The merger of the American Le Mans Series and the Grand Am Rolex Sports Car Series is certain to increase the overall profile of sports car racing in the United States. Closing in on the 2014 season opener at Daytona, the Tudor United SportsCar Championship is rapidly... Read more

With a name that sounds like they make more adult films than cars, you’d expect a car from XXX Performance to be pretty wild. And to say the least, the Audi R8 V10 they’ve modified to their own needs looks the part. The Looks Not everyone’s going to... Read more

  For a premium car company, Audi has devoted much attention to proving the practical side of their vehicles. From the Audi Ur-Quattro rally that dominated world rally during the 1980s to the technology-laden R18 e-tron quattro currently rolling to victory in sports... Read more

  During the 2013 Super Bowl, Audi’s “Prom” commercial attracted a lot of buzz. Some groups believed the nature of the boy kissing the prom queen was more sexual assault rather than a daring moment. Giving some context to the ad for the Audi S6 sedan, we... Read more

  Despite six years virtually unchanged, the Audi R8 supercar’s unaltered appearance continues dazzle. Whether in motion or at a standstill, the sculpted lines of the R8 have stood the test of time. When modernizing their supercar for the 2014 model year there was... Read more

The luxury car ownership lifestyle should not simply be time spent with a fancy vehicle. Every premium car brand has taken serious measures to create a specific identity to their customer’s automotive culture. One-make auto racing series and experiences such as the Ferrari... Read more

  For a company associated heavily with aluminum construction, why does Audi involve themselves with iron? Part of the first two Iron Man films adapted from the Marvel comic book franchise, the premium car company happily lent its trendy products. Making several cameo... Read more

  Bidding goodbye to an outstanding 2012 calendar year that saw an 11.7 percent global sales climb that amounted to roughly 1,455,100 vehicles, Audi enters 2013 in a position where even greater opportunity exists. Creating a product line-up that has nailed the current... Read more

If Audi has taught observers and fans one thing when comes to their approach in motorsports, know that the company is never keen about long waits for success. Last year, Audi made its debut in the Grand-Am Rolex Sports Car Series’ GT category with two customer-fielded... Read more

Heading into the final run for the year that was 2012, the future regarding sports car competitions measured in hours has been a focus of announcements by Audi. Activities surrounding the Audi R18 e-tron quattro prototype race car set again to be the premium car brand’s... Read more