Author: Chris Nagy

Beating the Clock: Audi Outlasts Competition at 2014 Le Mans Race

Sparing you the suspense of reading the entire article to find out the outcome of the 2014 24 Hours of Le Mans, the race was once more another highpoint to the legacy of Audi’s prototype sports car racing program. Taking first place as well as second place on the overall leaderboard after a day of racing, the Audi R18 e-tron Quattro LMP1 race cars retook the position of triumph. For 2014, the winning Audi Sport Team Joest line-up consisted of Marcel Fässler, André Lotterer and Benoît Tréluyer. Unlike past years where near-perfect Audi Sport Team Joest form was on...

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Audi A7 Sportback Deepens It’s Sport Content for 2015

Noting this website could be a bit biased towards the products branded with the four-ring badge, few can argue Audi has been making one winning move after another. Product after product introduced by Audi has been well-received by the press and, most importantly, by a growing customer base. With a long-running history for combining engineering and design in an unconventional fashion, the unique character that beckons through Audi is now popular among a mainstream luxury crowd. In 2011, Audi pressed the limits of their sport and modern luxury fusion to boundaries few other cars have gone. The Audi A7 Sportback blurred the...

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UK Audi Dealers Facing Criticism Over Crash Rating Claims

  If you were buying a new vehicle, how important is the results from popular crash test assessments? Keeping in mind that every vehicle made by a major automaker in most developed countries are required to adhere to a set of basic safety standards, many of us want to purchase the safest vehicle possible. Inundated by phases such as “Five-Star Rated” and “Top Safety Pick”, car advertisements know what it takes to draw in the safety conscious. Audi is one of many brands that proudly tout its achievements in safety. Both the 2014 Audi A4 and A6 boasts five-star...

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Audi Debuts Sporty TT Offroad Concept in Beijing

  The crossover vehicle has presented many automakers an opportunity to explore different dimension of design. While some crossover designs seek optimal practicality, others re-imagine luxury in the larger interior confides. In the most radical form, the styling theme of crossover vehicles has consisted of threading sportiness into designs. The BMW X6, Acura ZDX and the Porsche Cayenne are a few production crossovers that have attempted to find a perfect marriage of performance car appearance with the proportions of a taller, utilitarian shape. At the 2014 Beijing Motor Show, Audi has lent the TT sports car nameplate to the...

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New Look Audi Prototype Takes to the Streets of Le Mans

  In less than three months, the 24 Hours of Le Mans should be an event providing the best fight in the prototype class in years. Provided through the 2014 FIA World Endurance Championship, the Le Mans race is also the pinnacle for which all teams want to win. The re-entry of Porsche’s new 919 Hybrid, Toyota’s improving program involves a refined TS040 Hybrid race car and, of course, there is Audi Sport Team Joest effort seeking to defend their domination of the top-tier LMP1 group. Ahead of practice and competition on the Circuit de la Sarthe, the 2014 Audi...

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Third-Generation Audi TT Makes Global Premiere in Geneva

  Before the R8 supercar became the darling of Audi performance and passion-filled motoring, the TT stood as the driver-centric vehicle in the German luxury brand’s line-up. First offered as a roadster in 1998 with a hardtop coupe coming later, the Audi TT presented the design, performance and equipment to be a fun-loving beast on the road exhibiting the sharpest measure of quattro all-wheel drive. While the car’s eye-catching design and ample performance has remained, there has recently been a long wait for Audi’s response to improving on what has been the winning formula known as the TT sports car. Teasing a view of the new TT’s interior at the 2014 Consumer Electronics Show among their showcase at the exhibition earlier this year, Audi has removed the covers off the entire vehicle for the 2014 Geneva Motor Show. Premiering as the third-generation Audi TT to the world, the Geneva introduction of the new vehicle is realized as a stouter performer and a beacon for Audi’s innovative technology. As is the case of iconic automobiles such as the Porsche 911 and Ford Mustang, the Audi TT must have presented a touchy situation for car designers. With the traditional TT look being so acclaimed, any attempts to modify the appearance had to be performed for a greater good. In addition, too much change would alienate the crowd who had adored the...

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Audi Unleashes “Doberhuahua” to Promote A3 During Super Bowl

  Once again, German luxury brand Audi has shelled out some serious Euros for a spot during the biggest annual television spectacle of the year; the Super Bowl. Introducing special, all-new television ads for ‘The Big Game‘, storylines in previous Audi Super Bowl commercials have involved partying vampires and memorable prom nights. The 2014 Audi commercial will promote the 2015 A3 compact by taking a bite out of the notion buyers of premium vehicles need to accept compromise. For 2014, the Audi Super Bowl spot starts with the contemplation of whether a couple’s decision on a dog could be solved by cross-breeding a Doberman and Chihuahua. Creating the “Doberhuahua“, viewers of the commercial are quickly given an idea to the wacky notion of such an animal. The computer-generated dog appears like Jim Carrey’s dog in 1995 movie “The Mask” during a brief time the four-legged creature wore the magical mask. Adding to the comedic element of the one-minute Audi commercial is the appearance of musician/songwriter Sarah McLachlan. Popular for her serious PSA spots defending against mistreated or neglected animals, McLachlan’s role is played for humorous intend with this commercial for the fictional Doberhuahua. The lesson Audi wants to convey in this year’s “Doberhuahua” Super Bowl ad is the A3’s ability to combine performance, design and luxury. Scheduled for release in the United States this spring, the Audi A3 starting...

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ZF AutoShowMe App Guides Audi Fans at 2014 Detroit Auto Show

If you are an Audi fan planning to attend the 2014 North American International Auto Show opening this Saturday, the German luxury car brand has brought an assorted selection of delights to express their growing faithful. For buyers searching for a new Audi purchase, an all-new Audi A8 and the long-awaited Q3 crossover are production vehicle premieres for United States audiences. For fans of the four rings wanting a little more whimsy, the Audi display will also offer a sight for satisfaction. What first appeared as a rendering of a multi-purpose two-door has materialized as the Audi Allroad Shooting Brake in time for the Detroit motoring extravaganza. In the sprawling floor of the Cobo Center inhabited by other car makes, a chore will be finding the Audi display. Thankfully, the helpful AutoShowMe smartphone app could be the guide for directing you to your favorite cars of the 2014 North American International Auto Show. Released in time for the 2014 auto show by major automotive parts supplier ZF, the AutoShowMe app features a guide to the desired action in Detroit. Free for Android and Apple devices, the ZF AutoShowMe app features route planning under the ZF Show Guide tool. The ZF Star Walk can take you on a guided tour of the auto show or you are free to program a personalized route. After the North American International Auto Show,...

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