Audi To Make Dealerships Look Like…an Airport?
Between now and the end of 2010, Audi will be investing $1 billion in 30 new dealerships, which will be implementing their new “Terminal” design. Explained as “Efficient, sporty, luxurious, and environmentally conscious ‘terminal’ architecture for Audi dealerships echoes vehicle designs.” The new dealerships will focus on every aspect of design, from flowers to coffee cups.
They will be designed to minimize wasted space and use natural lighting, which will end up saving Audi 30-40% on expenses to run the dealership. The furniture and accessories within the dealerships are all custom made to match the terminal style as well. Each terminal dealership will individually apply for LEED certification, which will help them further increase efficiency in the future. Expect the first terminal dealers to open in Los Angeles and Atlanta, with others to follow.
More images and a video below: