North America auto buyers would be amused at the potpourri that is the global Audi vehicle range. Through high-profile auto exhibitions, the version of the A1 subcompact and Q3 compact crossover are models unaccustomed to Audi owners (or potential Audi owners) in... Read more

Adding credence to rumours spread last week, Audi officially announced Wednesday there is the new owner of Italian motorcycle company Ducati. Buying share holdings from Investindustrial the Canadian-based Hospitals of Ontario Pension Plan and BS Investimenti, the purchase... Read more

This weekend at Sebring International Raceway, the Audi Sport Team Joest prototype organization prepares for the start of the 2012 sports car racing season. Since entering the sports car prototype arena in 1999, Audi’s motorsport efforts have pushed the four-ring badge to the top... Read more

  Drawing inspiration on the recent vampire television and movie craze, the latest 60-second Audi Super Bowl commercial features the brand’s newest S7 Sportback. Though the ad features an exclusive cast of vampires, these Audi luxury car TV spot have not be the blood-like... Read more

Once a chore for well-established automakers to incorporate electrified powerplants in a realistic production vehicle, the task has become much easier in recent model years as high volume and even premium car builders have embraced the technology. In reality, optimizing... Read more

Audi has been marketing itself for a while now as a luxury vehicle manufacturer that sets itself apart from the rest of the competition by being edgier, bolder, and more daring in its design of cars. If you own an Audi and appreciate standing out in terms of style, while... Read more

  An exotic flavour reserved for the European market, the Audi RS3 made its premiere early this year as a 340-horsepower interpretation of their compact car. Assuming the form of the unimposing five-door Audi A3 Sportback, the RS3 asserts itself in 0 with 62 mile per... Read more

An annual event where the best in sports car racing sprint around the Road Atlanta circuit for 1,000 miles or 10-hours (whichever comes first), the Petit Le Mans has become a final event in the sports car racing season. One of many sports car races Audi has won on a multitude... Read more

In the sport sedan category, the BMW M3 and the M5 sedan has been the perennial targets for every premium carmaker. Combining high-performance with luxury comfort, the German sports sedans sold by BMW has provoked some worthy adversaries from Mercedes-Benz, Cadillac and... Read more

  Preparing to show off the radical urban concept design at the 2011 Frankfurt Motor Show, Audi’s inventive look to a motoring future could be seen as a little too distant. For North American motorists in particular, the small, ultralight concept car would instantly... Read more