upcoming year. The defending victor of the Rolex 24 at...

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