Audi Posts Record Profit in 2008, Warns of 2009
So despite nobody having any money and car sales mostly bottoming out, Audi somehow managed to have a great 2008, posting record sales of 1,003,469 cars, which is up 4.1% from 2007. Overall revenue soared to $43,681,970, up 1.7% from the year before. Operating profit increased by 2.5%, and return on investment increased 1.2% overall. This called for celebration – each and every Audi worker got a $6,775 bonus last year.
So how did Audi Group manage to increase their numbers this much? They blame a good part of it on the new 2009 A4, which is rightfully selling like hotcakes right now. Additionally, the new Audi Q5 was the right car at the right time, and the updated A3 and A6 are doing quite well. And while other carmakers are canceling development on their new products, Audi is promising to bring 12 all-new models to the line-up in the next seven years, as well as invest in Clean Diesel technologies.
But don’t get too excited yet. While 2008 was excellent for Audi, 2009 is starting off pretty bad. January and February 2009 sales are already down 20.3% from last year, and Audi doesn’t expect it to get much better this year. Hold on tight folks…