Audi Backs Away From R8 e-Tron

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Audi e tron Concept 16 lg Audi Backs Away From R8 e Tron

The Volkswagen Group hasn’t made a big secret of the fact that it isn’t bullish on electric vehicles. It doesn’t expect for EVs to account for a large part of its sales by 2018, and it only recently has made an effort with hybrids. For a very volume-focused big company there are many different factors that come into play; such as the costs associated with Audi car financing on expensive EV battery components.

Regardless though, Corporate Average Fuel Economy standards and requirements in states like California have mandated some zero emissions vehicles. Also, Audi has a reputation for investments in technology. Thus, Audi instituted the e-tron program. Various concepts in this program have been introduced, such as the R8 e-Tron. Many industry insiders expected the program to be approved for a limited production, with an arrival date of early next year. Car and Driver now reports that Audi’s research and development boss Wolfgang Durheimer has put the program under a “review.” The VW Group is in a cash savings mode due to problems in the European market. That is causing non-essential programs (such as the Bentley EXP 9F and Lamborghini Urus SUVs) to be curtailed.

The R8 e-tron is one of them getting the axe. Durheimer’s concerns include a lack of batteries to power the car at a reasonable price, as well as a lack of sales. The R8 e-tron would be very expensive, and have a limited range to boot. Both factors limit sales significantly. Given this, Car & Driver expects the program to be cancelled for production. The mules we’ve seen so far ar for evaluation purposes as the company learns about electrics. This news comes as the R8 e-tron’s expected launch date is nearing. Audi’s move follows a similar reduction in scope of electric vehicle efforts at Toyota. The dreadful (in range anyway) Scion iQ has now been limited to 50 vehicles in the United States, all destined for car sharing services. Only Tesla, which has taken great pains to produce a truly top-notch pure electric vehicle, has experienced heavy demand. For those looking forward to an electric Audi though, the latest word on the street is that the A3 e-tron is headed for series production – for now anyway.

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