audi motorsport 140325 1073 New Look Audi Prototype Takes to the Streets of Le Mans

In less than three months, the 24 Hours of Le Mans should be an event providing the best fight in the prototype class in years. Provided through the 2014 FIA World Endurance Championship, the Le Mans race is also the pinnacle for which all teams want to win. The re-entry of Porsche’s new 919 Hybrid, Toyota’s improving program involves a refined TS040 Hybrid race car and, of course, there is Audi Sport Team Joest effort seeking to defend their domination of the top-tier LMP1 group. Ahead of practice and competition on the Circuit de la Sarthe, the 2014 Audi R18 e-tron quattro prototype made a public engagement.

Sharing the same name as the 2013 competition car, the 2014 Audi R18 e-tron quattro is technically a completely different vehicle. Changed through FIA rules and by the ingenuity of Audi, this year’s race car is designed to be safer as well as capable of utilizing a greater amount of electric assisted propulsion. Arriving at Le Mans ahead of the 2014 FIA WEC season even starts, Audi took the new R18 e-tron on a recreational journey on French streets in the hands of legendary driver Tom Kristensen. The initial 10-kilometer trip on public streets involved the media along with numerous spectators who acquired what might be the closest contact general citizens will receive to a running 2014 Audi R18 e-tron quattro. Later, Kristensen piloted the R18 e-tron Quattro for a lap around the Circuit Bugatti (a permanent race course connected to the larger Circuit de la Sarthe). Describing the experience, Tom Kristensen commented, “I’ve been competing at Le Mans since 1997 but this was absolutely new for me, too, and very exciting,”. In 2006, Kristensen was part of a similar promotional drive through the streets of Paris with an Audi R10 TDI prototype.

 

audi motorsport 140325 1077 New Look Audi Prototype Takes to the Streets of Le Mans

In the unique public outing, the reigning WEC juggernaut team’s cars wore its new colors for the upcoming season. A combination of white, silver, matt black and red, every shade of the 2014 Audi R18 e-tron quattro has a role to play in the LMP1 race car’s personality. Red is a performance color, black represents lightweight characteristics and the silver stands for the heritage of Audi’s racing involvement. The white, described as symbolic to the TDI turbo-diesel/electric hybrid powertrain, is also used said to harmonize with the silver. The 2014 paint scheme appears similar to a design used on the 2012 Audi R18 e-tron quattro. The livery is also bares resemblance to the appearance of Audi race cars that operated in the 1980s on the rally car circuit and SCCA competition.

The true test of the new Audi R18 e-tron quattro comes with the start of the 2014 FIA World Endurance Championship. The WEC season starts with the Silverstone 6 Hours race on April 20th. The 2014 24 Hours of Le Mans is scheduled for June 15th will be the location Audi truly wants their colors to shine.

Information and photo source: Audi AG

2015 Audi TT Coupe TTC140008 small 550x337 Third Generation Audi TT Makes Global Premiere in Geneva

 

Before the R8 supercar became the darling of Audi performance and passion-filled motoring, the TT stood as the driver-centric vehicle in the German luxury brand’s line-up. First offered as a roadster in 1998 with a hardtop coupe coming later, the Audi TT presented the design, performance and equipment to be a fun-loving beast on the road exhibiting the sharpest measure of quattro all-wheel drive. While the car’s eye-catching design and ample performance has remained, there has recently been a long wait for Audi’s response to improving on what has been the winning formula known as the TT sports car. Teasing a view of the new TT’s interior at the 2014 Consumer Electronics Show among their showcase at the exhibition earlier this year, Audi has removed the covers off the entire vehicle for the 2014 Geneva Motor Show. Premiering as the third-generation Audi TT to the world, the Geneva introduction of the new vehicle is realized as a stouter performer and a beacon for Audi’s innovative technology.

As is the case of iconic automobiles such as the Porsche 911 and Ford Mustang, the Audi TT must have presented a touchy situation for car designers. With the traditional TT look being so acclaimed, any attempts to modify the appearance had to be performed for a greater good. In addition, too much change would alienate the crowd who had adored the previous two generations of the Audi TT. Fortunately from what has debuted in Geneva, a harmonious balance was found. In coupe form, the essence of the familiar Audi TT remains but some modern touches. The all-new Audi TT receives a bold Singleframe grille with a hexagonal shape. Redesigned headlights do not directly adhere to other Audi products but includes the company’s innovation lighting technology. Standard equipped with Xenon plus, Audi’s Matrix LED headlights will also be available on the new TT (the latter‘s appearance in the United States is still pending regulatory hurdles).

 

2015 Audi TTS Coupe TTS140004 small 550x337 Third Generation Audi TT Makes Global Premiere in Geneva

 

Improvements in the shaping of the new TT sports car’s Audi Space Frame and the application of aluminum and light steel have provided a leaner third-generation vehicle. Compared to the previous TT, Audi claims to have shaved over 110 pounds of weight when creating the new sports car. The body structure has not been only location where engineers of the new Audi TT have been able to create a lighter weight machine. Efforts placed into weight savings has also been found in the interior with standard seats weighing more than 11 pounds less.

Revealed in January, the interior of the all-new Audi TT is a mergence of sportiness, ergonomics and comfort. Audi wanted to create an aircraft-like appearance with the dashboard layout for the new TT as they developed a cockpit consisting of streamlined controls. The highly visible large circular vents along the dash panel stylishly contain the operational controls for the air conditioning. Gripping onto a flattened rim steering wheel with multifunction controls, the driver of the third-generation Audi TT is presented with a fully digital instrument cluster. Described as the Audi virtual cockpit, a 12.3-inch TFT display eliminates the need for the typical center screen by presenting lists and even maps directly in front of the driver. Standard with MMI radio, the Audi TT will also feature an available MMI touch as well as the MMI Navigation plus unit. Connectivity with 4G LTE technology will support the high-tech in-car solutions for the Audi TT.

 

2015 Audi TT Coupe Interior TTC140017 small 550x337 Third Generation Audi TT Makes Global Premiere in Geneva


In addition to the base TT Coupe, Audi is showing the TTS version for the third-generation sports car. Featuring an increased array of standard features such the dynamic driving system, magnetic ride control, automatic air conditioning and a special aluminum fixed-caliper braking system, the Audi TTS continues to be suited for the performance-seeker.

The powerplants for the Audi TT and TTS have been heavily sweetened in the newest incarnation of the sports car. Still a 2-liter turbocharged four-cylinder engine, gasoline powerplants feature the enhancement of Audi valve lift system allows the coaxing of even greater horsepower. With a front-wheel drive or a quattro all-wheel drive version set to be available, the 2.0 TFSI engine on the Audi TT will generate 230 horsepower (a 19 horsepower improvement over the outgoing vehicle). For the new TTS, output from the engine is rated at 310 horsepower. Still short of the Audi TT RS, the 45 horsepower boost allows the Audi TTS model to launch from 0 to 60 miles per hour in just 4.7 seconds. A third 2.0 TDI has also been announced for the Audi TT producing 184 horsepower and stubborn 280 pounds feet of torque. North American buyers of the new Audi TT can at least expect to find gasoline engines available for purchase. Fans of stick shifters will rejoice with the existence of six-speed manual transmissions being offered on both the TT and TTS model. Audi’s S tronic dual-clutch transmission is optional on the new version of the sports car.

 

2015 Audi TTS Coupe AU140149 small 550x366 Third Generation Audi TT Makes Global Premiere in Geneva

 

The global premiere of the Audi TT in Geneva has largely focused on the 2+2 passenger Coupe as well as the TTS Coupe. Left out but certainly to be not neglected, Audi would be entering a heap of trouble if they do not debut the convertible roadster variant of the Audi TT. Until that time, the 2014 Geneva Motor Show will have a number of other fine Audi creations to delight the eyes. The Audi S1 and S3 Cabriolet as well as a TT quattro sport concept are premiere vehicles appearing as part of their massive display that also featured the latest R18 e-tron quattro prototype sports car.

Information and photo source: Audi AG

2015 Audi A3 A3l130001 large 550x366 Audi Unleashes Doberhuahua to Promote A3 During Super Bowl

 

Once again, German luxury brand Audi has shelled out some serious Euros for a spot during the biggest annual television spectacle of the year; the Super Bowl. Introducing special, all-new television ads for ‘The Big Game‘, storylines in previous Audi Super Bowl commercials have involved partying vampires and memorable prom nights. The 2014 Audi commercial will promote the 2015 A3 compact by taking a bite out of the notion buyers of premium vehicles need to accept compromise.

For 2014, the Audi Super Bowl spot starts with the contemplation of whether a couple’s decision on a dog could be solved by cross-breeding a Doberman and Chihuahua. Creating the “Doberhuahua“, viewers of the commercial are quickly given an idea to the wacky notion of such an animal. The computer-generated dog appears like Jim Carrey’s dog in 1995 movie “The Mask” during a brief time the four-legged creature wore the magical mask. Adding to the comedic element of the one-minute Audi commercial is the appearance of musician/songwriter Sarah McLachlan. Popular for her serious PSA spots defending against mistreated or neglected animals, McLachlan’s role is played for humorous intend with this commercial for the fictional Doberhuahua.

The lesson Audi wants to convey in this year’s “Doberhuahua” Super Bowl ad is the A3’s ability to combine performance, design and luxury. Scheduled for release in the United States this spring, the Audi A3 starting with the sedan. An Audi A3 cabriolet and A3 TDI Clean Diesel is slated for late 2014. The Audi A3 will be one of the first vehicles in its segment to offer 4G LTE connectivity and will also introduce Audi’s long-touted e-tron technology to the marketplace with an available plug-in hybrid.

This 2014 commercial will not be the first time the A3 will play a starring role in the Audi’s Super Bowl presence. In 2010, Audi dispatched the Green Police in full force aggressively pursuing environmental infractions. Near the end of Audi’s Green Police Super Bowl ad, an Audi A3 TDI Clean Diesel was permitted to proceed through a road checkpoint that held-up so many other vehicles.

In case you miss the commercial during Sunday’s Super Bowl, here is the 2014 Audi “Doberhuahua” spot.

 

Information, photo and video source: Audi AG

ZF AutoShowMe App 550x303 ZF AutoShowMe App Guides Audi Fans at 2014 Detroit Auto Show

If you are an Audi fan planning to attend the 2014 North American International Auto Show opening this Saturday, the German luxury car brand has brought an assorted selection of delights to express their growing faithful. For buyers searching for a new Audi purchase, an all-new Audi A8 and the long-awaited Q3 crossover are production vehicle premieres for United States audiences. For fans of the four rings wanting a little more whimsy, the Audi display will also offer a sight for satisfaction. What first appeared as a rendering of a multi-purpose two-door has materialized as the Audi Allroad Shooting Brake in time for the Detroit motoring extravaganza. In the sprawling floor of the Cobo Center inhabited by other car makes, a chore will be finding the Audi display. Thankfully, the helpful AutoShowMe smartphone app could be the guide for directing you to your favorite cars of the 2014 North American International Auto Show.

Released in time for the 2014 auto show by major automotive parts supplier ZF, the AutoShowMe app features a guide to the desired action in Detroit. Free for Android and Apple devices, the ZF AutoShowMe app features route planning under the ZF Show Guide tool. The ZF Star Walk can take you on a guided tour of the auto show or you are free to program a personalized route. After the North American International Auto Show, this ZF AutoShowMe app maintains its usefulness for car buffs by providing information on the future of vehicle mobility as well as the latest automotive news. An augmented reality marker tool is also feature on the app through the “ZF Yourself” tab.

ZF AutoShowMe App Map 550x303 ZF AutoShowMe App Guides Audi Fans at 2014 Detroit Auto Show

This smartphone app does operate with a sense of pride at the 2014 Detroit Auto Show. Clutches, transmissions and electronic components are some features manufactured through ZF provided for a great deal of new cars, trucks and crossover vehicles. Toyota, Ford and even the Chevrolet Corvette Stingray utilizes ZF’s expertise. As the ZF AutoShowMe app leads users to the Audi display, almost every production caliber vehicle features some amount of ZF components.

On the brand-new Audi A3 and Q3 crossover vehicle, a rich amount of ZF-supplied equipment includes Servolectric electric power steering.

Click here to check out the ZF AutoShowMe App and check out the video for the app below:

Information, photo and video source: Audi AG, North American International Auto Show, ZF Friedrichshafen AG

Audi sport quattro laserlight concept car AU018453 550x373 What Does Audi Have Planned for CES 2014?

As cars have grown increasingly more connected in this world over the past few years, the Consumer Electronic Show (CES) in Las Vegas has risen in clout. Even as the North American International Auto Show is set to occur the following week, auto companies are coming to the 2014 CES in droves ready to showcase their latest technological innovations.

Making a splash last year with their autonomous driving concepts, Audi returns to the CES with even greater anticipation. Audi’s presence at the 2014 CES in Las Vegas starts the auto company’s Board of Management Rupert Stadler delivering a keynote address. Set to take place on Monday at 8:30 pm Pacific Standard Time, Audi has divulged some of the innovations Stadler is expected to talk about while rumours circulate something even more exciting will be presented as well.

What Audi has confirmed is their 2014 CES presentation will present a heightened level of illumination on a new type of lighting. Featured on the 560-horsepower Audi Sport quattro concept car, a laserlight headlight assembly will be exhibited as the next evolution for driving at night or through dark surroundings. The laserlight headlights with Matrix LED concept can create a brighter view. One of the leaders in full LED headlighting that is only beginning to catch on, Audi’s research into another form of illumination has the potential of allowing motorists to clearly see the road almost 500 meters away. Once again using motorsports to prove technology, Audi’s first public field test of the technology will take place on the new Audi R18 e-tron quattro prototype class sports car.

While the laserlight technology on the outside of Audi products is adequately wetting the appetites of automotive technology seekers, what could be going on inside future cars from the premium German auto brand is generating the most curiosity. Announcing an enhanced MMI system, some believe we are only being teased for the meantime with details ahead of bigger news. What Audi has stated clearly is the new infotainment technology will run on a Nvidia Tegra 30 processor and present operators with a large, high-resolution TFT display to interact with. The new system also promises to offer better voice control and navigation guidance.

The persisting rumours are the system will be based on Google’s Android operating system. Potentially, Audi products equipped with an Android operating system infrastructure could provide occupants with an experience similar to that of a smartphone or computer tablet. For several years, Audi has employed Google Maps for the navigation software of their vehicles. Automakers are scrambling to create solution where occupants can interact with mobile apps with much approaches consisting of piggybacking in-car solutions with a smartphone for functionality. Audi at the 2014 CES could reveal plans for a full-function computer into a vehicle for use by the driver or passengers. Researching the Nvidia family of processors, the term Android does come up a lot. Offering 4G LTE connections on the 2015 Audi A3, an Android-enabled infotainment system will provide a great benefit to occupants.

Audisite.com will keep full tabs on news coming out at the 2014 CES in Las Vegas.

Information and photo source: Audi AG

2014 r18 audi motorsport 131212 8556 Audi R18 e tron quattro is Reenergized for 2014


 

Winning six of the eight races on the 2013 schedule for the FIA World Endurance Championship, it would be easy to assume the Audi R18 e-tron quattro fielded by Audi Sport Team Joest was a dominant car in the LMP1 category. What does the LMP1 manufacturers’ championship winning mean to Audi? It is time for the German car brand to completely reengineer their race car. With the Toyota TS030 Hybrid proving to be a strong competitor and Porsche’s entrance to the LMP1 category on-course for next year, Audi simply cannot rest on their laurels. Keeping the Audi R18 e-tron quattro name for 2014, the race car appearing on the race track will be a drastically different car from the one that last raced at the Bahrain International Circuit last month.

Conforming to 2014 rule changes made to the World Endurance Championship’s LMP1 category, the new Audi R18 e-tron quattro is safer and more energy efficient than the newly-retired vehicle. The body of the 2014 race car will be 10 centimeters slimmer but will also be 20 millimeters higher than the 2013 R18 e-tron quattro. The increased vehicle height is created for improved cockpit room and contributes with other design changes that improve visibility. A greater level of protection greets the pilot of the new Audi R18 e-tron quattro with a stronger-than-ever carbon fiber reinforced polymer cockpit structure. A narrower underfloor is lined with additional layers of fiber and the prototype sports car’s monocoque is built to handle more severe loads. Crash energy-absorbing zone is built into the R18 e-tron quattro prototype’s rear in order to greater reduce the impact to the driver.

 

2014 r18 audi motorsport 131212 8555 Audi R18 e tron quattro is Reenergized for 2014


 

One notable difference for sports car fans observing the Audi R18 e-tron quattro in 2014 is the presence of a front wing. New regulations permit the features as a cost-cutting solution to front diffusers. While gaining in one area, the 2014 LMP1 race car loses an aerodynamic aid at another area. The 2014 rule changes for LMP1 ban the process of using engine exhaust to flow over the rear diffuser. A practice that generated greater downforce, such use of exhaust gas had already been prohibited in Formula 1.

The powerplant of the 2014 Audi R18 e-tron quattro prototype sports car receives some of the most extraordinary improvements. Under the new World Endurance Championship LMP1 class rules, the powerplants of 2014 sports cars will be regulated based on energy consumption. The V-6 TDi engine returns with an electric turbocharger feeding the combustion chambers by converting thermal energy. This concept of electric forced-air induction is exceptionally new and has been up until now largely experimental. The electric turbocharger is aligned with the flywheel energy storage system so it is possible to feed electrical drive system when the TDi’s maximum boost pressure is met. The new Audi R18 e-tron quattro’s hybrid drive system works similar to the original vehicle that ran the past two sports car seasons. Electric drive is focused at the front while direct TDi engine performance is delivered through the rear wheels. Regenerative braking will continue to play a big part in recharging the electric drive storage system of the R18 e-tron quattro in 2014 trim.

 

2014 r18 audi motorsport 131212 8558 Audi R18 e tron quattro is Reenergized for 2014

 

Overall, the new Audi R18 e-tron quattro has been lightened by 45 kilograms. Weighing 870 kilograms (1,918 pounds) in total, Audi’s has succeeded applying in their lightweight production car philosophy to their new prototype. Other improvements made to the 2014 Audi R18 e-tron quattro include wheel tethers. Wheel tethers work to reduce the chances of a wheel/tire combination flying away violently from the vehicle in case of a crash. With each tether capable of withstanding a weight force of nine metric tons, two are installed on each wheel to set places on the 2014 race car.

Entering an all-new technological realm with electric turbocharging and other safety refinements, what can race fans expect from the Audi R18 e-tron quattro for 2014? Please keep in mind, Milestones already reached by Audi since 2000 includes the first 24 Hours of Le Mans overall-winning vehicle to be equipped with gasoline direct injection, turbo diesel power as well as a diesel/electric hybrid powertrain.

Information and photo source: Audi AG

 

MK8 3094 Five Audi R8s Commit to United SportsCar Championship

 

The merger of the American Le Mans Series and the Grand Am Rolex Sports Car Series is certain to increase the overall profile of sports car racing in the United States. Closing in on the 2014 season opener at Daytona, the Tudor United SportsCar Championship is rapidly formulating for its first championship tour.

A preliminary list has already been revealing a four-class series. The Ford EcoBoost/Riley, Mazda diesel and the Aston Martin V12 Vantage race cars are among 69 potential overall entries for the 24-hour race in Florida this upcoming year. The defending victor of the Rolex 24 at Daytona’s GT class, the Audi R8 will be part of the all-new sports car racing series with a massive presence.

With five entries planned to compete in a full 2014 Tudor United SportsCar Championship schedule, Audi has four organizations campaigning race-ready R8 supercars. Calling their race car the Audi R8 LMS, squad’s vehicle appears to be the same as the R8 Grand-Am. A newcomer to Audi’s GT efforts, Flying Lizard Motorsports switches from being a long-time Porsche supporter to an organization wielding two R8 LMS race cars for 2014. Fall-Line Motorsports, GMG Racing and Paul Miller Racing are committed to single-car entries for the upcoming season. Notable absences from the list of Audi R8 LMS race cars is the APR Motorsports team and the reigning winners of the GT class at Daytona Alex Job Racing. Alex Job Racing will only be racing a Porsche GT America (based on the new 911 platform).

Operating a strong squad in the GT Daytona category, Audi will not have any prototype class involvement in the Tudor United SportsCar Championship for 2014. Last year, there was buzz Audi briefly considered building an engine to power Grand Am Daytona Prototype-style machines only for those plans to be ultimately cancelled. The super high-tech Audi R18 e-tron quattro will not be part of the 2014 United SportsCar Championship. Differing specifications between the United SportsCar Championship’s prototype category and the top-class of the FIA World Endurance Championship, where the R18 e-tron quattro runs, will be the reason for absence for the Audi prototype race team at Sebring or the Petit Le Mans.

In addition to the R8 LMS cars racing in the Tudor United Sportscar Championship. more news for the 2014 plans of Audi motorsports’ endeavours should be coming up soon.

Information and photo source: Audi AG, IMSA

2014 Audi Show Car D140003 large Two door Multi Purpose Audi Concept Making Debut in Detroit

 

Detroit is slowly becoming a second home to the quattro. At last year’s North American International Auto Show, Audi unveiled the hyper-powered RS7 Sportback and a gasoline version of the SQ5 to the world. A stylish, all-wheel driveline of vehicles appearing during winter (who in Detroit wouldn’t go gaga over an Audi?). In preparations for the upcoming 2014 show in the Motor City, Audi has now presented some renderings of a crossover-style show vehicle.

A creation lacking a name at this time, the Audi concept vehicle will introduces itself as a two-door crossover. However, Audi appears purposeful in stating this show car exhibits crossover-like qualities. With a quartet of rendered images giving an indication for what will be shown early next year in Detroit, the Audi show car is themed as a compact vehicle “for everyday driving and recreational use”.

 

Audi Show Car 2014 D140001 large Two door Multi Purpose Audi Concept Making Debut in Detroit

 

When premiering at the 2014 North American International Auto Show, the German concept is a 13.78-foot long re-education in crossover design. Baring a mild resemblance to the Volkswagen Cross Coupe Concept that was auto show fixture throughout 2012 and this year, the most discriminating detail between the two concept vehicles, the Audi show car is depicted a two-door. Described as a shooting brake design, the Audi concept is borrowing styling influence from across their production model range. The front nose’s details scream to the aggression of the Audi RS5. An essence of another recent Audi concept is also conveyed with this upcoming 2014 design study. Headlamps and side intake shape are very much like what was shown in Frankfurt onboard the Sport Quattro Concept. A “quattro“ nameplate similar to the one fitted to the Audi RS7 also adorns 2014 show car as a chrome piece. The all-wheel drive 2014 Audi show car will also incorporate attributes of the Allroad wagons as it reveals trail-worthy technology. An underbody guard made of aluminum serves as a shield for off-road riding.

Similar to what was seen on the Audi Sport Quattro Concept, the low roof profile for this 2014 Audi show car design is unlike anything found on the premium car company’s current production line of crossover vehicles. The only true crossover detail to be presented on the Audi show car will be a high ground clearance. 19-inch wheels will be worn by the Audi compact shooting brake design study (It‘s hard to say but the renderings appear to show an embellished preview to the wheel pattern).

 

Audi Show Car 2014 Interior D140004 large Two door Multi Purpose Audi Concept Making Debut in Detroit

 

With few details provided for the exterior, the composition of the Audi show car’s interior is restricted to only a sketch at this time. From what is shown in the artist rendering, the interior of the new Audi show car appears modern but modest.

According to some reports, the Audi two-door show car appearing at the 2014 North American International Auto Show could be known as the Q1. The German premium car brand has already confirmed the Audi Q1 will be part of 2016 line-up.

Information and photo source: Audi AG

Audi Sport ABT Formula E Team Car livery Potential Circuit Breaker: Audi is Entering Formula E

One reason gasoline engines have been able to evolve into an efficient, well-understood choice for a common automobile driver is participation in motorsports. As we are recognizing a new future for cars with electric power, an ambitious plan to showcase the performance of near-zero emissions motoring is set to become reality.

An all-electric racing, the Formula E series will be inaugurated on September 20th of 2014 as one of the first professional forms of motorsports of its kind. An open wheel race car design similar to the vehicles in Formula 1 or IndyCar Series, the open class setup of Formula E provides any willing company an opportunity to innovate near-zero emissions performance. With almost every major automaker trying to prove the merits of their electrified drivetrain development, Formula E could be the first application of the old “Race on Sunday, sell on Monday” adage for electric cars. Having fielded a hybrid diesel/electric prototype sports car for victorious outings at Le Mans, Audi has thrown its hat into the ring for the new world auto racing class.

Providing a rendering of a vehicle‘s livery, Audi will be led into the Formula E series by ABT Sportsline starting in 2014. Though a private entity, ABT Sportsline’s has a long-running relationship with modifying Audi and Volkswagen Group vehicles to be greater performers. ABT Sportsline and Audi already have an established partnership in motorsports with the DTM championship campaigning the A4 and A5 (named the RS 5 for the 2013 season). For the 2013 DTM season, Mattias Ekström and Jamie Green drove the ABT Sportsline Audi RS5. Finishing fifth in the teams’ championship after the 10-race season, the highlight was Green’s pole position at the Motorsport Arena Oschersleben and a runner-up finish for Ekström at Moscow Raceway. The Formula E series team name will be Audi Sport ABT Sportsline.

 

abt sportsline Formula E 268e9b02 3c29 4dff bc34 746561cce374 Potential Circuit Breaker: Audi is Entering Formula E

“We’re proud to have the opportunity to take part in the debut of this new racing series. Participating in the new FIA Formula E Championship marks a completely new chapter in our more than 60-year motorsport history,” said Team Principal Hans-Jürgen Abt. Speaking to the auto manufacturer’s involvement in the partnership, the head of Audi Motorsport Dr Wolfgang Ullrich commented on the new venture saying, “We’ve been watching this new project of the FIA with great interest and are delighted that ABT Sportsline as one of our close and long-standing partners will be involved right from the beginning.”. Ullrich is no stranger to promoting electrified pursuits in motorsport. The Audi R18 e-tron quattro had taken the first hybrid race car to victory in the 2012 24 Hours of Le Mans. This year, the Audi Sport Team Joest repeated the feat with the race. In addition, the Audi R18 e-tron quattro has been on a mission in the 2013 FIA World Endurance Championship winning all but one race in the LMP1 category.

Becoming the seventh organization to commit to the 2014-2015 Formula E series, Audi Sport ABT Sportsline will join the presence of teams like Andretti Autosport, Super Aguri and Drayson Racing. Planning for place two cars on the grid with the Formula E launches in China on September 20th of for its inaugural season, many details remain to be settled including the driver line-up. “We’re keeping our fingers crossed for the squad on tackling this new challenge and are planning to support its commitment with drivers from our factory line-up if required.”, said Dr Wolfgang Ullrich.

Information and photo source: ABT Sportsline

AL130205 small 550x309 Audis Delivers Virtual Role in Enders Game Movie


 

This weekend, Audi has taken another step in establishing the four-ring badge as an immortal entity.

In the past several years, Audi has realized what great power rests in defining their vehicles in the future. Audi is considered one of the lead developers in autonomous vehicle technology with the conception of Piloted Driving systems. Besides car technology, Audi has also infused their presence into several futuristic movies. Successfully adapting itself into the world of 2035 with product placement in the Will Smith movie I, Robot, Audi‘s custom made film car, the RSQ, gained some valuable screen time. With the release of this weekend’s movie adaptation of the sci-fi war story Ender’s Game, the German luxury brand will once again tell the “..Truth in Engineering” with a futuristic movie car.

 

AL130208 small 550x309 Audis Delivers Virtual Role in Enders Game Movie

 

Imagining a 22nd century automobile, Audi created the Fleet Shuttle quattro. The Audi Fleet Shuttle quattro will be seen as the ground vehicle in scenes involving actors Harrison Ford as Colonel Graff and Asa Butterfield as Ender Wiggin. Wearing a familiar Audi grille, the low-profile coupe is unmistakably futuristic in overall design. While it appears that hover technology is still impractical over one hundred years from now, the Audi Fleet Shuttle quattro does coast an illuminated wheel and tire setup.

Unlike Audis used in I, Robot or this year’s Iron Man 3 blockbuster film, the Audi Fleet Shuttle quattro vehicle was never physically present on the set. The car appearing in Ender’s Game existed only as a computer generated effect on-screen. Through a production film Audi released on-line, the creation and use of the virtual vehicle is described. During filming, interaction took place with an Audi A7 Sportback serving as a stand-in vehicle. Using the design created by Audi stylists, the Fleet Shuttle quattro was layered into the movie scenes by Digital Domain. A company co-created by James Cameron, Digital Domain’s reputation in Hollywood special effects speak through many projects that include True Lies, Tron: Legacy, the last 2 Transformers motion pictures and The Day After Tomorrow. Digital Domain seamlessly applies a vehicle that does not exist to the Ender’s Game movie scenes.

 

AL130215 small 550x374 Audis Delivers Virtual Role in Enders Game Movie

While a virtual vehicle in the production of the movie, the recent premiere of Ender’s Game has brought the Fleet Service quattro to a physical appearance. Appearing as a 1:4 scale replica, the Audi Fleet Shuttle quattro shared the red carpet with stars Asa Butterfield, Harrison Ford, Sir Ben Kingsley and Abigail Breslin. Certainly, Audi does not have small expectation when it comes to insuring their place in a 22nd century world.

 

 

 

Information, photo and video source: Audi AG