Friday 27th of November 2015

Audi’s Green Police Campaign Ruffles Some Feathers


Audi's Green Police Logo

Audi recently released a new advertising campaign centered around the “Green Police” – a fictional police force focusing on environmental concerns (see video below.) A clever campaign that quickly backfired when one blogger pointed out that the Green Police was an unofficial name given to a group that was affiliated with Nazi persecution called the Ordnungspolizei. They were given the name Green Police by some because of the green uniforms they wore.

The term Ordnungspolizei, however, translates literally into “Order Police,” not Green Police. “Jeffrey Kuhlman, the chief communications officer for Audi of America, told AutoblogGreen that he personally talked to two Jewish leaders – Abraham Foxman, head of the Anti Defamation League, and Fred Zeidman, Chairman of the U.S. Holocaust Memorial and Museum – about the green police ads and that they did not see a problem with the spot.”

Yet people are still quite up in arms about the ad campaign, to the point where Audi may have to pull it altogether. Despite the fact that Audi had done (what one would think was) more than enough research on the name and implications, there is still an outrage regarding the Green Police.

My thoughts? Get over it, people. It clearly has absolutely nothing to do with the Nazis, it’s “green” as in environmental. Why twist it around and make drama over something irrelevant? Check out the video below for a Green Police (the Audi version) ad:


3 Responses to “Audi’s Green Police Campaign Ruffles Some Feathers”
  1. Danny Brown says:


    Thanks for referring the post. Just a couple of points, thanks:

    While blogging is a part of my business make-up, I do a lot more. However, if you wish a more “authoritve” look at it, try respected journalist Aimee Picchi, who connects the dots even more:

    One final thing. In their response to the matter, Audi said they approached a number of parties *before* the ads ran, including the Jewish community. If a red flag hadn’t come up during their initial research, why would a car manufacturer approach the Jewish community about an environmentally-friendly car?



    • Chris says:

      Hey Danny,

      I’ll take it they were simply trying to be as careful as they could, making sure it wouldn’t be an issue. If the Jewish community as a whole (or whoever it was they spoke with exactly) said it was OK, why would they think any differently? One person gets up in arms about it and now there’s a big outrage? People love drama.

      • Danny Brown says:

        Hi Chris,

        Just seems strange to ask a community that “may” have had the most to say about it. Approaching environmentalists; or law enforcement agencies – that’s a natural fit.

        Anyhoo, as you say, maybe they were just trying to be careful… ;-)

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