Audi Gains Market Share in March
Not particularly groundbreaking news, but something good to hear is that Audi market share has increased 1.3% to 7.7% in March for the U.S. import luxury segment. This is due mostly to great sales of the long-awaited Q5 crossover, which sold 1,094 units in March – its first full month for sale, making it the second highest selling Audi in March, after the A4.
Strong sales of the Audi A5 and R8 contributed to the increased market share, with the excellent A5 gaining a 41.6% increase in sales over last year, selling a total of 657 units in March. Sales of the Audi R8 are up 18.6% year-to-date.
I congratulate Audi for increasing market share here in the States, outpacing competitors, and making one helluva car.