Audi S7 Sportback Slays Vampires in 2012 Super Bowl Ad
Drawing inspiration on the recent vampire television and movie craze, the latest 60-second Audi Super Bowl commercial features the brand’s newest S7 Sportback. Though the ad features an exclusive cast of vampires, these Audi luxury car TV spot have not be the blood-like elixir fans of the myriad of romantic drama-based vampire flicks will enjoy.
Capturing the modern vampire depiction as young and stylish rather than the legendary Dracula, this latest Super Bowl advertisement has the popular nocturnal creatures partying in the woods around a bonfire. As the crowd of vampires celebrate in the darkness, one of their comrades was rushing to the party in the five-door coupe. Showing up with the vampire’s equivalent of a keg of beer (a cooler of blood), the 2013 Audi S7 Sportback illuminates the night with its available LED headlamps. Serving as one of the more recognizable features obtainable on Audi vehicles, the LED headlights are not only four times more efficient than convention halogen light but project a much higher intensity of white light. As the vampire drives his S7 Sportback to the ‘blood-sucker’s’ social gathering, the pure white light energy from the Audi S7 Sportback (an innovation that helped Audi win the 2010 and 2011 Le Mans 24-Hour race) resulted in a side-effect from the partying clan. Once arriving at his destination, the vampire driving his Audi S7 Sportback unknowingly brought a plague to forest. The bright light of the S7 Sportback’s LED headlamps destroyed almost every vampire around the bonfire.
The 2012 commercial isn’t the not time Audi has attempted to poke fun at pop culture signatures. In 2009, the automaker make light of the culture trend that made words like “Going Green: and “Carbon Footprint” a nemesis to many automobile fans.
In the commercial that ran during Super Bowl 44, Audi rose against a fictional force of near draconian environmentalist. The advertisement depicted an environmentally friendly world radically enforced by a large and forceful squad called the “Green Police”. To the musical background of a rerecorded version of the Cheap Trick classic “Dream Police”, the Green Police aggressively carried out arrests of people deemed to be making decisions harmful to the environment. At the end of the 2010 Super Bowl commercial, a Green Police member at a highway checkpoint observed the German luxury brand’s newest Audi A3 TDI Clean Diesel. Satisfied with the clean diesel powerplant, the Audi A3 TDI was allowed to proceed.
The 2012 Super Bowl advertisement is the 5th year that Audi has provided a car commercial during the most-watched annual sporting event on television. Since launching this promotion during an American football broadcast, their objective has always been to break into the lucrative United States premium car market. Achieving record sales in 2011, Audi has shown a winning ability to score touchdowns in the marketplace.
Information and photo source: Audi USA