With an Audi vehicle selling every 22 seconds, the popularity of the four-ring badge has placed greater emphasis into making the right decisions for the German luxury brand’s future. A month ago, Chairman of the Board of Management of Audi AG Rupert Stadler presented an explicit presentation on the state of the German luxury car brand. As Audi utilizes new technologies and ideas, upcoming production models could be shaped with radical concepts.
Rupert Stadler spoke proudly of the success of Audi as well as affiliate brands Lamborghini and motorcycle maker Ducati. Highlighting several new products, the Audi A3 and Audi A3 e-Tron was enthusiastically pitched. A model line responsible for over three-million Audi products sold, the new Audi A3 has already been confirmed for the United States. In addition to the Audi A3 e-tron combining an electric motor with a gasoline engine, the compact car will also be sold in a variant burning natural gas. Audi’s Stadler also spoke in depth about research into e-gas, e-diesel and e-ethanol. Derived largely from carbon dioxide, the potential with this fuel source category is a renewable product that can reduce dependency on the Earth’s reserves or farmland.
Audi still takes great pride in the construction of performance-oriented vehicles such as the newly-introduced Audi RS7 Sportback and SQ5 crossover. Stadler points out how the premium car maker delivered four new RS models during the 30th year of quattro all-wheel drive. Recent and radical vehicle introductions was the Audi RS Q3 crossover. Audi has assessed that one of every four premium vehicle sold in now a crossover or sport utility vehicle. Expecting the number to increase by 2020, the Audi RS Q3 and the SQ5 products were reactions to a growing luxury car trend.
Beyond the energy source driving future Audi products, Rupert Stadler mentioned how vehicles could be driven in the future. With many young drivers proficient in the use of their smartphone even before they receive their practice permit, the piloted driving puts vehicle control into a more familiar platform. A major attraction at the 2013 Consumer Electronics Show in Las Vegas, Audi’s piloted driving technology demonstrated the promise of computer-aided travel under some circumstances. After the January showcase of the system, Stadler gave a bold decoration about Audi’s piloted driving technology. Rupert Stadler is confident aspects of piloted driving will become part of production automobiles in the next decade. In his annual press conference, a more pragmatic tone recognizes the challenges for the computer-guided system. Stadler pointed to the current lack of consistent operating standards for autonomous systems like Audi’s piloted driving as a hurdle. Audi and the German government is in talks with constructing a legal consciences in the use of computer-guided driving in
With the company intending to sell two million cars by the year 2020, manufacturing capacity was a dominating topic in the final one-third of Rupert Stadler’s speech. The chairman of Audi AG has plans to commit 11 billion euros (14.4 million United States dollars) into enhancements to production facilities around the world. Stadler provided an update on Audi’s Mexican plant slated to be up and running by 2016. The future home of the Audi Q5 crossover, the auto company has already begun taking on employees in key management positions for the San José Chiapa facility. The auto plant in Mexico will be Audi’s first manufacturing facility outside of Europe used to exclusively produce vehicles for the global vehicle marketplace.
Improved fuel economy, increased production capacity and the reality we are bordering on autonomous driving is part of Audi’s future.
Information and photo source: Audi AG
The luxury car ownership lifestyle should not simply be time spent with a fancy vehicle.
Every premium car brand has taken serious measures to create a specific identity to their customer’s automotive culture. One-make auto racing series and experiences such as the Ferrari Challenge series has proven popular. Growth as a global luxury car player has meant Audi places deeper focus on emerging markets such as India and China. For the potential vehicle buyers in those countries, the opportunity to present the luxury car world could present an even grander reality. While shopping for used cars in Pune could be a motoring adventure, Audi India introduced something extra special to explore the splendors of quattro all-wheel drive and German engineering.
Since 2008, fans of Audi vehicles in the United States could experience high performance test drives of vehicles like the R8 supercar. Called the Audi Sportscar Experience, the program’s goal was to allow Audi owners or potential customers to discover the thrill of high-speed driving. The Audi Sportscar Experience is an opportunity to drive the German luxury car brand’s best performance products on international road courses. In the United States, the Audi Sportscar Experience takes place on 2.52-mile Sonoma Raceway about 30 minutes outside of San Francisco. Last year, the Audi Sportscar Experience was introduced to India. Those taking in the Indian edition of the Audi Sportscar Experience will unleash their passion on the Buddh International Circuit. Opened in 2011 as a home for Indian Grand Prix Formula 1 event, the 3.192-mile Buddh International Circuit racecourse is quickly challenged by Audi showroom products.
With almost 400 participants signing into the program in the first year, the Audi Sportscar Experience was exceptionally well received in India. former Formula 1 driver Karun Chandhok, football star Baichung Bhutia and co-driver of Audi’s class winning effort at the 24 hours of Nurburgring Aditya Patel were part of the 2012 edition of the Audi Sportscar Experience. “It is always exciting to drive Audi sportscars, and this is a great initiative for enthusiasts. It is a fantastic way for anyone to experience the thrill of circuit driving using refined techniques, and a glimpse of what lies ahead in motorsport”, said Chandhok. Audi is restarting their performance driving classes for 2013 with a notable tweak.
For 2013, the Audi Sportscar Experience will prove gentler on the pocketbooks of Indian residents at 30,000 INR (equating to $547.32 in American funds). The 2013 entry fee to the Audi Sportscar Experience is significantly lower than the inaugural year’s cost. For the price of admission to the 2013 Audi Sportscar Experience, student drivers are treated to a series of instructed lessons on performance motoring. A variety of four sensuous Audi performance vehicles is on-hand for the 2013 edition of the performance driving school. Audi S4, Audi TT, Audi RS5 and the Audi R8 V10 plus serves as exciting educational tools for learning points of finer performance driving. Ranging from 211-horsepower to 550-horsepower, professional instructors will instil participants with the confidence of slalom and lapping the Buddh International Circuit at maximum speed.
Two phases of the Audi Sportscar Experience is presented. The first phase called the Audi Racetrack Experience introduces drivers to the basic points of performance handling of a vehicle. Instructors will assist drivers in honing the skills with training in sectors of the track. The second level is the Audi Racetrack Experience Advanced teaching drivers about racing lines to clock safe, consistent laps.
Audi stresses event attendance numbers will be limited. The exclusivity of the 2013 Audi Sportscar Experience is done to maximum the time devoted to individual lessons.
Information and photo source: Audi AG
Since the start of 2013, American Audi enthusiasts have been receiving an array of new vehicles. A 354-horsepower Audi SQ5 and the Audi RS7 Sportback delivering a mammoth 560 horsepower have stood out on the 2013 auto show circuit. Arrival of the Audi Q3 in North America is imminent as is a refreshed version of the A3 Sportback. Though the Audi A3 Sportback serves comfortably as a premium, athletic urban vehicle since 2006, the United States luxury car marketplace changed a lot over this time. Compact luxury cars, once existed as a niche segment, is now a major part a premium brand’s line-up. Of late, vehicles such as the Cadillac ATS, Acura ILX and the Mercedes-Benz CLA elevated the refinement bar in the compact premium vehicle category. Audi has chosen the 2014 model year is the ideal time to bring the A3 sedan to North America.
Headlining Audi’s presentation at the 2013 New York International Auto Show, the Audi A3 Sedan and the S3 Sedan aims to heighten the expectations that premium vehicle drivers can expect from smaller vehicles. Assembled in a four-door notchback body style, the Audi A3 Sedan rests within a 175.5-inch bumper-to-bumper length. The 2015 Audi A3 sedan is 6.5 inches longer than the outgoing Audi A3 Sportback. Despite the sizeable lengthening, the 2015 A3 sedan is still well-placed as a compact car. In fact, the new A3 sedan stands closer to the size of many subcompact cars including the Chevrolet Sonic and Nissan Versa.
Styling of the new Audi A3 Sedan sports a higher sophistication than it predeceasing vehicle. Confirming with the image of the Audi A4 and A6 four-door models, the 2015 A3 sedan exhibit’s a mature, sporty exterior appearance. A picture perfect depiction of luxury and performance in an entry-level vehicle, Audi suggests their new 2015 S3 sedan channels the attitude of the original Audi A4. Audi’s next-generation styling wears the well-defined, trademark Singleframe grille and a pair of HID headlamps casting an animal-like stare. Full-LED headlights will be optional equipment for the first time on a compact luxury car. The Audi A3 sedan’s chiselled side and rear-end detail possession a sharp flow projecting sport sedan finesse. Flooding the interior with ambient light, the 2015 Audi A3 sedan comes with a standard panoramic glass sunroof.
Inside a leather-upholstered interior, the Audi A3 sedan oozes with high quality charm. Plastics, leather and aluminum trim accents of the 2015 A3 sedan’s cabin richly corresponds with Audi’s personality for merging racing and luxury. When natural light from the panoramic sunroof is limited, optional LED interior lighting package brightens the Audi A3 sedan’s interior with a dazzling glow.
In addition to the instant sensation of luxury, occupants of the 2015 Audi A3 sedan will find technology bringing the riding experience to a zenith. Graphic processing technology from reputable company NVIDIA provides the structure to handle powerful three-dimensional images. Operating from a seven-inch, center-mounted touchscreen, Audi’s MMI technology supplies an immersive method for entertainment and convenience features. Audi connect is also available on the new 2015 Audi A3 sedan offering several improvements. The Audi connect technology adds 4G/LTE data transfer abilities and a Picture Navigation service integrated with Google navigational systems. One of the standout features included on the 2015 A3 sedan’s equipment list is Audi phone box. An interesting new technology that works with a connected mobile phone, Audi phone box can extend broadcasting coverage through a specialized antenna. There is also a new app integration program that will allow hands-free access to smartphone apps. A 14-speaker Bang & Olufsen Sound System is also available for 705 watts of audio performance.
Power for the 2015 Audi A3 sedan will comprises of gasoline and diesel powerplants. A 170-horsepower 1.8 TFSI, two version of a 2.0 TSFI and a 2.0 TDI Clean Diesel engine will be available on new compact sedan. A six-speed S Tronic gearbox will be standard with all 2015 A3 sedan powerplant options. Front-wheel drive or Audi’s quattro all-wheel drive can be used to deliver engine power to the ground.
Beyond the performance of the Audi A3 sedan, the S3 sedan explores top echelons in compact motoring. The 2015 Audi S5 sedan combines quattro all-wheel drive with a high output version of the 2.0 TFSI engine. Though horsepower figures for the North American version of the 2015 Audi S3 sedan is unconfirmed, the European models defines performance output at 300 horsepower. The 2015 Audi S3 sedan will also include additional enhancements such as a lowered suspension, 18-inch wheels and Audi drive select vehicle dynamics system.
The 2015 A3 sedan is also making big news for alternative powertrains in Audi products. The e-tron name will be worn on a plug-in hybrid version of the 2015 Audi A3 sedan. A 1.8 liter TFSI engine is joined to a 75-kilowatt electric motor on the Audi A3 sedan e-tron. This will mark the very first time the e-tron badge will be worn on an Audi production car.
With increased competition in the entry-level luxury car market in North America, Audi’s 2015 A3 sedan may be a well-timed launch.
Photo and information source: Audi AG
For a company associated heavily with aluminum construction, why does Audi involve themselves with iron? Part of the first two Iron Man films adapted from the Marvel comic book franchise, the premium car company happily lent its trendy products. Making several cameo appearances, Audi vehicles contributed to the style of the movies (note Iron Man’s eyes when looking at the headlamps of an Audi car). Robert Downey Jr’s character Tony Stark drove a coupe as well as the Spyder variant of the Audi R8 in Iron Man and Iron Man 2. The Audi A8 sedan and Q7 crossover also received screen time during the action-adventure series. The third movie in the current blockbuster Iron Man series will again have Audi products on display.
Serving as the all-wheel drive chariot for high-energy, fictional billionaire Tony Stark will be a white Audi R8 e-tron supercar. In addition, Stark‘s girlfriend Virginia “Pepper” Potts (played by Gwyneth Paltrow) is receiving her own set of Audi quattro wheels. Potts will be seen driving an Audi S7 Sportback in the 2013 film.
First applied to the Audi R8 in 2010, the e-tron powerplant layout pitched the company’s first experiment in production-oriented electric car. Premiering in 2009 at the Frankfurt Motor Show, the R8 e-tron was a 313-horsepower concept was heavily Audi. Even Audi’s quattro all-wheel drive in a zero-emissions car was present in an all-electric setup. While the electric powerplant is now as powerful as a conventional 4.2 liter V8-powered R8, the Audi R8 e-tron’s roughly 1,000-pound weight reduction provided compensation. Acceleration of the R8 e-tron from 0 to 62 miles per hour was estimated at 4.8 seconds.
Since introduction, the Audi R8 e-tron supercar could be seen under evaluation at places including the Nurburgring. Despite optimism and excitement to compare an all-electric Audi supercar, limited production originally planned for the R8 e-tron for late 2012 is now indefinitely delayed. An appearance in Iron Man 3 at least preserves some hope that the e-tron philosophy hasn’t been abandoned by Audi. Perhaps, if Tony Stark lent Audi the power capacity of an arc reactor, the future of an R8 e-tron sports car would reach fruition.
In addition to the Audi R8 e-tron, the Marvel universe revolving around Iron Man already brought a concept car to fictional streets. In the 2012 blockbuster “The Avengers”, a yet-to-be publicly released Acura NSX convertible appeared. Decked out in a red resembling part of Iron Man’s colour scheme, Tony Stark was seen giving Dr. Banner (A.K.A. The Hulk) a ride following their battle to save the world.
The return of Audi’s Marvel universe appearance in Iron Man 3 is quickly approaching. United States release of the highly-anticipated film is May 3rd.
Spoiler Alert: One excerpt of the recent Iron Man 3 trailer shows the untimely demise of an Audi R8 when Stark’s mansion is under attack. At the 1-minute, 31-second mark of the trailer, the white Audi R8 e-tron is seen falling with other debris. If harm simply comes to that car as result of an evil force, that is reason enough for Iron Man to send some repulsor blasts flying.
Information, photo and video source: Audi AG, Marvel
The Audi A5 captured two of those wins in the 2012 DTM Series; both with Italian driver Edoardo Mortara at the wheel. Mortara victories were the only Audi triumphs at the end of race weekends in the 2012 DTM Series. Compared to the 2011 season where Audi vehicles claimed a driver’s and team championship, 2012 was probably not the year the German premium car brand was bracing for with the Audi A5 DTM. When it comes to current motorsport history, Audi’s attention on the top spot has propelled the Le Mans prototype sports car program and most recently the Audi R8 Grand Am to success after relatively short struggles. Though the technical rules of DTM are frozen (preventing any mechanical or electronic enhancements to the Audi racecar carried over from 2012), the automaker believes a simple change in the vehicle’s personality for 2013 could be the kick-start to a more successful DTM season.
Instead of representing the A5 coupe nameplate, Audi has chosen to brand the 2013 DTM Series racecar with the RS 5 badge. Largely a symbolic name change, Audi’s choice for using the RS 5 on the 2013 DTM challenger actually relates more to the street-going model than it did to last year. Unlike with the A5 name, the RS 5 production car and the Audi DTM machine share the trait of V8 powerplants. While the engines differ by several degrees, the production and the race powerplants linked to the Audi RS 5 badge feature similar performance credentials. Belting out 450 horsepower, the Audi RS 5 coupe is separated by only a few horses from the DTM spec vehicle. In addition to engine power, both Audi vehicles are also equipped with sophisticated manual-type transmissions tailored to optimal acceleration and speed. All and all, the rebranding of Audi’s DTM car is instantly effective against the presence of the BMW M3 and Mercedes-Benz’s AMG moniker in the series.
Moving towards the start of the 2013 DTM season, the model name change is a good opportunity to highlight a major addition to the driving line-up of Audi Sport’s DTM operation. Coming from the Mercedes AMG team, British driver Jamie Green will be campaigning with the Four Ring badge in 2013. A competitor in DTM since 2005, the McLaren Autosport Award winning driver has eight career victories in touring car series. Last year, consistency allowed Jamie Green to claim third-place in the overall driver’s points behind teammate Gary Paffett and 2012 series champion Bruno Spengler.
Set to unleash a fleet of eight Audi RS 5 DTM cars at the May 5th series opening race at the Hockenheimring, Jamie Green joins an otherwise unchanged driver line-up. Green will be teammate to two-time DTM champion Mattias Ekström at Audi Sport Team Abt Sportsline. Timo Scheider, Adrien Tambay, Miguel Molina, Mike Rockenfeller, Filipe Albuquerque and Edoardo Mortara are all set to return to Audi racecars now wearing the RS 5 nameplate.
Information and photo source: Audi AG
Bidding goodbye to an outstanding 2012 calendar year that saw an 11.7 percent global sales climb that amounted to roughly 1,455,100 vehicles, Audi enters 2013 in a position where even greater opportunity exists. Creating a product line-up that has nailed the current marketplace looking for modern, premium vehicles that marries old-school luxury comfort with innovative technology, the German auto brand’s most iconic feature celebrates an impressive milestone continuing to speak to Audi’s success. After 33 years, the five-millionth version of Audi’s quattro permanent all-wheel drive system was celebrated by the “four ring” marque.
Becoming the centerpiece of a monumental feat for the German luxury brand, a white Audi A6 Allroad was led down the assembly line of the Neckarsulm manufacturing plant. A vehicle limited to European markets, the A6 Allroad’s presence as the five-millionth quattro all-wheel drive vehicle comes after three decades that involved more than 140 Audi products sporting the trademark drivetrain. Audi’s all-wheel drive history was established in 1980 by the Audi Ur-quattro introduced as the Geneva Motor Show. An early adopter of all-wheel drive in the modern era of motoring, Audi’s original vehicle would be a forerunner to a trend that almost every current automaker has added to at least one car. Bridging the history of the Audi quattro all-wheel drive system employment in passenger cars, the 2013 A6 Allroad was photographed alongside an Ur-quattro at the German production facility.
Though the quattro name is bracing for its official 33rd birthday in March 3rd, the actual technology behind the all-wheel drive has been constantly improved. Audi’s quattro drive system evolved as it was mated to dual-clutch transmissions and TDI diesel engines in the late 1980s. Placed with coupes, sedans and eventually crossover vehicles such as the Audi Q7, quattro was proudly associated with a rear mid-engined production vehicle starting in 2007. The Audi R8 supercar’s success as a halo car allowed the quattro all-wheel drive system to be showcased in a state of pure driving performance. Ever evolving, a crown gear differential and torque vectoring have been most recent additions to quattro drive now more than ever making use of electronic driving assist programs.
The five-millionth quattro all-wheel drive fitted Audi is definitely a standout number based on the reality the auto brand is traditionally reaching an upscale automotive crowd. Making the milestone especially impressive is how the production total had made such strides in recent years. During the 30th anniversary of the quattro system, there were 3.3 million Audi cars and crossover vehicles mated with the permanent all-wheel drive configuration. According to Audi, new car buyers in 2012 requested a quattro-equipped model 43 percent of the time. The Neckarsulm manufacturing facility output of Audi vehicles accounts that one-half of all products are powered through quattro all-wheel drive systems.
In recent Audi global line-ups, only the subcompact Audi A1 had been denied a quattro all-wheel drive system. This changed when Audi green lit production of an A1 quattro in Europe. Bred through racing and even provoking bans by some sanctioning bodies, Audi quattro drive has also regained its spectacular appearance in competition as late. Creating their electrified version of a prototype sports car, the quattro name joined the Audi R18 at the 24 Hours of Le Mans last year. The Audi R18 e-tron quattro racecar was driven to overall victory in 2012 becoming the first hybrid vehicle to win the great sports car endurance challenge. The 2013 Rolex 24 at Daytona more than six months later was another great moment took place when a Alex Job Racing Audi R8 Grand Am car fitted with quattro all-wheel drive grabbed first place in the GT class.
Reaching five million vehicles, Audi only intends to extract more potential from the quattro drive trekking into new realms of driving excellence.
Information and photo source: Audi AG
If Audi has taught observers and fans one thing when comes to their approach in motorsports, know that the company is never keen about long waits for success. Last year, Audi made its debut in the Grand-Am Rolex Sports Car Series’ GT category with two customer-fielded R8 supercars. Recording an overall finishing position of 44th and 45th in the 2012 Rolex 24 at Daytona, the debut of the Audi R8 Grand-Am race machine was nowhere near the competition level spectators were used to seeing from the German brand’s sports car effort. One year later, the Audi R8 Grand-Am brigade arrived at Daytona International Speedway with a decisively bolder ambition in 2013; capture GT class victory after 24 hours of racing.
Accepting the previous year as a test, Audi removed several barriers to secure a powerful showing at the 2013 Rolex 24 at Daytona. Doubling their force of Audi R8 Grand-Am cars this time around, all four vehicles would again be campaigned by so-called customer teams. However, the 2013 showing at Daytona for the R8 Grand-Am race cars were visibly supported by a much greater presence from Audi Sport. Firstly, the Audi R8 Grand-Am driver line-ups bolstered some notable names including DTM Series stars Felipe Albuquerque, Edoardo Mortara, Oliver Jarvis, Frank Biela and Markus Winkelhock who sport detailed resumes employed by the auto company. In addition, the APR Motorsport, Alex Job Racing and Rum Bum Racing were receiving other forms of aid throughout the weekend. During the race, pit crewmembers from the Audi Sport Team Joest operation were servicing at least one of the R8 Grand-Am cars. Face-to-face with the Porsche GT3 Cup, Chevrolet Camaro and Ferrari 458 machines in the GT category, the would competition perhaps realize prior to the green flag in qualifying Friday that the Audi R8 Grand-Am cars are planning to leave with Rolex watches (the victory trophy for the Rolex 24 at Daytona).
While a fleet of Porsches prevailed in qualifying, 24 hours around the 3.56-mile Daytona International Speedway’s road course would greatly play into the hands of the Audi R8 Grand-Am and its 5.2 liter V-10 engines. The mechanical problems that hindered the Audi R8 Grand-Am’s performance last year was nowhere to be found in 2013 competition. However, the lack of mechanical problems did not mean a runaway for the Audi R8 Grand-Am race cars. The #13 Rum Bum Racing, #24 Alex Job Racing and #52 APR Motorsport vehicles would each face time penalties for a range of incidents. For the #24 Audi R8 Grand-Am car, there was a 30-second time penalty levied following a spin by driver Edoardo Mortara. During the dawn of the morning sun, the #52 APR Motorsport R8 Grand-Am (shared by Ian Baas, Marc Basseng, René Rast and Frank Stippler) was hit by one of the faster Daytona Prototype machines.
Working hard against the setbacks through the 24-hour period, the Audi R8 Grand-Am race cars would prove too much for the other GT class competitions. At the checkered flag, the Alex Job Racing #24 Audi R8 Grand-Am car claimed class victory at Daytona. Consisting of the driving team of Edoardo Mortara, Dion von Moltke, Filipe Albuquerque, and Oliver Jarvis the #24 completed 678 laps and over 2,400 miles at Daytona to a roughly 1.5-second advantage over the #52 Audi R8 Grand-Am APR Motorsport car. Audi’s first victory at Daytona as well as their first Grand-Am Sports Car Series win, Alex Job Racing has been to GT class victory at the 24-hour race in 1999.
A one-two finish was the biggest achievement for the Audi teams competing at the 2013 Rolex 24 at Daytona. Honourable mention also goes to the two other Audi R8 Grand-Am cars that completed the full time distance in the Daytona sports car racing event. The #13 Rum Bum Racing Audi R8 featuring the driving partnership of Frank Biela, Christopher Haase, Matt Plumb and Markus Winkelhock finished seventh place in GT. The #51 Audi, a second campaigned by APR Motorsport, came home 12th in the GT class completing 668 laps. Matt Bell, David Empringham, John Farano, Alex Figge and Dave Lacey were teamed up in the #51 Audi R8 Grand-Am car.
As Audi continues to advance and compete with their prototype R18 e-tron Quattro race cars, the German premium carmaker is quickly starting to mobilize their produced-based racing program again. This year’s Rolex 24 at Daytona victory is the latest accolade for the production-based Audi R8. In the past 12-month period, the Audi R8 in the hands of several teams have been on a tear in worldwide endurance. Similarly prepped Audi R8 LMS have already won 24-hour races at the Spa-Francorchamps, Zolder and the Nurburgring.
Honouring the prototype R8 race car that instrumentally built Audi’s ongoing sports car racing dynasty, the production-based R8 is quickly constructing its own legacy.
Information and photo source: Audi AG, Grand Am
Introduced in 2011, the A7 Sportback immediately presented a unique attitude for Audi. A German luxury car manicured using the athletic yet aerodynamic proportions of a sports car, the five-door product proved popular. Aside from the North American version of the Audi SQ5 crossover presented in Detroit, the 2013 North American International Auto Show played host to the world debut of the next step up for the premium five-door. Attracting great buzz, the 2014 Audi RS7 Sportback met the media and prepares to be greeted by car-loving crowds ahead of its retail release.
A fun, even practical design, the Audi A7 Sportback was combined with a formidable supercharged 3-liter powerplant for its arrival in dealerships. Receiving Audi’s S performance line treatment for the 2013 model year, the Sportback was even an extra sense of personality. 19-inch alloy wheels, S tronic gearbox, a sport rear differential and some defining aesthetic touches have merged with the 420-horsepower, eight-cylinder TFSI engine to create the Audi S7 Sportback. A five-door part of a recently created market segment for vehicles fusing coupe-like attributes into sedan-style vehicles, ultra high performance competitors such as the Mercedes-Benz CLS63 AMG and the Porsche Panamera Turbo S has left the Audi behind. With 560-horsepower, the Audi RS7 Sportback is the pavement-burning quattro runner needed to send the ultimate message in the language of performance.
Doing the A7 Sportback-derived body style credit, Audi has dropped a highly tuned version of their 4.0 TFSI V8 engine under the hood of the RS7 Sportback. A twin-turbocharged powerplant, relative boost pressure reaching 1.2 bars is fed through a dual twin-scroll unit. Turbocharged air is also coordinates with an intercooler right before it contributes to the RS7’s engine output. The 2014 Audi RS7 Sportback’s maximum 560 horsepower is planted at the higher end of the engine rev spectrum between 5,700 and 6,700 RPM. Only an R8 GT supercar can equal the RS7 Sportback’s horsepower credentials in the Audi brand line-up. In contrast, the 4.0 TFSI engine’s 553 pounds feet of torque kicks in at 1,750 RPM for authoritative pick up and go. Translating into vehicle performance, the Audi RS7 Sportback’s engine allows acceleration times from 0 to 60 miles per hour to be reached in 3.9 seconds. When taken to top speed, the RS7 Sportback will be measured at 189.5 miles per hour.
When the Audi RS7 Sportback is cruising at steady speeds, the cylinder on demand system on the eight-cylinder powerplant temporarily commissions a shutdown for half its combustion chambers. Effectively running as a four-cylinder vehicle, the cylinder on demand function on the Audi RS7 Sportback preserves around 10 percent of the vehicle’s fuel consumption. Start-stop technology is combined with the high-tech 4.0 TFSI V8 powerplant to net high performance with more than acceptable gasoline-burning efficiency. Fuel economy for the Audi RS7 Sportback is appraised at 24 miles per gallon.
Channelling power through an eight-speed tiptronic the 2014 Audi RS7 Sportback is propelled by an enhanced quattro all-wheel drive system. The lockable center differential includes a separate oil cooling unit to better regulate fluid temperatures under what could be extreme driving conditions when 560 horsepower is in play. An optional sport differential can be added to the RS7 Sportback allowing performance-oriented control of the rear axle. Torque vectoring software and electronic stabilization control are at the forefront in assuring the Audi RS7 Sportback remains surefooted. The Audi’s RS7 ride and handling is balanced by either a sport suspension plus system with dynamic ride control or air suspension. Both types of suspension systems present adjustable characteristics through Audi drive select.
Behind either 20-inch forged wheels or one of three available sets of 21-inch cast wheels, braking promises the harness the RS7 Sportback’s free spirit. Standard vented discs with six-piston calipers will nicely decrease the Audi’s momentum. If an owner’s intentions with the Audi RS7 Sportback involve heavy starting and stopping, choosing the optional 16.54-inch carbon fiber ceramic brake discs is probably the best course of action.
With all the high-performance mechanicals, the addition of the RS7 badging to Audi’s Sportback body foretells a multitude of stylistic as well as aerodynamic improvements. Granted an all-new front fascia, the aggressive 2014 Audi RS7 Sportback look presents larger side air inlets and the ornamental use of the “quattro” name under the license plate frame. A high-gloss honeycomb grille and matt aluminum pieces also accent face of the RS7 Sportback. Xenon plus or all-LED headlamps are found for illuminating the path of a moving RS7 Sportback as the front splitter cuts through the air. A power-extending spoiler and rear diffuser at the back of the Audi RS7 Sportback balances the aerodynamic manners of the five-door. Ten exterior colour choices are available to RS7 Sportback buyers including an exclusive Daytona gray finish treated with a matt effect.
Accomplishing a firm sport appearance outside, the Audi RS-trimmed vehicle continues to express its performance message inside. Decorated with a generous use of aluminum-look and carbon accents as standard, the materials lining the interior of the Audi RS7 Sportback deliver a stylish, high quality finish. If purchasers of the RS7 Sportback desire a different look, customization is available to augment the cabin appearance. Four seats upholstered in a choice of Alcantara/leather or a Valcona leather allows passengers inside of the Audi RS7 Sportback to ride with individualized pleasure. Standard interior equipment on the RS7 Sportback includes three-zone automatic air conditioning, MMI navigation plus and an Audi premium sound system.
In the preferential driver seat of the Audi RS7 Sportback, black-on-white gauges in the instrument panel are clearly visible through the three-spoke leather steering wheel. The front RS sport seats incorporate additional side bolstering to secure the driver when making more daring (though legal) maneuvers. Head-up display and power adjustable front seats with a memory function come at an extra cost on the Audi RS7 Sportback.
A 2014 model year car, details of the Audi RS7 Sportback’s sale availability and price have not been made official with the Detroit unveiling. While not guaranteed, it should not come as a surprise if the RS7 Sportback’s price tag pushes six figures. Despite this assumption, Audi would not be complacent to assume they may have created another hot performance product.
Information and photo source: Audi AG
As 2013 is still in its infancy, Audi has been moving with the momentum of being shot out of a cannon. Firming up their 2013 auto racing plans in December, the month of January has been like a second Christmas for Audi fans. Two world premieres are set for the 2013 North American International Auto Show (the already-announced Audi SQ5 and another product yet released), the 2013 International Consumer Electronics Show in Las Vegas was a bustling scene for the four-ring auto brand.
Kicking off Monday ahead of CES with the announcement that their Audi TTS self-driving vehicle was granted a license to operate on Nevada roads, the auto company’s presence around the Las Vegas Convention Center display give fans of the brand famous for quattro drive a lot to be excited about this past week. With so many great pieces of future technology inside, Audi displayed new LED lighting, 3-D sound and the hands-free, voice-operated text messaging system set for inclusion on the upcoming Audi A3. However, where Audi stole the 2013 CES was with an exhibit of a working prototype in an outside parking garage.
Demonstrating a concept the brand calls piloted driving, Audi venturing into bold avenues in automotive technology. Piloted driving is actually the integration of driving assist self-driving properties being examined by Audi as ways to improve the experience behind the wheel. Adaptive cruise control, active lane assist and Audi pre sense name products already aiding drivers of the latest premium German branded vehicles by predicting actions on the road. The next monumental display of Audi’s piloted driving is systems that can responsibility assume tasks for brief moments with full autonomy.
When an Audi vehicle fitted with the brand’s concept of piloted driving enters a traffic jam, the technology will bring relief to the taxing ordeal of stop and go driving. Acceleration, braking and steering is electronically-controlled through Audi’s piloted driving to safely guide the vehicle through traffic jams at speeds under 60 kilometers per hour (37.3 miles per hour). Eight ultrasonic sensors, two radar sensors, a laser scanner and a wide-angle camera work together on the piloted driving vehicle scanning the road. Audi’s piloted driving technology in traffic situations is not the only auto brand looking at this problem. Ford Motor Company has been testing a similar system called Traffic Jam Assist Technology with the same objective to improve individual as well as overall vehicle moving patterns.
However, the most buzz in regards to Audi piloted driving is the ability to park itself. Going beyond parallel parking assist systems that Lexus brought to market several years ago, piloted driving can effectively take the driver out of the equation after the program is initiated. In Las Vegas, a specially equipped Audi A7 was guided in and out of parking spots autonomously. Like something you would have seen in a James Bond movie, the procedure behind Audi piloted parking is not out of the scope of modern reality. The Audi A7 piloted driving vehicles was controlled through a central computer transmitting over a wireless connection to precisely guide the car to a free parking space. In this peak into the perhaps not-so-distant future, Audi articulates drivers can operate the piloted parking system through a smartphone or key fob remote control.
Operating in a paradox with less control by the driver is actually more control, Audi’s piloted driving proposes a greatly different luxury car experience. Audi’s case history of bringing bold automotive technology to the premium vehicle marketplace is proven with all-wheel drive and turbodiesel powerplants. After the 2013 CES appearance, we can expect a lot more from the German luxury car magnate.
Information, photo and video source: Audi AG
While those vehicles often receive credit for serving the interests of performance or utility, one vehicle being added to European roadways has been a fusion of qualities. Audi’s first production crossover to be decked out with S treatment, the SQ5 crossover was also the first vehicle of the brand to incorporate a TDI engine in their sport trim.
With Audi performance models always desired in the United States marketplace, the buzz surrounding the 313-horsepower SQ5 was more vociferous as ever. Despite the fact Audi’s TDI engines has existed as a major advocate in promoting the position of diesel-powered vehicles in premium car markets in North America, regulatory and driving culture weighed heavily against the Audi SQ5’s arrival. Entering 2013, the first victory of sorts has been obtained by Audi fans stateside regarding the SQ5 crossover vehicle. Premiering at the 2013 North American International Auto Show in Detroit, Audi has brokered a compromise for non-European markets seeking the high-performance crossover vehicle.
Peace comes in the form of a three-liter supercharged gasoline engine. Making its home in the Audi SQ5 crossover for vehicles sold in United States, Canada, China and several other countries, the six-cylinder 3.0 TFSI engine is a formidable consolation when the exotic TDI powerplant is unavailable. Recognized by WardsAuto’s 10 Best Engines list through four consecutive years including the recent 2012 awards, there should be little concern that the gusto and grace of the SQ5 will be lost when propelled by gasoline. Belting out 354 horsepower, North American buyers will actually get higher output from that performance category than the TDI engine. What customers of the gasoline-powered Audi SQ5 will lose over the European TDI version is the colossal 479 pounds feet of torque production. The 3.0 TFSI engine under the hood of the Audi SQ5 will supply a calmer torque amounting to 347 foot-pounds.
Despite the powerplant change, the US-bound Audi SQ5 carries much of the remaining performance hardware intact. Missing the thrills of the TDI badge, Audi SQ5 buyers in the states will still adore the impact of quattro all-wheel drive. The Audi SQ5’s quattro drive includes torque vectoring to insure 354 horsepower meets the ground in the most efficient manner. Eight-speed tiptronic transmission offers the driver with choice of an automatic mode or the opportunity to manually shift through steering wheel-mounted paddles.
When the Audi SQ5 is combined with the 3.0 TFSI engine, performance remains vibrant. Acceleration from 0 to 62 miles per hour is capable in just 5.3 seconds behind the wheel of the gasoline-powered SQ5 crossover up to a top speed of 155 miles per hour. In the performance category known as fuel economy, the 3.0 TFSI equipped Audi SQ5 is quoted to deliver 21 miles per gallon in average driving conditions.
The sporty appearance of the European Audi SQ5 model is also untouched. The platinum gray grille treatment, aluminum highlights on the exterior mirrors and window frames as well as available 21-inch wheels will all make the trip from European on the North American models of the Audi SQ5. Fitted with a unique front bumper cover, the Audi SQ5’s lower look visually is also the credit of the crossover being lowered 1.18 inches compared to the Q5 crossover.
Inside, the Audi SQ5 is immersed in exciting colours and materials. Nappa leather combined with Alcantara covers the standard power-adjustable sport seats. In the driver’s seat, instruments with white numbers, gray-coloured dials and aluminum touches on the shifter paddles and pedals convey a true sense of luxury sports car vanity. Brushed aluminum, Carbon Atlas, Piano finish or the choice of an aluminum/Beaufort black wood are inlay choices available for the Audi SQ5‘s interior. With room for five passengers, the Audi SQ5 is a performance wish fulfilment machine that delights practically minded individuals with up to 59.33 cubic feet of cargo space. Audi MMI navigation plus and Bluetooth online car phone is optional infotainment gear ideal for adding high-tech with high-performance.
Making a public debut in Detroit, the Audi SQ5 will become part of dealership product line-ups during the third quarter of 2013.
Information and photo source: Audi AG