Audi Unleashes “Doberhuahua” to Promote A3 During Super Bowl
Once again, German luxury brand Audi has shelled out some serious Euros for a spot during the biggest annual television spectacle of the year; the Super Bowl. Introducing special, all-new television ads for ‘The Big Game‘, storylines in previous Audi Super Bowl commercials have involved partying vampires and memorable prom nights. The 2014 Audi commercial will promote the 2015 A3 compact by taking a bite out of the notion buyers of premium vehicles need to accept compromise.
For 2014, the Audi Super Bowl spot starts with the contemplation of whether a couple’s decision on a dog could be solved by cross-breeding a Doberman and Chihuahua. Creating the “Doberhuahua“, viewers of the commercial are quickly given an idea to the wacky notion of such an animal. The computer-generated dog appears like Jim Carrey’s dog in 1995 movie “The Mask” during a brief time the four-legged creature wore the magical mask. Adding to the comedic element of the one-minute Audi commercial is the appearance of musician/songwriter Sarah McLachlan. Popular for her serious PSA spots defending against mistreated or neglected animals, McLachlan’s role is played for humorous intend with this commercial for the fictional Doberhuahua.
The lesson Audi wants to convey in this year’s “Doberhuahua” Super Bowl ad is the A3’s ability to combine performance, design and luxury. Scheduled for release in the United States this spring, the Audi A3 starting with the sedan. An Audi A3 cabriolet and A3 TDI Clean Diesel is slated for late 2014. The Audi A3 will be one of the first vehicles in its segment to offer 4G LTE connectivity and will also introduce Audi’s long-touted e-tron technology to the marketplace with an available plug-in hybrid.
This 2014 commercial will not be the first time the A3 will play a starring role in the Audi’s Super Bowl presence. In 2010, Audi dispatched the Green Police in full force aggressively pursuing environmental infractions. Near the end of Audi’s Green Police Super Bowl ad, an Audi A3 TDI Clean Diesel was permitted to proceed through a road checkpoint that held-up so many other vehicles.
In case you miss the commercial during Sunday’s Super Bowl, here is the 2014 Audi “Doberhuahua” spot.
Information, photo and video source: Audi AG