Higher end automotive are always under the test of social ideals and economic factors. Emerging as a challenge for future auto industry is limiting environmental impact. The reality of incorporating for fuel-efficient products into future vehicle line-ups is causing all luxury carmakers to envision their brand images much different forms.
While Mercedes-Benz allows the Smart car to advertise some type of more urban-directed content, BMW has most recently pressed the start of their electrified vehicle-oriented BMW i sub brand into the 2014 model year. For the 2010 Los Angeles Auto Show, American car company Cadillac explored more conservative proportions with their Urban Luxury Concept. In these cases, the premium carmakers, often challenged to prove their vehicles to be the best examples in the world, has risen to the occasion building smaller, lighter, fuel-efficient designs while preserving the best of their brand identity. Entering itself in a position to best what the world premium car industry has to offer, Audi will show up the latest edition in their e-tron electric vehicles in the smallest possible shape. Debuting a practical two-passenger concept at the 2011 Frankfurt Motor Show upcoming in September, the Audi Urban Concept car launches Audi onto an all-new wave of thought.
Existing in such a small confide the Urban Concept vehicle appears brilliantly relay common Audi exterior qualities. Though actual dimensions are not defined at this time, the Audi Urban Concept is certain to measure as one of the smallest design concept ever conceived by the Germany luxury brand. Likely to be more aesthetic than functional, the large simple front grille opening boldly holds the Audi rings. Primarily light silver exterior in the images issued by Audi, the Urban Concept is accented by a red stripe traveling upwards along each side of the vehicle. Massive 21-inch wheels complete the Audi Urban Concept further enhancing the sense of smallness for the design study.
Audi has been one of the leading auto brands in the implementation of lightweight technology throughout their product line. Relying on the properties of aluminum in creating the structure of current production vehicles, Audi ventures into design exploration with carbon fiber reinforced polymer (CFRP) creating the small Urban Concept car. The use of CFRP applied to the small vehicle should guarantee a relatively feather-light existence compared to production cars.
Powerplant has only been announced as featuring two electric motors propelled by energy stored in a lithium-ion battery. Benefiting from Audi’s e-tron program, the range and speed of the Audi Urban Concept was yet to be provided ahead of the unveiling at Frankfurt.
Opening up the interior through the movement of a single panel, the Audi Urban Concept introduces an interesting cabin layout. Called a 1+1 seat vehicle, the passenger sits slightly further back than the driver‘s position. Providing the passenger with a performance feel, the design should also be helpful in furnishing a greater field of view to the driver of the Audi Urban Concept.
Audi fans and small car enthusiasts can expect more information on the Urban Concept design to be revealed at the Frankfurt exhibit.
Information and photo source: Audi AG